Sales & Marketing news

• Ideas and where to find them

  18-04-2017 17:55
  
  Creativity expert Claire Bridges, author and Founder of Now Go Create, and Patrick Burgoyne, Editor of Marketing Week’s sister title Creative Review, conducted a webinar on April 13 to reveal the secrets of finding brilliant creative ideas to meet a commercial brief. This webinar discussed tools and techniques to create better work.
  The webinar covered:
  How to tackle the prospect of a blank page
  How to brainstorm effectively in a group
  How to evaluate your own and others’ creati
  
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• General election 2017: What marketers should consider

  18-04-2017 16:40
  
  The impact on consumer confidence
  Announcing her intention to call a snap general election, Prime Minister Theresa May claimed Britain needed “certainty, stability and strong leadership” following the EU referendum.
  Clarity over the Brexit process could calm nerves as the latest GfK figures show consumer confidence is “stuck in the doldrums” as shoppers “hold their breath”, waiting for reassurance regarding the UK’s negotiations with the EU.
  GfK&rsq
  
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• Colin Lewis: Innovation is the key test of marketers’ competence test

  18-04-2017 16:26
  
  We live in an age of technological acceleration and marketers are on the frontline. New ideas, new channels and disruptive technologies appear to be coming at us exponentially faster. The two most commonly cited responses to this rapid product and technological advancement (or indeed obsolescence) is to ‘disrupt yourself’ or to ‘innovate more’.
  But what exactly is innovation? There is a plethora of opinions regarding innovation and why it is important. Innovation is about
  
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• Colin Lewis: Innovation is the key test of marketers’ competence

  18-04-2017 16:26
  
  We live in an age of technological acceleration and marketers are on the frontline. New ideas, new channels and disruptive technologies appear to be coming at us exponentially faster. The two most commonly cited responses to this rapid product and technological advancement (or indeed obsolescence) is to ‘disrupt yourself’ or to ‘innovate more’.
  But what exactly is innovation? There is a plethora of opinions regarding innovation and why it is important. Innovation is about
  
  Read more

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• Lastminute.com brings content creation in-house as it looks to bring back ‘human touch’

  18-04-2017 16:06
  
  Lastminute.com is bringing its commercial creative and content production teams in-house as it looks to bring the ‘human touch’ back to marketing and ensure it does not get too caught up in data.
  The ‘Travel People’ content strategy will see new content hubs created for the company’s travel sites across Europe. Content will be created in-house for brand partners, with the aim of bringing storytelling techniques it has learnt from its marketing to bear for partners.
  
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• How affiliate marketing is helping brands go global

  18-04-2017 14:10
  
  For British retailers, the overseas shopper is becoming increasingly desirable. The UK boasts the biggest ecommerce trade surplus of any country for good reason; not only are British goods in demand but the fiercely competitive domestic retail climate has made brands lean and logistically match-fit to compete in a global market.
  Affiliate represents its natural digital marketing bedfellow. With a 25-year focus on honing a transparent, return-on-investment-focused and performance-based payment mo
  
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• Rimmel, Fifa and Volkswagen: Everything that matters this morning

  18-04-2017 08:45
  
  Rimmel ad pulled for exaggerating product effects
  A Rimmel TV ad featuring model Cara Delevingne has been banned by the Advertising Standards Authority for being misleading consumers by exaggerating the effects of a mascara.
  The ad for the brand’s Scandaleyes Reloaded mascara promised “dangerously bold lashes” with “extreme volume”.
  Coty UK, which owns Rimmel, admitted the ad had received post-production treatment but said it still provided an accurate re
  
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• Netflix, Weetabix, United Airlines: Everything that matters this morning

  18-04-2017 08:45
  
  Netflix ups marketing spend to $1 billion
  Netflix will spend more than $1 billion (£795m) on marketing this year, including an increase in programmatic advertising activity to drive member acquisition.
  The streaming giant will also look to increase earned media by utilising the Netflix brand as well as hosting events for journalists and social media influencers.
  Netflix increased its number of members to 98.75 million, including 94.36 million paid, in the first quarter of 2017.
  Most of thi
  
