Sales & Marketing news

• Snickers takes ‘first steps’ on diversity journey with LGBTI focus

  30-03-2017 18:30
  
  Snickers is focusing its marketing on the LGBTI community for the first time, using its online advertising to tell consumers they should “be who you are”.
  The brand, which is owned by Mars, has partnered with online publisher Gay Star News to launch Gay Star Support, a new part of the Gay Star News site that will provide resources for anyone in the community who is struggling with accepting themselves or coming out.
  It will also tell stories of LGBTIs who have been through tough time
  
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• Snickers focuses on LGBTI issues as it takes ‘first steps’ on diversity journey

  30-03-2017 18:30
  
  Snickers is focusing its marketing on the LGBTI community for the first time, using its online advertising to tell consumers they should “be who you are”.
  The brand, which is owned by Mars, has partnered with online publisher Gay Star News to launch Gay Star Support, a new part of the Gay Star News site that will provide resources for anyone in the community who is struggling with accepting themselves or coming out.
  It will also tell stories of LGBTIs who have been through tough time
  
  Read more

• ‘Marketers must empower their agencies to fail’

  30-03-2017 17:32
  
  My cell biology degree course taught me three things: a lifetime’s worth of Simpsons quotes (do NOT get me started), ‘herbal’ cigarettes are not a career choice and advances in science come from disproved hypotheses.
  And although I’m not denying the transformative power of ideas, perhaps that grounding in learning-through-failure is why eulogising ‘Creativity’ as the root of all progress leaves me cold.
  In contrast, I’ve always warmed to the notion of &l
  
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• Digital Decoded: Using AI to calculate the value of sports sponsorship

  30-03-2017 16:53
  
  Calculating return on investment is a vital part of the marketing profession. As the role becomes increasingly about the numbers and the creative, marketers are looking for ways to show the value of their advertising spend.
  In this video we look at the latest technology from GumGum Sports, which calculates the ROI of sports sponsorship and advertising using machine learning and artificial intelligence. Chief executive, Ophir Tanz talks through how the technology works and why brands are using it
  
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• International bulletin: Paris bans ‘sexist’ ads, Mattel, Reebok

  30-03-2017 16:21
  
  Paris bans ‘sexist’ outdoor ads
  From 20 November, ads deemed “sexist and discriminatory” will be officially banned from appearing in outdoor public spaces in France’s capital.
  The city council voted earlier this week to approve a new contract with ad distributor JCDecaux, which states the company will not disseminate ads that contain any of the following types of imagery: sexist stereotypes; homophobic images; any degrading, dehumanising, or offensive representation
  
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• Coke eschews YouTube for Facebook for new video series

  30-03-2017 14:58
  
  Get to know Holly and Patricia as they take the ‘Get To Know You Challenge’ in our very first Diet Coke Break. Cats or…
  Posted by Diet Coke on Thursday, 30 March 2017
  Coca-Cola is launching a video series for Diet Coke on Facebook rather than YouTube as it looks to “bring the brand to life”.
  ‘Diet Coke Break’ will see brand ambassador Holly Willoughby feature alongside a host of online influencers to cover topics such as friendship, beauty, travel
  
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• Marketoonist on optimising content

  30-03-2017 13:24
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on optimising content appeared first on Marketing Week.
  
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• Samsung’s flashy Galaxy S8 impresses but the brand ‘isn’t out of the woods yet’

  30-03-2017 11:54
  
  Samsung has unveiled its first new smartphones since the Note 7 disaster, as it looks to prove the quality, safety and craftmanship of its devices.
  Launching on 28 April, the new Galaxy S8 and S8+ feature an ‘infinity display’ screen that runs the full width of the device, an invisible home button, the ability to unlock your phone via facial recognition technology and even an earphone port. The latter is a dig at rival Apple, which controversially decided to get rid of the port and p
  
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• The questions clients should ask their programmatic agency

  30-03-2017 11:00
  
  What is programmatic?
  This one may seem blindingly obvious, and something that all brands should already know if they have decided to approach a programmatic agency. Yet figures show a huge proportion of advertisers still do not understand programmatic or feel unhappy with their existing strategies.
  READ MORE: What is programmatic? A beginner’s guide
  In research published in 2016 by the Internet Advertising Bureau UK, 44% of advertisers surveyed said they had little or no knowledge of prog
  
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• Taking programmatic in-house: What you need to know

  30-03-2017 11:00
  
  Taking programmatic in-house is an increasingly popular option for marketers. According to Pivotal Research Group analyst Brian Wieser, 15 of the top 200 US advertisers have taken media-buying in-house due to their ability to buy programmatically.
  “This appeared to us as a relatively significant escalation from the last time we explored the topic,” Wieser says. It is not clear when he last explored the topic, but brands such as Procter & Gamble, L’Oreal and RB have all brou
  
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• Video brand risk declined last year

  30-03-2017 02:00
  
  LONDON: As YouTube scrambles to deal with the fallout of concerns about brand safety, a new study says that video brand risk – ads served next to content deemed inappropriate – improved in the UK during 2016.The
  
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• L'Oréal taps power of search data

  30-03-2017 02:00
  
  PHOENIX, AZ: L'Oréal, the beauty group, represents an instructive example of how brands can effectively leverage search data in tracking and responding to new trends, a leading executive from Google has argued.Mike Clarke, Head of Brand...
  
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• Getting POE right grows SOE

  30-03-2017 02:00
  
  LONDON: Implementing an effective paid, owned, earned (POE) media strategy is essential to increasing a brand's share of experience (SOE) and hence growing the brand itself, according to an industry figure.In a WARC Best Practice paper, How to...
  
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• Fake news, trolls point to grim future

  30-03-2017 02:00
  
  WASHINGTON, DC: The problems of fake news, trolling and online harassment are unlikely to disappear any time soon, experts believe, and may even get worse, with potential implications for the nature of the internet and online communications.Pew...
  
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• Consumers respond to emotional content

  30-03-2017 02:00
  
  NEW DELHI: Understanding how emotional response leads to consumer engagement is the key to producing more effective and engaging content, according to a senior marketer at the BBC."In essence, we have to marry the art of storytelling with the...
  
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• Chatbots offer marketing opportunity

  30-03-2017 02:00
  
  CHICAGO: Chatbots could be an underutilised brand tool to engage with consumers on mobile, a new survey suggests, with most people happy to talk to one but few having done so.The
  
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• Aussie video: more screens, more consumption

  30-03-2017 02:00
  
  SYDNEY: Australian homes now have more screens than ever before – 6.4 on average with most of these internet-capable – and as a consequence people areconsuming more video content, a new study says, but TV remains the most popular . ...
  
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