Sales & Marketing news

• Trump has made his FDA pick — here's what that could mean for the agency

  10-03-2017 23:21 via feedproxy.google.com
  
  Dr. Scott Gottlieb is Trump's nominee for commissioner of the Food and Drug Administration.
  A White House official confirmed the appointment to Reuters.
  Gottlieb is a resident fellow at the American Enterprise Institute and venture partner at New Enterprise Associates. He previously served as former deputy commissioner of the FDA during George W. Bush's presidency.
  Trump has said that he wants to deregulate the drug industry, which the FDA regulates, and has called the
  
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• This media mogul has wreaked havoc on Pandora’s stock price for months — and he’s not slowing down (P, LMCA)

  10-03-2017 22:30 via feedproxy.google.com
  
  Liberty Media CEO Greg Maffei seems to have a strange, love-hate relationship with Pandora.
  One day the media tycoon is professing his admiration for the streaming music company, stoking anticipation that he might acquire it.  
  The next day his company poo-poos Pandora's business model in public and sends its stock tumbling.
  The one constant is that, over the last few months, the comments of Maffei and Liberty Media have reliably sent Pandora stock into a tizzy. It almost see
  
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• Bitcoin crashes after the SEC rejects the Winklevoss twins' ETF

  10-03-2017 22:10 via feedproxy.google.com
  
  Bitcoin is crashing after the Securities and Exchange Commission rejected Tyler and Cameron Winklevoss' proposal for an exchange-traded fund. The cryptocurrency plunged more than 16% in the moments after the decision was released and is now down 14%, or $192, at $1,000 per bitcoin.
  "As discussed further below, the Commission is disapproving this proposed rule change because it does not find the proposal to be consistent with Section 6(b)(5) of the Exchange Act, which requires, among other things
  
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• STOCKS RISE AFTER THE JOBS REPORT: Here's what you need to know

  10-03-2017 22:00 via feedproxy.google.com
  
  US stocks rose following a stronger-than-forecast jobs report for February, but not enough to avoid the first weekly loss since mid-January.
  Here's the scoreboard:
  Dow: 20,902.98, +44.79, (0.21%)
  S&P 500: 2,372.60, +7.73, (0.33%)
  Nasdaq: 5,861.73, +22.92, (0.39%)
  WTI crude oil: $48.45, $-0.83, (-1.68%)
  The US economy added 235,000 nonfarm payrolls in February, including a surge in construction jobs that was likely enabled by warmer whether. The unemployment rate dipped to
  
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• 'No country would find 173 billion barrels of oil in the ground and just leave them': Justin Trudeau gets a standing ovation at an energy conference in Texas

  10-03-2017 21:38 via feedproxy.google.com
  
  Canadian Prime Minister Justin Trudeau received an unusually warm reception of his keynote address at an energy industry conference in Texas on Thursday evening.
  "No country would find 173 billion barrels of oil in the ground and just leave them there," Trudeau said in his address to oil and gas industry executives at Houston's CERAWeek conference, discussing Alberta's vast oil sands reserves.
  Trudeau's speech was met with a standing ovation from the more than 1,200 attendees — an unordin
  
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• SPICER: Trump doesn't think the jobs report is 'phony' or 'totally fiction' anymore

  10-03-2017 21:37 via feedproxy.google.com
  
  White House press secretary Sean Spicer passed along an answer from President Donald Trump on Friday about whether he still believed jobs reports were "phony" or "totally fiction."
  Trump was greeted with a jobs report Friday — the first full report released under his tenure — that showed the US economy gained 235,000 jobs for the month of February, beating expectations. Unemployment dipped from 4.8% to 4.7%, and the labor-force participation rate ticked up to 63%.
  Spicer was ask
  
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• TRUMP: 2017 was the year Obamacare was 'meant to explode, because Obama won't be here'

  10-03-2017 20:53 via feedproxy.google.com
  
  President Donald Trump indicated Friday he believed the Affordable Care Act, better known as Obamacare, was designed to fail when former President Barack Obama left office.
  In a meeting with House GOP leaders on Friday, the president cited as proof of the law's collapse increasing premiums and fewer insurer choices in the individual exchanges where people without employer-based on government insurance can find coverage.
  Trump went on to suggest this was the intent a
  
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• US oil rig count rises for 8th straight week, Baker Hughes says

  10-03-2017 19:01 via feedproxy.google.com
  
  The US oil rig count rose for an eighth straight period this week, according to Baker Hughes. 
  Eight oil rigs were activated, taking the total to 617 and to the highest level since September 25, 2015. The gas rig count increased by five to 151. One miscellaneous rig was taken offline, and so the combined count increased by 12 to 768.
  US drilling activity became the focus of markets again this week as oil prices plunged after data showed that inventory levels continued to rise. The Depa
  
