Sales & Marketing news

• How Google is disrupting the education system

  20-04-2017 17:46
  
  Google has unveiled plans to use its online course We Are Squared to disrupt the education system, as it says it is  “successfully” merging classroom and online learning styles, something others have failed to do.
  “Squared Online bridges the gap between the classic classroom experience, where you can’t get scale, and e-learning that can sometimes be a bit dry. It offers a more experiential learning experience,” says Shuvo Saha, director of the Google Digital Ac
  
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• General Election 2017: A foregone conclusion? Or can marketing create an upset?

  20-04-2017 17:13
  
  It’s official, Britain will go to the polls this June to decide whether or not it wants Theresa May to remain as its prime minister.
  The early signs suggest an overwhelming yes. In fact, the first voter indication poll from YouGov has the Conservative government extending its lead by four percentage points, with 48% saying they will vote Tory compared to only 24% signalling an intention to vote for Jeremy Corbyn’s as the next PM.
  This 24-point lead represents the highest vote share f
  
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• International round-up: McDonald’s unveils first unbranded ad, TK Maxx launches in Australia

  20-04-2017 16:07
  
  McDonald’s launches its first ever unbranded ad
  McDonald’s latest ad for the US is slightly unusual – for starters, the fast food giant’s name is not mentioned at any point during the 30-second clip. The ad features actress Mindy Kaling, who encourages viewers to Google ‘that place where Coke tastes so good’. You might be able to guess what ranks highly.
  According to McDonald’s, this is the company’s first unbranded marketing campaign. The ad
  
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• Carlsberg focuses on its Danish roots as new campaign taps into ‘hygge’ trend

  20-04-2017 12:30
  
  Carlsberg is launching a new campaign focusing on its Danish roots in a bid to lure consumers back into the lager category, as the beer brand claims it needs to take “bold action” to fight against sales decline.
  The £15m integrated marketing campaign called “The Danish Way” aims to revitalise the Carlsberg and Carlsberg Export brands in the UK by focusing on its Danish provenance.
  Central to the campaign is a TV ad, starring Danish actor Mads Mikkelsen, who ponders
  
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• Smartphones will officially become glasses in 2022, Facebook exec brashly predicts (FB)

  20-04-2017 02:38 via feedproxy.google.com
  
  Set your calendars for April 2022.
  That's when futuristic, "augmented reality" glasses could replace your smartphone and become your new everyday computing device. 
  So says Michael Abrash, the chief scientist of Facebook-owned Oculus Research, which is hard at work on both virtual reality headsets and augmented reality glasses. 
  Abrash envisions glasses that look just like today's regular glasses — lightweight and stylish — but with the power to enhance the w
  
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• P&G in strategic tie-up with Future Group

  20-04-2017 02:00
  
  MUMBAI: Procter & Gamble is moving its relationship with Future Group, India's largest retailer, beyond the transactional sphere and into the strategic, a development that will add a new dimension to the FMCG giant's rivalry with Unilever.The...
  
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• Frito-Lay's tips for mobile marketing

  20-04-2017 02:00
  
  NEW YORK: Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.Atin Kulkarni, Senior Director/Portfolio...
  
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• Facebook Australia 'client council' to meet this week

  20-04-2017 02:00
  
  SYDNEY: Faced with a sharp decline in Australian media agency bookings in February, Facebook is meeting with both agencies and clients as it seeks to establish a "client council" to help it understand how it can do better.According to AdNews, the...
  
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• Election could boost digital spending

  20-04-2017 02:00
  
  LONDON: Digital media is expected to play an important role in the upcoming UK general election, despite the concerns that emerged around fake news and social echo chambers during the US presidential campaign."The reason that digital media will...
  
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• Data privacy is the next competitive battleground

  20-04-2017 02:00
  
  LONDON: Data policy will be the next competitive battleground as consumers and governments place brands' data management under increasing scrutiny, an industry figure argues.Instead of perceiving it as a problem to solve, brands should see "see...
  
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• Conservative women feel least represented in media

  20-04-2017 02:00
  
  NEW YORK: White women who identify as conservatives are most likely to say they don't see themselves represented in female roles in advertising, movies, and TV.A study into womanhood by A&E Networks surveyed 6,837 women in the US to understand...
  
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• Baidu releases free OS for autonomous vehicles

  20-04-2017 02:00
  
  SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.The...
  
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• Tech giant IBM needs to reverse this unfortunate trend in its business (IBM)

  20-04-2017 00:23 via feedproxy.google.com
  
  IBM has been a heavyweight in the tech world for more than a century, but the computing hardware and software businesses that made it a giant are now dragging it down.
  That continued this most recent quarter, as the company reported weaker-than-expected revenue and saw its shares fall roughly 5% as a result. As this chart from Statista shows, the company has been dealing with this for a good while now: IBM has now posted 20 consecutive quarters of declining revenue.
  It’s not all
  
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