Sales & Marketing news

• Channel 4 on the ‘misinformation’ around advertising to young people

  29-03-2017 18:07
  
  Channel 4 says it’s time for brands to adjust their understanding of 16- to 24-year-olds, and “not believe the hype” when it comes to young people mainly spending their time watching YouTube videos or sending each other photos on Snapchat.
  Speaking at a Thinkbox event today (29 March), Georgina Harvey, research manager at Channel 4, discussed the broadcaster’s segmentation study into young people’s video preferences and claimed there is a lot of “misinformatio
  
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• Santander just got hit hard for approving thousands of subprime auto loans

  29-03-2017 18:03 via feedproxy.google.com
  
  The Attorney General of Massachusetts announced a $22 million settlement with Santander bank Wednesday over the bank's subprime auto loan securitization.
  According to a statement from the office of Democrat AG Maura Healey, Santander is "the largest packager of subprime auto loan securities in the US," and has facilitated "unfair, high-rate auto loans for thousands of Massachusetts car buyers." And it's said to be the first settlement in the US involving subprime auto loans. 
  The news comes
  
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• Brand safety is actually improving online

  29-03-2017 18:01
  
  The likelihood of brand’s advertising appearing next to unsafe or unsavoury content online actually improved in the second half of 2016, despite mounting concern over brand safety following revelations that ads are appearing next to extreme content.
  According to research by Integral Ad Science, the volume of “brand safe infractions” on display advertising in the UK decreased from 7.8% in the first six months of 2016 to 6.8% in the second half. That decline was mirrored in video
  
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• Bloomberg is shaking up its trading arm

  29-03-2017 17:28 via feedproxy.google.com
  
  Bloomberg LP, the financial data giant, is shaking up its trading unit.
  Ray Tierney, the global head of Bloomberg's broker-dealer and sell-side trading solutions business, has left the firm, according to people familiar with the matter.Tierney was previously CEO of Bloomberg's agency brokerage, called Tradebook. Glenn Lesko, who replaced Tierney in that role two years ago, has also left the firm, according to people familiar with the matter. His departure was first
  
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• MORGAN STANLEY: The bull market in commercial real estate is about to end

  29-03-2017 17:05 via feedproxy.google.com
  
  The commercial real estate market is showing cracks and will peak this year, Morgan Stanley analysts forecast. 
  "We expect 2017 to mark the end of the bull cycle for US CRE," they said in a note on Wednesday.
  The big risk for the market is that the growth of net operating income — the revenues generated from commercial properties, excluding operating expenses — could slow down, they said.
  Commercial real-estate prices have recovered above the peaks they set before
  
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• GOLDMAN: 3 reasons to sell Dunkin Donuts (DNKN)

  29-03-2017 16:54 via feedproxy.google.com
  
  Dunkin Brands' stock price is down 2.28% as of 10:02 AM EST March 29.
  The drop follows Goldman Sachs analyst Karen Holthouse's downgrade of the parent company of Dunkin Donuts to a "Sell" from a "Neutral" rating and lowering of her price target to $47 from $48.
  Holthouse believes that Dunkin could drop for three reasons:
  1)Headwinds including winter storms and increased competition
  2) Slowing growth
  3) High valuation
  The analyst notes that the two big winter storms in the Northeast Un
  
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• China is the new 'sweet spot' for the cruise industry (CCL)

  29-03-2017 16:33 via feedproxy.google.com
  
  Carnival may see its stock price spike thanks to a golden opportunity in one market that's been practically untapped by the industry.
  In a note out to clients on Wednesday, a group of Credit Suisse equity analysts led by Tim Ramskill highlighted three reasons why the cruise liner is moving into bullish territory.
  The bank sees the firm's potential growth in China as one potential tailwind.
  According to the bank, the region is key to "an industry growth of 6.5% out to 2021E."
  "Chin
  
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• Trump's approval ratings crater even further after 'Trumpcare' debacle

  29-03-2017 16:10 via feedproxy.google.com
  
  President Donald Trump's popularity may have taken a hit from the Republican failure to overhaul the US healthcare system.
  A Morning Consult/Politico poll released Wednesday showed Trump's popularity underwater for the first time in the recurring survey. Overall, 50% of respondents said they disapproved of the job Trump was doing, while 45% approved.
  When it came to the American Health Care Act, the GOP bill to repeal and replace Obamacare, the numbers were just as lackluster for Trump.
  The AHC
  
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• Lenovo: Millennials want interactive ads, not just a 30-second spot

  29-03-2017 16:09
  
  Lenovo is evolving its marketing strategy through a focus on interactive ads and community engagement as it looks to bring more millennials into the brand.
  China-based Lenovo is traditionally known as the world’s largest PC maker and an IT provider. However it is increasingly focusing on the consumer segment through its acquistiion of Motorola and by bringing its ‘ThinkPad’ tablet brand to consumers.
  With that in mind, it overhauled its brand in 2015 to include a new logo and h
  
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• A top Goldman Sachs dealmaker explains the No. 1 lesson she's learned in her career

