Sales & Marketing news

• Trump's budget director floats a deal with Democrats on the wall and Obamacare, and they're not having it

  21-04-2017 22:47 via feedproxy.google.com
  
  As the possibility of a government shutdown looms, the horse trading over what to include in a funding bill has begun in earnest.
  Office of Management and Budget Director Mick Mulvaney said at a Bloomberg Live event on Friday that for every $1 in funding that goes toward a border wall in the funding bill, the Trump administration would put $1 of funding toward Obamacare.
  "We'd offer them $1 of CSR payments for $1 of wall payments. Right now that's the offer that we've given to our Demo
  
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• United CEO Oscar Munoz will not become chairman next year as planned (UAL)

  21-04-2017 22:44 via feedproxy.google.com
  
  United Airlines CEO Oscar Munoz will not become chairman of the company next year as was previously planned, according to a Friday SEC filing.
  Munoz initiated the change in his employment contract that would have allowed him to assume the position in 2018, a United spokesperson told Business Insider.
  Munoz has left "future
  determinations related to the Chairman position to the discretion of the Board," according to the regulatory filing.
  Munoz came under fire in early April for his res
  
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• A top financial adviser explains why he thinks annuities are a raw deal

  21-04-2017 22:35 via feedproxy.google.com
  
  With more than 30 years of experience in the financial industry, Ric Edelman has heard and seen it all, and there's one topic he's sick of: annuities.
  "Annuity products are a very common sales pitch because they generate big commissions for the guys who sell them to you, but they're not in your best interest at all," said Edelman, founder and executive chairman of Edelman Financial Services, one of the nation's leading financial advising firms, and author of the new book "The Truth About Your Fu
  
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• STOCKS CLOSE FLAT: Here's what you need to know

  21-04-2017 22:00 via feedproxy.google.com
  
  US stocks closed little changed on Friday after swinging around during the day, as the White House signaled that big tax-reform news could come next week.
  But crude oil took a decisive turn lower, falling below $50 per barrel, amid concerns that US drillers would undermine OPEC's efforts to cut production. 
  Here's the scoreboard: 
  Dow: 20,547.76, -30.95, (-0.15%)
  S&P 500: 2,348.69, -7.15, (-0.30%)
  Nasdaq: 5,910.52, -6.26, (-0.11%)
  WTI crude oil: $49.62, -$1.09, (-2.2
  
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• Morgan Stanley and Goldman Sachs are facing the same question — but for very different reasons (GS, MS)

  21-04-2017 21:46 via feedproxy.google.com
  
  What's going on in the fixed income, currencies, and commodities business? It's the question that has dominated earnings calls for Morgan Stanley and Goldman Sachs this week, but for very different reasons. 
  Morgan Stanley reported earnings of $1 a share on revenue of $9.7 billion in the first three months of 2017 on Wednesday, beating analyst estimates by a lot. The beat was driven by a big quarter for the investment-banking unit, with revenue of $5.2 billion, up sharply fro
  
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• REVEALED: Apple documents offer first look at the tech giant's self-driving-car technology (AAPL)

  21-04-2017 21:42 via feedproxy.google.com
  
  Apple has developed an "Automated System" for self-driving cars, and the company is planning to put staffers through a training program to operate the vehicles ahead of testing on California roads.
  Apple documents obtained by Business Insider through a public-records request provided the first look at the technology that the company is building for self-driving cars.
  Apple obtained permits to test self-driving cars on California roads earlier this month. But the company has kept details of its
  
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• This chart shows the insanity of Venezuela's hyperinflation

  21-04-2017 21:39 via feedproxy.google.com
  
  Venezuela's inflation has skyrocketed amid the ongoing economic, political, and social crisis. 
  Consumer prices in Venezuela soared by 741% year-over-year in February 2017, according to estimates from the opposition-led congress, as cited by Trading Economics. In December 2016, the inflation rate touched an all-time high of 800%.
  The rate has averaged about 32.47% from 1973 to 2017, according to Trading Economics' data.
  By comparison, consumer prices in the US rose by 2.4% in
  
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• Match.com to focus on dating events as it launches ‘pioneering’ Messenger bot

  21-04-2017 16:58
  
  Match.com has launched the first dating bot for Facebook Messenger in the UK, in a move it describes as “pioneering” and hopes will “surprise and delight” its users.
  The bot, which is named Lara, helps singles create their dating profile on Match.com through interacting with Facebook Messenger. The idea is that a Facebook user can create a profile on the dating site without having to leave the social media platform.
  Lara uses natural language processing techniques and Art
  
