Sales & Marketing news

• McDonald’s says it has ‘no reason to be nervous’ about Brexit

  25-04-2017 18:25
  
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• Mark Ritson: I long for the death of marketing clichés

  25-04-2017 17:23
  
  Before Will Smith got hold of it and turned it into total pants, I Am Legend was a remarkably disturbing novella from science fiction author Richard Matheson. In the book Matheson’s hero Robert Neville is the last man left alive after a zombie plague infects the rest of the human race. He spends years avoiding the undead and trying to make sense of the strange place the world has become.
  I feel a lot like Robert Neville these days. Trying to be a marketer in 2017 is a frighteningly diffic
  
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• Bob Wootton: How brands lost confidence in media buying

  25-04-2017 16:59
  
  In the halcyon days, business was both simpler and moved much less quickly. The concept of an agent or agency was clearly understood. It was, as per the dictionary definition, “a person or business authorised to act on another’s behalf”.
  To this were added the explicit understandings, perpetrated and perpetuated by all parties, that an agency did not work for conflicting companies and always acted in the client’s best interests. Business then sped up and advertising fragm
  
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• Facebook: ‘Marketers need to stop taking shortcuts when it comes to measurement’

  25-04-2017 16:54
  
  Marketers should stop focusing on last-click attribution and taking shortcuts and instead work on understanding whether or not they have actually changed people’s buying habits, according to Facebook’s VP of measurement and insight, Brad Smallwood,
  “Advertisers should be measuring what they have always measured. There are no shortcuts. It is more about a change in mindset than a fundamental shift,” Smallwood told Marketing Week at a Facebook press meeting yesterday (
  
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• Coca-Cola to axe 1,200 jobs as it shifts to new ‘cluster’ model

  25-04-2017 16:47
  
  Coca-Cola plans to axe 1,200 jobs as part of wider plans to restructure the business around five “strategic clusters” as it looks to transform into a consumer-centric total beverage company.
  Speaking on an investor call this afternoon (25 April) following Coca-Cola’s quarterly results announcement, incoming CEO James Quincey said the job reductions will take place in the second half of 2017 and into 2018 as the company looks to build a “faster and more agile business&rdqu
  
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• Google’s UK MD: Small businesses will be a growth engine for Britain post-Brexit

  25-04-2017 15:52
  
  Ronan Harris, Google.
  Picture by Shane O’Neill / Copyright Fennell Photography 2015.Ronan Harris began his career in engineering before joining Google as a sales director in 2005. He recently took over as UK and Ireland managing director.
  While he views marketing as an important function within the business, he has never been a marketer. Here he shares his views of the discipline.
  The value of data and insight
  Marketing is a very important tool for us as a business. It enables us to
  
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• Who are China's middle class?

  25-04-2017 02:00
  
  BEIJING: China's middle class is younger than that of other countries, with most relyingexclusively on salaries generated in a few key sectors, according to new research.Recruitment website Zhaopin defined the middle class as those earning...
  
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• Unilever's test-and-learn ethos

  25-04-2017 02:00
  
  NEW YORK: Marketers may have to double their failure rate in order to consistently achieve meaningful innovation in an increasingly complex marketplace, a leading executive from Unilever has argued.Kristy Vance, Unilever's Global Director/Media...
  
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• TV viewing shifts dramatically to digital devices

  25-04-2017 02:00
  
  GLOBAL:The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV...
  
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• Rising incomes boost interest in health products

  25-04-2017 02:00
  
  SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.A report from the Asian Institute of Consumer...
  
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• Guardian drops Instant Articles

  25-04-2017 02:00
  
  LONDON: The Guardian has joined The New York Times in deciding not to publish stories via Facebook Instant Articles just weeks after its chief executive said the platform's reach was worth it even if the financial returns were "woeful"."We have...
  
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• Google eyes TV ad market

  25-04-2017 02:00
  
  MOUNTAIN VIEW, CA: Google, the internet giant, has announced that it is bringing the buying of television advertising into its ad tech platform to enable advertisers to run their video campaigns more easily and effectively."By adding traditional...
  
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• Digital drives record UK adspend in 2016

  25-04-2017 02:00
  
  LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.Internet spending was up 15.3% during the...
  
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• China's fan clubs buy OOH media

  25-04-2017 02:00
  
  BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.In one recent example, fans of a Chinese boy...
  
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• UK ad spend hits record £21.4bn as digital dominates again

  25-04-2017 01:01
  
  Immediate post-Brexit concerns don’t appear to have impacted UK ad spend, according to new figures from the Advertising Association and Warc.
  UK ad spend grew to £5.8bn, a 3.9% year-on-year rise, in Q4, and this marks the highest grossing quarter since the Expenditure Report started in 1982. It also marks an upward trend following flat growth in Q3 in the immediate wake of June’s Brexit referendum.
  Meanwhile, for 2016 as a whole, ad spend grew 3.7%, reaching £21.4bn and m
  
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• Channel 4 allows brands to personalise video ads with people’s names

  25-04-2017 01:01
  
  Channel 4 has announced a new VoD ad format, which was developed by video tech firm Innovid, that allows advertisers to incorporate the first names of viewers into their ads.
  Among the launch partners for the supposedly “groundbreaking” format are Foster’s and 20th Century Fox, with the latter utilising it for its new horror prequel Alien Covenant (see above).
  So how does it all work? Well, any of More 4’s 15 million registered users who watch an Alien Covenant trailer ad
  
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• One of pharma's biggest middlemen just lost a big customer — and it exposes how the industry works (ESRX)

  25-04-2017 00:36 via feedproxy.google.com
  
  Express Scripts is losing a big customer. Anthem, the big health insurer, is ending its contract with the company following a 2016 lawsuit. 
  Anthem claimed Express Scripts overcharged the insurer by billions of dollars. Anthem contracts with pharmacy benefit managers (PBMs) like Express Scripts to help negotiate lower prices for prescription drugs. Anthem accused Express Scripts of not passing along those savings, claiming Express Scripts overcharged the insurer&nbs
  
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• Netflix CEO Reed Hastings saw his pay jump almost 40% to $23.2 million in 2016, but that's tiny compared to his net worth

  25-04-2017 00:26 via feedproxy.google.com
  
  Netflix CEO Reed Hastings made $23.2 million in total compensation for 2016, up almost 40%, according to an SEC filing Monday. That's also an increase over his total compensation in 2015, which was $16.6 million.
  Hastings' 2016 base salary was $900,000, while his stock options added up to $22.3 million. But this is a drop in the bucket next to Hastings' net worth, estimated at $1.7 billion by Forbes.
  Ted Sarandos, Netflix's head of content, made $18.9 million, including a $4 million bonus. Saran
  
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