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• Instagram, YouTube, Diageo: Everything that matters this morning

  18-04-2017 08:45
  
  Celebrities and influencers get warning over paid posts on Instagram
  The US government has issued a warning to dozens of celebrities, influencers and online personalities over what they put on their Instagram feeds and have been reminded of the rules about paid for posts promoting products on the social media app.
  This was after the US Federal Trade Commission (FTC) identified social-media influencers who have been endorsing products without revealing they’re paid to do so and violating f
  
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• Instagram, Bose, Diageo: Everything that matters this morning

  18-04-2017 08:45
  
  Celebrities and influencers get warning over paid posts on Instagram
  The US government has issued a warning to dozens of celebrities, influencers and online personalities over what they put on their Instagram feeds and have been reminded of the rules about paid for posts promoting products on the social media app.
  This was after the US Federal Trade Commission (FTC) identified social-media influencers who have been endorsing products without revealing they’re paid to do so and violating fe
  
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• Google, Coke, Amazon: Everything that matters this morning

  18-04-2017 08:45
  
  Google is reportedly adding an ad blocker to its mega-popular Chrome browser
  According to the Wall Street Journal, Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its Chrome web browser.
  The feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
  These include ads defined by the Coalition for Better ads as unacc
  
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• The big debate: Is 2017 the best time to be a marketer?

  18-04-2017 08:30
  
  From creative programmatic and targeted content to emerging technologies like virtual reality and artificial intelligence, the sheer variety of ways to communicate with consumers makes 2017 an exciting time to be in marketing.
  Unilever chief marketing and communications officer Keith Weed, however, would go a step further. Speaking at Advertising Week Europe last month, Weed argued that the rapid pace of innovation, coupled with the plethora of methods available to engage with con
  
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• Tesco admits it is ‘reviewing’ the Ben Miller and Ruth Jones advertising couple

  18-04-2017 08:30
  
  Back in November 2015, Tesco debuted its first above-the-line campaign under the then freshly appointed agency BBH, which featured a fictional couple played by comedy actors Ben Miller and Ruth Jones.
  Along with a teenage son, who was subsequently dropped from the Christmas 2016 campaign for being “too annoying”, the family were filmed whimsically walking through the supermarket as staff alerted them to improvements Tesco had made. The plan, it seemed, was to try to turn the characte
  
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• Social rivals search in Vietnam

  18-04-2017 02:00
  
  HANOI: More Vietnamese businesses are now using social media to advertise online than are using search engines, a new study claims.A report from the Vietnam Ecommerce Association (VECOM) said that 47% of domestic businesses advertised on social...
  
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• Luxury adspend heads online

  18-04-2017 02:00
  
  GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.In the latest edition of Zenith's
  
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• Honda's three social activation pillars

  18-04-2017 02:00
  
  LONDON/NEW YORK: Honda, the auto brand, has built a social activation strategy based on three pillars in order to reach US millennials.Writing in the current issue of Admap, Alicia Jones, head of social media at American Honda Motor Co, outlines...
  
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• Don't stereotype mothers, say Aussie women

  18-04-2017 02:00
  
  SYDNEY: New research has revealed that Australian mothers don't like being stereotyped by brands, with 63% of mums feeling that marketers don't understand them.According to a survey of 1,800 Australian mothers, the biggest bugbears mothers have...
  
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• 1-800-FLOWERS.COM bullish on AI

  18-04-2017 02:00
  
  AUSTIN, TX: 1-800-FLOWERS.COM, the florist and gifting service, believes artificial intelligence (AI) will become a vital brand-building tool for reaching consumers across various platforms.Chris McCann, CEO of 1-800-FLOWERS.COM, discussed this...
  
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