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• General Election, Carlsberg, Tesco: 5 things that mattered this week

  21-04-2017 16:21
  
  Is it a done deal, or could marketing prevent another Conservative victory?
  Earlier this week, Theresa May announced there will be a snap election on 8 June. At first sight, it seems the majority of voters want her to remain prime minister.
  The first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy Corbyn as the next PM.
  However, 31%
  
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• Almost one in five FTSE 100 CEOs now come from a marketing background

  21-04-2017 13:09
  
  Almost one in five (18%) FTSE 100 CEOs are former marketers, according to new research from Heidrick & Struggles. This makes marketing the second most common route to the CEO position, behind only those with a background in finance (36%).
  The recruitment firm’s 2017 Route to the Top study explores the backgrounds of CEOs at the top 100 companies from the FTSE 100 in the United Kingdom, the Fortune 500 companies in the US, the DAX 30 and MDAX 50 in Germany, and the SBF 120 in France. An
  
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• Lucozade turns to boxer Anthony Joshua in bid to prove its health credentials

  21-04-2017 13:06
  
  Lucozade is placing its purpose of getting people to exercise at the heart of its brand, as the soft drink giant says it needs to “go beyond marketing” to have a real impact.
  Its new campaign ‘Made to Move’, which was created by creative agency Valenstein & Fatt (formerly known as Grey London), features British boxer and IBF Heavyweight Champion Anthony Joshua, and looks to emphasise his belief that ‘”nobody moves forward by standing still”.
  The film
  
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• Lucozade Sport turns to boxer Anthony Joshua in bid to prove its health credentials

  21-04-2017 13:06
  
  Lucozade is placing its purpose of getting people to exercise at the heart of its brand, as the soft drink giant says it needs to “go beyond marketing” to have a real impact.
  Its new ‘Made to Move’ campaign ad, which was created by creative agency Valenstein & Fatt (formerly known as Grey London), features British boxer and IBF Heavyweight Champion Anthony Joshua, and looks to emphasise his belief that ‘”nobody moves forward by standing still”.
  The f
  
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• Marketoonist on corporate apologies

  21-04-2017 12:34
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on corporate apologies appeared first on Marketing Week.
  
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• Vietnamese women prefer American cosmetics

  21-04-2017 02:00
  
  HO CHI MINH CITY: Two American brands, Maybelline and Ponds, are the most favoured cosmetic brands among Vietnamese women, according to a new study.Local research agency Q&Me surveyed 360 women, aged 20-44, by mobile phone and reported that...
  
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• ITC eyes new F&B expansion

  21-04-2017 02:00
  
  MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it challenging...
  
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• Global digital ad metrics can regain trust

  21-04-2017 02:00
  
  GLOBAL: A paucity of global measurement standards threatens to erode trust in digital advertising for both brands and consumers, a new report warns.Kantar Media's DIMENSION report,...
  
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• EV marketing challenges status quo

  21-04-2017 02:00
  
  LONDON: The marketing of electric vehicles (EV) can point the way forward for a wider auto industry that is currently stuck in a rut with homogenous campaigns that are failing to significantly shift brands metrics, an industry figure maintains. ...
  
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• Do facial EMG research tools work?

  21-04-2017 02:00
  
  NEW YORK: Electrophysiological research methods can help marketers more deeply understand consumers' emotional responses but will require further study going forwards, a paper in the Journal of Advertising Research (JAR) has argued.In
  
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• Contours claims Super REGGIE

  21-04-2017 02:00
  
  CHICAGO: Contours, the baby gear manufacturer, claimed the top "Super REGGIE" honour at the 2017 REGGIE Awards for the "Baby Stroller Test-Ride" campaign developed with agency FCB Chicago.Organised by the Association of National Advertisers (ANA),...
  
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• Chrome could block ads

  21-04-2017 02:00
  
  MOUNTAIN VIEW, CA: Google may introduce an ad-blocking feature to its Chrome web browser within the next few weeks, according to reports.If they choose to avail themselves of the feature, users would be able to
  
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• Amazon to launch retail services in Australia

  21-04-2017 02:00
  
  SYDNEY: Amazon, the e-commerce giant, has said it will expand its offering in Australia to include retail services with "low prices, vast selection, and fast delivery" later this year.It is currently
  
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