Sales & Marketing news

• A $2.7 trillion money manager is preaching sustainable investing to its 7,000 financial advisors

  13-04-2017 22:32 via feedproxy.google.com
  
  One of the largest financial firms in the world is positioning itself to be the greenest bank on Wall Street.
  UBS, which manages over 2.7 trillion Swiss francs ($2.7 trillion) has made sustainability the cornerstone of its business. As such, the bank has taken a number of steps to be the go-to firm for sustainable and impact investment offerings.
  These investment solutions, which aim to deliver outsize returns and remedy societal and environmental ills, are becoming more and more popular a
  
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• This chart explains why Tesla's stock price is entering insane territory (TSLA)

  13-04-2017 21:59 via feedproxy.google.com
  
  After briefly seeing its market cap rise above General Motors, Tesla has watched its stock decline slightly this week. But with a total value of $48 billion, versus $51 billion for GM, Tesla is still considered by Wall Street the number two US automaker — Ford is at $44 billion.
  At the New York Auto Show this week, we've heard from plenty of executives that what Tesla has done is impressive and that CEO Elon Musk deserves a lot of credit for creating the car company of the future. When it
  
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• Here's why the Bank of Canada won't do the most obvious thing it can to pop the housing bubble

  13-04-2017 20:36 via feedproxy.google.com
  
  By raising borrowing costs, a central bank can usually slow down risky consumer credit and spending.
  But this economic logic is not as straightforward to deal with Canada's housing market, where prices in major cities have escalated and created what many economists say is a bubble.
  The Teranet and National Bank of Canada house-price index showed that Toronto prices had gained 13.5% year-on-year in March. In Vancouver, prices were up 12.2%.
  With household debt at the highest level
  
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• COOPERMAN'S OMEGA: 'There is a sizable risk' to the stock market

  13-04-2017 20:23 via feedproxy.google.com
  
  The Trump administration's failure to overturn Obamacare poses a big risk to investors, according to hedge fund Omega Advisors.  
  The failure to pass the American Health Care Act first time around puts the administration's ability to pass corporate tax reform in doubt, Omega founder Lee Cooperman and vice chairman Steve Einhorn wrote in a letter last week to investors.
  That represents a risk, as strategists have assumed in their S&P 500 earnings models, Cooperma
  
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• Tesla spikes after Elon Musk tweets a semi-truck is coming (TSLA)

  13-04-2017 20:19 via feedproxy.google.com
  
  Shares of Tesla are spiking on Thursday afternoon, up 2% at $302.81, following a tweet from CEO Elon Musk announcing the release of a semi-truck from the company. 
  "Tesla Semi truck unveil set for September. Team has done an amazing job. Seriously next level," Musk tweeted. 
  Tesla has been on a roll as of late, touching an all-time high of $313.73 on April 10, on its way to briefly becoming the most valuable car company in America.
  Back on April 2, Tesla announced a record nu
  
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• International round-up: Coke Life quietly pulled in Australia, Google shuts down Burger King ad

  13-04-2017 15:16
  
  Coca-Cola quietly pulls Coke Life in Australia
  After announcing Coca-Cola Life’s death in the UK last week, Coca-Cola has now quietly removed the brand from shelves in Australia as well. However, while the brand is disappearing the product isn’t. Coca-Cola has instead replaced Coke Life with a variation with a new recipe and a new name – ‘Coca-Cola with Stevia’.
  “Coca-Cola has recently relaunched Coke-Life in Australia as Coca-Cola with Stevia as part of our O
  
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• 5 reasons why you should enter the Masters of Marketing awards

  13-04-2017 13:21
  
  Marketing Week is proud to be behind the Masters of Marketing this year. With 36 categories judged by some of the biggest names in marketing, it is unique among marketing awards in its scope and prestige.
  Here’s why you should enter.
  Be part of the UK’s biggest celebration of marketing
  Marketing Week is the only UK title that covers everything in marketing from strategy through to execution and Marketing Week’s Masters of Marketing are the only awards  to do the same. From
  