  29-03-2017 16:05 via feedproxy.google.com
  
  The truth can be a tough pill to swallow. But ignoring the truth, in many cases, can make things a lot worse.
  And it is for that reason that Clare Scherrer, a partner at Goldman Sachs, advises wannabe Wall Streeters to accept honest feedback, even if it is sounds harsh.
  "The most important lesson I have learned in my career is to always solicit direct and honest feedback," Scherrer said in a recent question-and-answer session with Goldman Sachs' podcast, "Exchanges at Goldman Sachs."
  Scherrer, w
  
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• Buyers are rushing into the housing market in anticipation of higher interest rates

  29-03-2017 16:00 via feedproxy.google.com
  
  Some prospective homebuyers are speeding up the process in anticipation of higher interest rates, according to the National Association of Realtors. 
  Pending home sales jumped 5.5% in February, the most since April 2010, according to the National Association of Realtors. Economists had forecast that pending sales of condos, coops, and single-family homes increased by 2.5% in February, according to Bloomberg. 
  Sales fell 2.8% in January."The stock market's continued rise and steady
  
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• David Einhorn is the 2nd activist to target GM in 2 years — one chart explains why (GM)

  29-03-2017 15:52 via feedproxy.google.com
  
  Greenlight Capital's David Einhorn is gunning for General Motors. The investor has turned activist and rolled out an unprecedented proposal to create two classes of GM stock, one driven by growth and the other supported by a permanent dividend.
  After studying Einhorn's proposal for seven months, GM rejected the plan as well as his goal of getting four seats on GM's board. Thus far both Moody's and S&P have sided with GM's argument that Einhorn's idea would sink the carmaker's investment-grad
  
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• LinkedIn’s CMO on being a marketing boss with ‘PR DNA’

  29-03-2017 15:43
  
  “I didn’t really want to do it at first as I wasn’t sure I was going to be good at it,” says LinkedIn’s Shannon Stubo, reflecting on her promotion to chief marketing officer from a corporate comms role two years ago.
  But the chief marketer now acknowledges that what makes someone a good leader is the ability to see something in someone in their team that they may not always see in themselves, and says she was “talked into” the role by the CEO.
  As the wor
  
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• RAOUL PAL: 'Everyone is going to be on the wrong side of the boat at the wrong time'

  29-03-2017 15:35 via feedproxy.google.com
  
  The bond market may be setting up for a disaster, but not the way that everyone thinks.
  After the presidential election in the US, speculators piled into the short side of the market, running longer dated yields up as many as 80 basis points on the belief that President Trump's protectionist trade agenda — along with his plans to cut taxes, roll back regulations, and spend $1 trillion on infrastructure — would bring back inflation to the US.
  Shortly after the election, Jeffrey Gundla
  
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• RBC: There's a simple reason why David Einhorn's GM proposal is a 'non-starter' (GM)

  29-03-2017 15:33 via feedproxy.google.com
  
  General Motors stock price has given back most of its gains since the start of 2017. After what looked like a breakout, GM remains stuck in the range between $28 and $40 that has been in place since 2013.
  On March 28, activist investor David Einhorn, president of Greenlight Capital, proposed splitting GM stock into two classes in an effort to spur investor interest. 
  The proposal would split GM stock into a dividend income class for investors looking for a stea
  
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• Ad industry welcomes pledge to retain close ties with Europe as Government triggers Article 50

  29-03-2017 15:17
  
  The ad industry has welcomed the pledge by Prime Minister Theresa May to maintain close relations with Europe even as she fired the starting gun on Brexit by triggering Article 50.
  In a statement in the Commons this afternoon (29 March), May claimed leaving the EU presents the UK with a “unique opportunity to build a better future”, with the UK aiming to emerge from negotiations as a “stronger, fairer and more outward-looking than ever before”.
  “We are leaving the E
  
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• There's a way to invest in a cleaner environment, and the market is booming

  29-03-2017 14:15 via feedproxy.google.com
  
  An increasing percentage of people today are not solely concerned about outsized returns when they invest their money — they also care about the social impact of their investments.
  That increased interest has partly spurred the growth of socially responsible investment products and "impact investing" on Wall Street.
  The growth of so-called green bonds is a part of this trend.
  "Investor appetite for environmental solutions has increased sharply in recent years, with $21.4 trillion in globa
  
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• The data geeks are taking over Wall Street

  29-03-2017 14:00 via feedproxy.google.com
  There have historically been two dominant tribes on Wall Street.
  There's the sell side, the investment banks, which, as their name suggests, mostly sell stuff. There's also the buy side, the fund managers, which mostly buy stuff.
  A third group — including stock exchanges, trading platforms, clearinghouses, and data providers — helps facilitate transactions between the two dominant groups.
  Those institutions are sometimes called the "pipes and plumbing of global finance." If you neede
  
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• The rise of the chief growth officer

  29-03-2017 13:48
  
  Coca-Cola is in the midst of a transformation. No longer can it rely on consumers simply buying more and more if its fizzy drinks as concerns around obesity and sugar continue to grow.
  Instead it needs to look to innovation, technology and sustainability to grow its business.
  Amid that backdrop, it has decided to get rid of the chief marketing officer role and replace it with a chief growth officer. It is a sign of a transformation at the brand as it moves from being a classic beverage company t
  
