Sales & Marketing news

• The UK officially starts the Brexit process tomorrow — here's how that works

  28-03-2017 23:20 via feedproxy.google.com
  
  When UK Prime Minister Theresa May delivered her keynote Brexit speech in January, she spoke from the same London venue where Margaret Thatcher declared the European Union, in its earliest form, "open for business" in 1988.
  Former Prime Minister Thatcher was one of the EU's main architects, but May will be remembered as the British premier who oversaw Britain's exit from the 28-nation bloc, fundamentally reshaping the body as a result.Join the conversation about this story »NOW WATCH: 7 me
  
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• Republican leaders have diverging views on whether or not Democrats should celebrate the 'Trumpcare' flameout

  28-03-2017 22:50 via feedproxy.google.com
  
  Two leading congressional Republicans had seemingly different views on the future of healthcare overhaul from the party — and whether or not Democrats should be cheering the GOP's inability to bring their to the House floor for a vote last week.
  Rep. Steve Scalise of Louisiana, the Republican House whip, told reporters Tuesday that the celebration from Democrats on the American Health Care Act's failure was coming too early.
  "To my Democrat colleagues who were celebrating Friday'
  
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• Restoration Hardware pops after sales forecast beats expectations (RH)

  28-03-2017 22:36 via feedproxy.google.com
  
  Restoration Hardware on Tuesday announced a forecast for first-quarter sales that beat analysts' expectations, sending its shares higher in extended trading. 
  The high-end furniture retailer said it saw first-quarter net revenues in a range of $530 million to $545 million, beating the forecast for $485.1 million according to Bloomberg. 
  For the fourth quarter, Restoration Hardware reported adjusted earnings per share of $0.68 and net revenues of $586.7 million, both in line with i
  
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• Microsoft: ‘CMOs are not comfortable with the growing role of tech’

  28-03-2017 18:06
  
  There has been an explosion in the marketing technology available to marketers. The latest estimate from chiefmartech estimates that in 2016 there were 3,874 martech solutions, double the previous year. This year’s estimate, due out later this month, is likely to tell a similar story.
  This is a concern for Microsoft’s US marketing chief Grad Conn. He believes “a lot of CMOs are being pushed into the technology space in a way that they are not comfortable with” and says &l
  
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• How the Royal British Legion transformed perceptions of the charity through retail

  28-03-2017 18:04
  
  The Royal British Legion has been working for some time to transform perceptions of the brand. It has high brand awareness, particularly around its annual Poppy Appeal, and as John Norton, head of retail trading at the charity puts it, is in a unique position as the “custodian of remembrance”.
  However with that comes challenges. While millions of people buy a poppy every year, the majority of its most active supporters are aged 70+ and tend to be white and male.
  That in turn held bac
  
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• Google faces up to advertiser boycott

  28-03-2017 12:03
  
  Google could have been forgiven for thinking it had come away relatively unscathed in February after The Times published the initial results of its investigation into ads appearing next to extremist or unsavoury content. A few brands, such as Mercedes-Benz and Marie Curie, pulled advertising for a couple of days but they were soon back claiming the issue had been “fixed”.
  But The Times was not done. Just days before Advertising Week Europe (AWE), one of London’s biggest ad indu
  
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• A letter to my younger self – the advice I wish I’d had

  28-03-2017 11:04
  
  When does middle age officially start these days? Is 60 the new 30? Are millennials really fast-tracking towards knitting and Ugg boots, bypassing the joyous indiscretions of youth in favour of gluten-free, spinning-class, Guardian-tutting, ‘lights out by 9pm’ sensibility – all fuelled by probiotic, Bullet-blended, curly kale smoothies and a thousand grains of muesli?
  As I creak towards my 40th birthday it’s getting increasingly hard to tell what colour-coded stage of lif
  
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• The NBA and National Geographic on the power of social for storytelling

  28-03-2017 10:56
  
  Brands must deliver a strong brand purpose through storytelling if they want to attract today’s younger market or they risk becoming irrelevant.
  Speaking at Adobe’s 2017 summit in Las Vegas, Jill Cress, chief marketing officer at National Geographic, puts the brand’s success down to it continuing to innovate and its digital storytelling.
  “It’s all about pushing the boundaries of visual storytelling through media properties. You need an unrivalled sense of purpose,&r
  
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• How dual roles for marketers can make brands stronger

  28-03-2017 08:30
  
  Kathryn Austin, HR and marketing director, Pizza Hut RestaurantsToday it is not uncommon to see marketers taking on a dual portfolio, balancing the demands of their marketing function with a responsibility for HR or even a CEO role. The creation of these dual positions is far from a compromise. Rather, it is a strategic decision to connect different aspects of the business or define company culture.
  Kathryn Austin, HR and marketing director at Pizza Hut Restaurants, describes the creation
  
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• Vietnamese FMCG brands squeezed out

  28-03-2017 02:00
  
  HANOI: Retail ownership is becoming an issue in Vietnam, where the growing domination of "foreign-invested" chains is said to be squeezing out local manufacturers.According to Le Thi Thanh Lam, deputy general director of Saigon Food, many...
  
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• Newsbrands' context drives profit for advertisers

  28-03-2017 02:00
  
  LONDON:Newsbrands are delivering long-term effects for advertisers which are important to brand success such as profit and penetration, according to marketing effectiveness expert Peter Field.Field analysed winners from the past three IPA...
  
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• Heineken taps neuro for ad testing insight

  28-03-2017 02:00
  
  GLOBAL: The use of neuroscience techniques alongside a traditional qualitative approach to ad testing has helped Heineken, the brewing giant, develop a new understanding of how consumers respond to its advertising.Writing exclusively for Warc,...
  
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• Global internet adspend to pass TV

  28-03-2017 02:00
  
  GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.The media agency's latest Advertising Expenditure Forecasts predicts that...
  
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• DDB chief outlines need for speed

  28-03-2017 02:00
  
  NEW YORK: Speed is now the "currency of business" for brands and companies when it comes to marketing and other factors like production and distribution, Wendy Clark, CEO of DDB North America, has argued.Clark discussed this subject during a...
  
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• Aussie brands join YouTube boycott

  28-03-2017 02:00
  
  SYDNEY: Automotive brands Holden and Kia are the first companies in Australia to suspend programmatic advertising on Youtube after learning that their ads were appearing alongside questionable content.According to a report on Mumbrella, Holden
  
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