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• Co-op ‘strips back gloss of advertising’ in new campaign that ups community focus

  13-04-2017 13:01
  
  The Co-op has unveiled an ambitious new campaign focusing on the difference its members make to their local communities.
  Set to launch across the Easter Bank Holiday weekend, the campaign’s primary ad (see above), created by Leo Burnett, has a script performed by George the poet that touches on the way the brand’s members are changing people’s lives. The use of poetry taps into a recent advertising trend that has seen brands such as Nationwide also use poetry to fuel their TV c
  
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• The reasons behind Unilever’s marketing cuts

  13-04-2017 11:00
  
  Unilever’s plans to double efficiency savings from its brand and marketing investment from €1bn to €2bn by 2019 have left ad land reeling.
  As part of the drive, the company will cut the number of ads its creates by 30%, and the frequency it shows ads in emergency markets by 10%. It also plans to cut the number of creative agencies it works with globally by half after finding that it works with a “whopping” 3,000 agencies.
  Unilever’s strategy is very similar to r
  
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• UK house sales stagnating, latest survey finds - Money Marketing

  13-04-2017 10:01
  Money Marketing
  UK house sales stagnating, latest survey finds
  Money Marketing
  UK house sales were flat in March, according to research from the Royal Institute of Chartered Surveyors. Each estate agent has just 43 properties for sale, the lowest since Rics began collating records in 1994. Around 13 per cent of surveyors saw ...en meer »
  
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• What car marketing can learn from phones

  13-04-2017 01:13
  
  LONDON: Automotive marketing remains stuck in the past and has yet to catch up with the technological and social changes taking place around the world, according to an industry figure who argues it can usefully learn from the approach taken by...
  
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• US tourism faces downturn

  13-04-2017 01:13
  
  NEW YORK: The US appears to be losing its appeal as a tourist destination, as a combination of political events and security concerns deter overseas visitors and threaten to hurt a $1.8 trillion industry.Airfare analytics company Hopper noted a...
  
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• TV news hours soar in US

  13-04-2017 01:13
  
  NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.An analysis of the first 99 days of the news year, by Pivotal Research Group, found that the total volume of TV news viewing...
  
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• How MGM Resorts delivers memorable experiences

  13-04-2017 01:13
  
  AUSTIN, TX: MGM Resorts International, the hotels and gaming group, believes that "theming" the customer experience plays a key role in ensuring consumers remain excited and engaged when visiting Las Vegas.Thomas Fanger, VP Multimedia at MGM...
  
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• Flipkart funding won't lead to discount war

  13-04-2017 01:13
  
  BENGALURU: Flipkart, the Indian e-commerce site, has raised $1.4bn in funding but industry observers don't expect the cash will be squandered on discounts and promotions and the CEO has highlighted private label as a major growth area.Binny Bansal...
  
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• Facebook's growth surges in India

  13-04-2017 01:13
  
  MUMBAI: India is set to overtake the United States as Facebook's biggest market globally within the next few weeks, as almost 250,000 Indians join the social media site every day.According to the
  
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• Brits put price before patriotism

  13-04-2017 01:13
  
  LONDON: Almost one quarter ofBritons say they are more likely to try to buy British food in order to support the domestic economy after the UK leaves the EU, but they won't do so at any price a new survey indicates.YouGov interviewed 2,040 UK...
  
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• Consumers more likely to buy British after Brexit, but not at any price

  13-04-2017 01:01
  
  One in five people say they are more likely to buy British food as a result of the UK’s decision to leave the European Union, new YouGov research shows.
  The Buying British report shows 23% of consumers are more likely to buy British food as a result of Brexit. Furthermore, one in seven (17%) are more likely to purchase British products as a result of last June’s referendum.
  For a large number of consumers, however, cost remains the most important factor when it comes to purchasing de
  
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