Sales & Marketing news

• Facebook and Google completely dominate the digital ad industry (GOOG, FB)

  26-04-2017 22:48 via feedproxy.google.com
  
  Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday.
  In a note to clients seen by Business Insider, Wieser said that both ad giants captured a combined 77% of gross spending in 2016, an increase from 72% in 2015. Facebook specifically accounted for 77% of the digital ad industry's overall growth, he noted.
  
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• Fiat Chrysler's CEO is betting Google's self-driving tech is an 'unbeatable solution' (FCAU, GOOG)

  26-04-2017 22:04 via feedproxy.google.com
  
  Fiat Chrysler Automobiles turned in its best quarter ever for the first three months of 2017, and CEO Sergio Marchionne was in a good mood on the company's call with investors. 
  Marchionne has been an outspoken critic of electric vehicles, arguing that nobody wants to buy them and that he loses money on the ones that FCA does produce.
  But he seems to be more excited about self-driving tech, as FCA's expanding partnership with Google's Waymo demonstrates. 
  This week, Waymo announced tha
  
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• A key part of Trump's tax plan is unlikely to benefit most Americans

  26-04-2017 21:37 via feedproxy.google.com
  
  The White House unveiled President Donald Trump's updated tax plan on Wednesday, and it was short on details. 
  It included one line on an aspect of tax reform that Wall Street has been looking forward to: repatriation. There will be a "one-time tax on trillions of dollars held overseas," a summary of the plan handed out to reporters said. It did not add what the tax rate would be.
  Trump promised this because US companies have parked up to $2.5 trillion in cash overseas to avoid the taxes th
  
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• 'Voodoo economics on steroids': Democrats blast Trump's tax plan

  26-04-2017 21:34 via feedproxy.google.com
  
  Democrats on Wednesday blasted President Donald Trump's outline for tax reform.
  After the White House rolled out the one-page summary of its tax reform plan, Democrats in both chambers of Congress attacked the plan.
  Rep. Ted Lieu called the plan "Voodoo economics on steroids," while House Minority Leader Nancy Pelosi called the plan a "wish list for billionaires."
  "The same Trickle Down Economics that undermined the middle class are alive and well in the President’s tax plan," sh
  
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• Trump's tax plan is missing a number of important details

  26-04-2017 21:18 via feedproxy.google.com
  
  The White House rolled out the opening salvo of President Donald Trump's massive tax cut plan Wednesday, but the one-page set of bullet points was  missing some significant details.
  The plan, laid out by Treasury Secretary Steven Mnuchin and National Economic Council Director Gary Cohn, called for three new income-tax brackets, with rates of 10%, 25%, and 35%, down from the current seven brackets.
  What the plan does not detail are the income levels associated with each bracket. Currently, f
  
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• Morgan Stanley said it's 'struggling to understand' US Steel's results (X)

  26-04-2017 20:52 via feedproxy.google.com
  Shares of US Steel are getting obliterated Wednesday, losing a quarter of their value after whiffing on earnings and delivering disappointing guidance.
  US Steel declared a $0.83 per share loss that was far below analysts' expectations for positive earnings of $0.35 per share. Additionally, the company missed on revenues, generating $2.73 billion versus expectations of $2.95 billion.
  The enormous miss has some on Wall Street dumbfounded. Morgan Stanley analyst 
  
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• Stock traders don't seem to care about Trump's tax plan

  26-04-2017 20:45 via feedproxy.google.com
  
  President Donald Trump's long-awaited tax plan came and went with a whimper, at least judging by the stock market's reaction.
  A 50-company basket of highly taxed companies maintained by Goldman Sachs pared gains following the announcement, now up 0.4% for the day.
  The lack of enthusiasm for the index stands in contrast to the months following the presidential election, when it ripped as much as 14% higher through the end of February.
  The muted reaction was mirrored more broadly by the S&
  
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• Trump's plan calls for the repeal of a tax that once cost him $31 million