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• Coca-Cola and the rise of the chief growth officer

  29-03-2017 13:48
  
  Coca-Cola is in the midst of a transformation. No longer can it rely on consumers simply buying more and more if its fizzy drinks as concerns around obesity and sugar continue to grow.
  Instead it needs to look to innovation, technology and sustainability to grow its business.
  Amid that backdrop, it has decided to get rid of the chief marketing officer role and replace it with a chief growth officer. It is a sign of a transformation at the brand as it moves from being a classic beverage company t
  
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• 10 things you need to know today (SPY, SPX, QQQ, DIA, RH)

  29-03-2017 12:39 via feedproxy.google.com
  
  Here is what you need to know.
  Brexit is coming. UK Prime Minister Theresa May is set to deliver her letter requesting the triggering of Article 50 — Britain's two-year process of exiting the European Union — to European Council President Donald Tusk on Wednesday. The British pound is little changed near 1.2440 versus the dollar.
  Global trade is growing at its fastest pace in 7 years. Global trade in goods increased 2.4% in volume terms during the three months that ended in January,
  
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• Ritson: The brand safety scandal is no one’s fault but Google’s

  29-03-2017 08:03
  
  Two months ago most marketers would have struggled to explain what ‘brand safety’ was, let alone incorporate it into their communications planning. But barely seven weeks later, it has risen from relative anonymity to the very top of the marketing totem pole for almost every major brand on the planet.Like me, you were probably vaguely aware of the original article in The Times that claimed ‘Big brands fund terror through online adverts’ and the subsequent response, partic
  
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• Some of the biggest hedge funds are closing — here's what it takes to launch one today

  29-03-2017 06:03 via feedproxy.google.com
  
  Around midday on March 23, the news that a once vaunted hedge fund would close started rippling through New York's hedge fund community.
  Eton Park Capital Management, a $7 billion hedge fund run by former Goldman Sachs wunderkind Eric Mindich, announced it would shutter. Performance had been disappointing the previous year, but strong before that. Mindich was well regarded. The fund was a significant size. Even some of the investors were shocked to hear of the shutdown.
  In several ways, Et
  
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• A top Goldman Sachs dealmaker says she learned a major career lesson eating in a cafeteria in Milan

  29-03-2017 05:30 via feedproxy.google.com
  
  It's no secret that women are often treated differently in the workplace. And that is especially the case in more male-dominated fields such as financial services. 
  It's for that reason that Clare Scherrer, a partner at Goldman Sachs, advises young women to get in front of clients as soon as possible. The idea: To get past any preconceptions, and show off your ideas. 
  "One of the things I think is important for women to realize is that we all tend to judge a book by its cover
  
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• The Trump administration is judging itself on the wrong market

  29-03-2017 03:00 via feedproxy.google.com
  
  US Treasury Secretary Steven Mnuchin has said stock prices are a good barometer of success for a presidency.
  He may have been looking at the wrong market. 
  Many on Wall Street tend to look at Treasury bonds as the “smart money” when it comes to predicting the future of the economy, because there are fewer retail investors than in the stock market. Additionally, those investors tend to be more sober-eyed and less susceptible to bouts of irrational exuberance.
  It's for t
  
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• The New York Times boosts its brand

  29-03-2017 01:18
  
  AUSTIN, TX: The New York Times has used advertising to help create a "long-term view" about its brand – a goal with particular significance at a time of challenges both from a revenue perspective and from President Trump.Dean Baquet,...
  
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• The evolution of mobile

  29-03-2017 01:18
  
  GLOBAL:Mobile devices now account for a majority of consumers' digital minutes in major world markets, with most of that time spent in apps, according to a new study from comScore.The cross-platform measurement company's
  
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• More judges named for WARC Prize for MENA Strategy

  29-03-2017 01:18
  
  LONDON: The final group of judges for the inaugural WARC Prize for MENA Strategy, a set of awards with a $10,000 prize fund to reward the best demonstrations of strategic marketing thinking in the Middle East and North Africa, includes senior...
  
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• Lifestyle changes drive China spending

  29-03-2017 01:18
  
  BEIJING: Consumer spending in China is expected to shift towards products and services that embrace health and the environment according to a new study.The seventh
  
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• Guardian tackles adtech transparency

  29-03-2017 01:18
  
  LONDON:The adtech industry, already under fire over brand safety, faces a battle on a new front as the Guardian has begun legal proceedings against Rubicon Project "for the recovery of non-disclosed buyer fees in relation of Guardian inventory". ...
  
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• Google's difficulty is TV's opportunity

  29-03-2017 01:18
  
  NEW YORK: As the annual TV upfronts get under way, the expectation is that network executives will be taking full advantage of the brand safety problems that have engulfed Google in recent weeks."We don't like to go after any competitor but in a...
  
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• Agencies can't forget creative intuition

  29-03-2017 01:18
  
  NEW DELHI: Data will only take a campaign so far as agency creatives must use their 'creative intuition' to truly connect with consumers, a senior agency executive believes."Data opens the mind, intuition unlocks the soul," said Josy Paul, Chief...
  
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