Sales & Marketing news

• Making sense of the digital terms moving into mainstream marketing

  31-03-2017 16:37
  
  Co-op Digital’s agile methodology enables projects to change with requirements and market conditionsLast year was notable for a sense of realism. In 2016, Coca-Cola closed its startup incubator, Unilever moved to zero-based budgeting and McDonald’s signed a zero margin deal with Omnicom.
  A year of broader tumult may have caused marketers to refocus, bringing a semi-backlash against many bright, young marketing technologies.
  Commentators such as Econsultancy CEO Ashley Friedlein, adv
  
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• Samsung, Santander, Snickers: 5 things that mattered this week

  31-03-2017 15:05
  
  Snickers takes ‘first steps’ on diversity journey
  Snickers is focusing its marketing on the LGBTI community for the first time, using its online advertising to tell consumers they should “be who you are”.
  The Mars-owned brand partnered with online publisher Gay Star News to launch Gay Star Support, a new section of the Gay Star News website that will provide resources for anyone in the community who is struggling with accepting themselves or coming out.
  With Sni
  
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• Coca-Cola admits 30% of its ads are not as effective as it wants

  31-03-2017 13:33
  
  Coca-Cola is looking to improve the effectiveness of its digital advertising after admitting consumers are growing ever more impatient and it is “missing a trick” when it comes to ad optimisation.
  Speaking at the Neuromarketing World Forum yesterday (30 March), Coca-Cola’s senior insights manager for Western Europe, Adam Palenicek, said the brand spends more than £300m every year on media in Western Europe alone, and tests in excess of 170 ads a year.
  Through testing the
  
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• Coca-Cola admits 30% of ads are not meeting its standard

  31-03-2017 13:33
  
  Coca-Cola is looking to improve the effectiveness of its digital advertising after admitting consumers are growing ever more impatient and it is “missing a trick” when it comes to ad optimisation.
  Speaking at the Neuromarketing World Forum yesterday (30 March), Coca-Cola’s senior insights manager for Western Europe, Adam Palenicek, said the brand spends more than £300m every year on media in Western Europe alone, and tests in excess of 170 ads a year.
  Through testing the
  
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• A warning from CMOs: The ad industry has been too complacent about brand safety

  31-03-2017 12:13
  
  Lenovo global director of marketing, Gary Milner, says it is important for companies to have fewer tech providersEvery industry event in recent weeks has been taken over by conversations around brand safety, transparency and the effectiveness of digital advertising and the Adobe Summit in Las Vegas last week was no different.
  At the event, brands and agencies agreed that the ad industry has taken the issue seriously enough and that, while it might not be a new problem, the scale of the problem
  
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• YouTube scandal leaves APAC marketers 'unfazed'

  31-03-2017 02:00
  
  SINGAPORE: As widely reported over the past fortnight, many of the world's leading brands have pulled ads from Google-owned YouTube following reports that ads have been served on extremist websites, but it appears marketers in APAC remain sanguine...
  
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• Vauxhall ends national football sponsorship

  31-03-2017 02:00
  
  LONDON: Vauxhall, the UK car maker that until very recently was owned by General Motors, has announced that it will end its lead sponsorship of the four home nations' football teams.The company
  
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• UK consumers trust content from brands

  31-03-2017 02:00
  
  LONDON: Social media networks are currently under the spotlight as never before regarding content and trust, so marketers will note new research that suggests consumers place considerable trust in content from familiar brands.According to...
  
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• Mars tests TV ads with neuro tools

  31-03-2017 02:00
  
  NEW YORK: Mars Inc., the international food group, has funded a new piece of research to help determine the most effective consumer-engagement drivers in television advertising.The study,
  
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• JPMorgan cuts its ads to just 5,000 sites

  31-03-2017 02:00
  
  NEW YORK: As the value of programmatic advertising continues to come under scrutiny, it has emerged that JPMorgan Chase has slashed its digital advertising to just 5,000 pre-approved sites without seeing much change in the number of impressions the...
  
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• Google is most valuable US brand

  31-03-2017 02:00
  
  NEW YORK: Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies.Despite having to weather ongoing criticism about its placement of customers' ads,...
  
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• China's online shoppers look to ANZ for food

  31-03-2017 02:00
  
  SYDNEY/BEIJING: Chinese online consumers who buy imported products have some very definite ideas about provenance, with food seen as the preferred purchase from Australia and New Zealand.According to market intelligence firm Mintel, more than one...
  
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• Consumer confidence ‘stuck in the doldrums’ as people ‘hold their breath’ over Brexit

  31-03-2017 01:01
  
  Consumer confidence is “stuck in the doldrums” as uncertainty over the trigger of Article 50 and Brexit negotiations leave consumers “holding their breath”.
  The latest figures from GfK’s consumer confidence index (CCI) show overall confidence at -6 in March, the same rate as in February. The major purchase index crept up by one point in March to 6, but is still five points below where it was a year ago.
  Joe Staton, head of market dynamics at GfK, does not expect any
  
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• ‘Celebrity ambassadors must be like family or they won’t work’ says EE as it toasts Kevin Bacon

  31-03-2017 01:01
  
  EE has launched a new above-the-line campaign that talks up the lengths it goes to ensure its customers get a 4G connection.
  The lighthearted ad is fronted once again by Kevin Bacon, who travels the country under the guise of an EE engineer. He installs a 4G mast in the snowy mountains of Scotland and operates one of the phone network’s 4G-boosting drones, which it recently tested during a cricket match at the Oval. The campaign ties into EE’s mission statement to cover 95% of the UK
  
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