  26-04-2017 20:38 via feedproxy.google.com
  
  President Donald Trump's administration unveiled a tax plan on Wednesday that proposes lower taxes across the board and a number of alterations to the tax code.
  Treasury Secretary Steven Mnuchin and National Economic Council director Gary Cohn announced the plan during a White House press briefing.
  One proposal in the plan is the repeal of the so-called alternative minimum tax. The decades-old tax, which was enacted to make sure the rich pay their fair share, cost Trump
  
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• Mnuchin says Trump 'has no intentions' to release his tax returns

  26-04-2017 20:37 via feedproxy.google.com
  
  Treasury Secretary Steven Mnuchin said Wednesday that President Donald Trump "has no intentions" to release his tax returns.
  ABC's Jonathan Karl asked Mnuchin during a press briefing on the Trump administration's new tax plan whether the president would finally make his tax returns public so Americans can see how he would benefit from proposed changes to the tax code.
  "The president has no intentions," Mnuchin said. "The president has released plenty of information. And, I think has given more f
  
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• Hedge fund billionaire Bill Ackman provides a perfect example of how the rich get richer

  26-04-2017 20:01 via feedproxy.google.com
  
  There's a great piece in The Wall Street Journal about how Wall Street's masters of the universe invest their money through family offices, and how that can sometimes raise eyebrows across the industry.
  It's not hard to see why family offices can be a problem. Big-time investors are supposed to be putting their clients' interests first, and The Journal report suggests that if they're investing for themselves, they might get distracted from their work.
  Worse yet, their personal investments could
  
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• UNVEILED: TRUMP'S TAX PLAN

  26-04-2017 19:45 via feedproxy.google.com
  
  President Donald Trump's administration has rolled out a tax plan that proposes to slash corporate taxes, tweak personal tax rates, and eliminate most deductions used by wealthier Americans.
  The plan was announced on Wednesday by Treasury Secretary Steven Mnuchin and National Economic Council Director Gary Cohn during a White House press briefing.
  While the plan contains broad outlines rather than firm legislative text, Mnuchin and Cohn said the plan would include "the biggest tax cut" in US hi
  
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• One plunging stock shows exactly what's at risk with the Trump trade (X)

  26-04-2017 19:42 via feedproxy.google.com
  
  A poster child for the so-called Trump trade is suffering a catastrophic 25% drop on Wednesday, and that should serve as a major warning to investors.
  US Steel enjoyed a postelection stock-price surge, which reached 69% at its peak. As the nation's second-biggest steel producer, the company was a way for investors looking to capitalize on President Donald Trump's pledge to spend $1 trillion on infrastructure and his push to get people to "buy American."
  But a company can trade on expectations on
  
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• P&G overhauls its marketing as it concedes ‘parity doesn’t cut it’

  26-04-2017 18:13
  
  P&G is looking to “raise the bar” with its marketing by setting new benchmarks on what makes for a high-quality campaign, which includes the rule that a campaign must drive growth for at least a full year.
  The FMCG giant revealed its latest results today (26 April), which show total sales for the third quarter were $15.6bn (£12.1bn), a fall of 1% compared to the previous year.
  The company’s chief financial officer Jon Mueller said slowing sales were caused by difficul
  
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• EasyJet CEO Carolyn McCall on why marketers need allies across the business

  26-04-2017 17:41
  
  It is critical for marketers to develop strong relationships with colleagues across the business, especially the finance department, according to EasyJet CEO Carolyn McCall.
  Speaking at Mumsnet’s annual conference Mumstock today (26 April), McCall argued that it is incumbent on marketers to find allies across the company, from finance to HR, to ensure their colleagues fully appreciate their impact on the business.
  “No matter how fantastic the ad is we expect a return on that ad and t
  
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• PepsiCo says it is ‘smartly’ prioritising healthier products and ecommerce

  26-04-2017 16:36
  
  PepsiCo is increasing its focus on ecommerce and sustainability, as the company’s CEO says it “isn’t just necessary, but smart business”.
  The company revealed its Q1 results today (26 April), which show that total sales were up 1.6% in the first quarter of this year, while organic revenues grew 2.1% for the same time period.
  Speaking on an investor call, the company’s CEO Indra Nooyi says its “strong performance” has been enabled by Pepsi’s ability
  
