Sales & Marketing news

• Google and Facebook hiding behind customer privacy instead of sorting out ad fraud is a cop-out, says TUI

  15-03-2017 17:11
  
  TUI believes Google and Facebook need to stop hiding behind “customer privacy” policies and start taking ad fraud seriously – but warns marketers also need to take responsibility instead of “pointing the finger of blame” to others.
  A new report by fraud detection specialists Adloox suggests the global cost of advertising fraud may have previously been significantly under-reported.
  Previously believed to cost advertisers $7.2bn (£5.9bn) globally each year, Adlo
  
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• Asos on the shortfalls of Amazon and Netflix-style personalisation

  15-03-2017 17:08
  
  Even though Netflix and Amazon are held up by many as among the greats when it comes to digital personalisation, their reliance on studying the past behaviour of consumers also has its shortfalls.
  Speaking at the Market Research Society’s Impact conference today (15 March), Celina Burnett, head of marketing analytics at online fashion retailer Asos, claimed there’s just as much marketers can learn from what the two digital giants are getting wrong.
  She explained: “When I go on
  
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• Marketoonist on content marketing overload

  15-03-2017 14:12
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on content marketing overload appeared first on Marketing Week.
  
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• ‘Give marketers flexibility and you’ll see a productivity boost’

  15-03-2017 14:07
  
  Marketing leaders need to focus on flexibility and understanding the different needs of individual workers, not try to increase working hours, if they want happier workers and a boost to productivity.
  Productivity is a measure of how much value the economy gets from each hour of work. And in the UK it is lagging. It has barely grown since the financial crisis and is now 35% behind Germany and 30% behind the US. There are two ways to improve it; use better machinery or increase the speed and qual
  
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• Facebook is committed to being open and transparent, claims Nicola Mendelsohn

  15-03-2017 13:45
  
  Facebook’s EMEA boss Nicola Mendelsohn says the social network is “committed to being open and transparent” when it comes to measurement and metrics as it faces a growing backlash from the ad industry over measurement errors and the effectiveness of digital advertising.
  Speaking at the Market Research Society’s Impact conference yesterday (14 March), Mendelsohn used her speech to claim that “being open” is one of Facebook’s five core pillars and that it
  
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• Ted Baker uses Instagram for episodic storytelling in ‘Keeping up with the Bakers’ campaign

  15-03-2017 01:01
  
  Ted Baker is using Instagram Stories for a new episodic campaign, with the fashion brand calling it “perfect” for soap operas.
  The ‘Keeping up with the Bakers’ campaign focuses on a fictional family (pictured above) who move into Tailor’s Lane; a fictional suburb that is hiding several dark secrets. Much like Ted Baker’s previous spy-based Mission Impeccable ad, the new campaign’s main short film will be fully shoppable.
  However, this time around Ted Bak
  
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• Google tops search, Facebook leads display

  15-03-2017 01:00
  NEW YORK: Digital adspend in the US is expected to grow 15.9% this year to reach $83bn, with Google and Facebook continuing to dominate the market, according to the latest forecast from eMarketer.The New York research firm reported that Google and...
  
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• Facebook tackles surveillance concerns

  15-03-2017 01:00
  SAN FRANCISCO: Facebook has announced that it is updating its data protection policy to ban developers from using data taken from the social network for surveillance purposes.The initiative, which was announced
  
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• Electronic Arts gains from internal data

  15-03-2017 01:00
  ORLANDO, FL: Electronic Arts, the gaming specialist, has yielded various benefits from managing certain media-buying responsibilities in-house.Belinda Smith, Director/Global Media Activation at Electronic Arts, discussed this subject at the...
  
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• Brexit leaves UK consumers 'unfazed'

  15-03-2017 01:00
  LONDON: British consumers are more concerned about rising living costs than the consequences of Brexit, or the UK's departure from the European Union, according to a new report that finds this surprising since the two issues are interlinked.Based...
  
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• Aussie radio remains male dominated

  15-03-2017 01:00
  MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.Mumbrella assessed the...
  
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• APAC consumers demand data protection

  15-03-2017 01:00
  SINGAPORE: Even though the great majority (82%) of consumers in Asia Pacific are willing to share some of their personal data with brands, they adopt a strict line when it comes to how that data is used.For example, around four-in-five (78%) of...
  
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• 124 brands are world's most ethical

  15-03-2017 01:00
  GLOBAL: Colgate-Palmolive, Kellogg, L'Oréal, Microsoft and PepsiCo are just some of the leading brands to be judged as among the most ethical in the world, according to a new report that also includes several less-known names.Compiled by...
  
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