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• John Lewis on the journey to make its advertising iconic throughout the year

  26-04-2017 12:55
  
  John Lewis has launched a new in-store Summer campaign, which aims to celebrate the quirks of being British via illustrations by artist Paul Thurlby.
  Set to run until 20 August, the summer campaign will be brought to life across all 48 John Lewis shops and features window displays (see above) as well as cardboard cut-outs –of which 220 life size characters will appear throughout the Oxford Street store – that show quirky interpretations of Brits enjoying scenes such as the British se
  
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• John Lewis on the journey to make its advertising as iconic throughout the year

  26-04-2017 12:55
  
  John Lewis has launched a new in-store Summer campaign, which aims to celebrate the quirks of being British via illustrations by artist Paul Thurlby.
  Set to run until 20 August, the summer campaign will be brought to life across all 46 John Lewis shops and features window displays (see above) as well as cardboard cut-outs –of which 220 life size characters will appear throughout the Oxford Street store – that show quirky interpretations of Brits enjoying scenes such as the British se
  
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• Why mums are drawn to brands like Disney, Warburtons and EasyJet

  26-04-2017 08:55
  
  Effective brands possess seven key habits which resonate strongly with mums, according to the latest research from Mumsnet and Saatchi & Saatchi, which shines a light on the market leading brands that promote these characteristics.
  Here Marketing Week considers four key takeaways for marketers aiming to build their relationship with mums.
  READ MORE: The seven habits of highly effective brands
  1. Brands that share habits with mums will succeed
  The brands that achieve
  
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• The seven characteristics of brands mums love

  26-04-2017 08:55
  
  Brands that keep their proposition simple and prioritise being confident, authentic and generous have the greatest affinity with mums, according to the latest research from Mumsnet and Saatchi & Saatchi.
  The research suggests highly effective brands possess seven key habits which resonate strongly with mums, because “mum-centricity” is inherent in their brand DNA. Six-months in the development, the research analyses the best practice methods adopted by 10 mark
  
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• What we can learn from the WARC 100

  26-04-2017 02:00
  
  LONDON: TV-led campaigns remain highly effective, intelligent use of data can deliver relevance and the inclusion of participatory elements aids recall and loyalty, according to a new WARC report.In
  
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• Milliseconds matter in online retail

  26-04-2017 02:00
  
  CAMBRIDGE, MA: Online retailers can boost conversion rates by delivering faster page load times and differences of even a few milliseconds can affect outcomes, new research suggests.In the
  
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• Global brands connect across cultures

  26-04-2017 02:00
  
  GLOBAL: Becoming a successful global brand requires an understanding of local cultures, lifestyles and ideologies, according totwo industry figures.In a WARC Best Practice paper,
  
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• Geopolitical concerns hit Korean tourism

  26-04-2017 02:00
  
  SEOUL: As China and Japan prepare for an extended holiday period next week, Korea's tourism and retail sectors are bracing for a downturn.Last month Beijing banned Chinese tour groups from visiting the country in retaliation over South Korea's...
  
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• Digital change bothers APAC marketers

  26-04-2017 02:00
  
  SINGAPORE: Digital transformation remains very much a work in progress for companies across Asia Pacific, according to new research which suggests that only around 17% are delivering a genuinely new digital experience.For its
  
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• Consumers need to share more data

  26-04-2017 02:00
  
  NEW YORK: Consumers who feel overwhelmed by ads and offers need to share more information about their preferences with advertisers, according to a professor at New York University's Stern School of Business.Anindya Ghose told Ad Exchanger that ...
  
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• Bravo's insights into VOD ad frequency

  26-04-2017 02:00
  
  NEW YORK: Bravo, the cable network, has seen beneficial effects from reaching consumers via video-on-demand (VOD) advertising with a higher degree of frequency than many marketers often assume is optimal.Dave Kaplan, SVP/Research for Bravo &...
  
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• Branded content is mostly forgotten

  26-04-2017 02:00
  
  LONDON: Eight in ten consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new study which advocates the use of a conversational approach.The
  
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