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• A top Republican leader has suddenly changed his tune about the jobs report

  10-03-2017 18:56 via feedproxy.google.com
  
  Rep. Kevin Brady, the Republican lawmaker who leads the House Ways and Means Committee, typically puts out a statement every month in reaction to the release of the jobs report.
  For the past few years, those statements have suggested a trend of weak jobs growth, the result of poor tax and economic policy under the Obama administration.
  On Friday, however, that seemed to change.
  "This is a great report," Brady said in his statement on the report, the first released under President
  
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• Stocks are in a 'rare state' — here's what happens when they get as expensive as they are right now

  10-03-2017 18:45 via feedproxy.google.com
  
  US stocks are in record territory, yet they've shown no real signs of needing to taking a break.
  Last month, the Dow Jones Industrial Average, S&P 500, and the Nasdaq recorded "the longest triple winning streak in 25 years" despite a barrage of headlines suggesting stocks were going too far too fast. 
  A few months earlier, stocks got expensive enough to match valuations that only happened at the peak of previous bubbles.
  More recently, Jeff Saut of Raymond James showed corporate insider
  
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• The head of HR at a top Wall Street bank explains how to land a big promotion

  10-03-2017 18:12 via feedproxy.google.com
  
  Liz Lieberman knows what's required to stand out on Wall Street.
  Lieberman recently joined RBC Capital Markets in October 2016 as managing director and Head of US Human Resources. And before that she held top HR roles at a number of high-profile Wall Street firms including the Royal Bank of Scotland, Merril Lynch, and Lehman Brothers.
  RBC Capital Markets finished 2016 ranked 10 for investment banking fees in the US, according to Dealogic, increasing its market share. According to
  
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• One specific part of the Obamacare replacement bill has a bunch of doctors worried

  10-03-2017 18:05 via feedproxy.google.com
  The American Health Care Act proposed by House Republicans would slash a major public health fund, and it has doctors and public health experts worried.
  The Prevention and Public Health Fund was established under the Affordable Care Act, the healthcare law better known as Obamacare, to give a boost to the funding public health agencies have to try to keep people from getting sick.
  The fund supports the Centers for Disease Control and Prevention, among other groups.
  Today it makes up about 12% o
  
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• Trump's economic adviser says Trump had nothing to do with Friday's strong jobs report

  10-03-2017 17:18 via feedproxy.google.com
  The February jobs report that the Bureau of Labor Statistics released Friday was strong: 235,000 jobs were added — higher than the 200,000 expected by economists.
  It was the first official report of President Donald Trump's tenure, since the survey week for January's report was before Inauguration Day.
  According to Gary Cohn, the head of Trump's National Economic Council, there's no reason to credit Trump for the strong report.
  During an interview with CNBC, Cohn said the report was "right
  
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• How RB is ‘closing the orgasm gap’ with Durex

  10-03-2017 17:06
  
  As an FMCG brand owner with £10bn in revenues, Reckitt Benckiser (RB) always has a lot going on, and for its marketers 2017 will be no different. The household and personal care company has new campaigns in the works for brands such as Durex and Scholl, organisational shifts towards zero-based budgeting and new innovation methods, and challenges to overcome in the shape of pressure from retailers.
  UK marketing director Becky Verano-Luri gave Marketing Week a run-down of RB’s major a
  
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• Marketoonist on big data promises

  10-03-2017 16:09
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on big data promises appeared first on Marketing Week.
  
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• Coke, John Lewis & a Guinness World Record: 5 things that mattered this week

  10-03-2017 15:59
  
  Coca-Cola reveals its ‘point of view’ on diversity in new adCoca-Cola has  unveiled the latest ad for its ‘Taste the Feeling’ campaign, which includes “a wink” to the company’s stance on diversity and inclusion.
  The ad shows a brother and a sister race to win the affection of the family pool boy by being the first to offer him a cold Coca-Cola, with the ad aiming to reflect different sexual preferences. Unfortunately for the siblings, their Mum was
  
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• Sorrell takes shot at Google for ‘clearly not doing enough’ against ad fraud

  10-03-2017 15:42
  
  Sir Martin Sorrell has taken aim at Google and Facebook, urging them to step up and “take responsibility” when it comes to measurement errors and ad fraud, as he believes the digital players are “clearly not doing enough”.
  Speaking at an IPA event today (10 March) about the future of advertising alongside Google’s UK managing director Ronan Harris and Channel 4’s CEO David Abraham, the WPP CEO said he disagreed with Google’s claims that it had managed t
  
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• Sorrell takes aim at Google for ‘clearly not doing enough’ about ad fraud

  10-03-2017 15:42
  
  Sir Martin Sorrell has taken aim at Google and Facebook, urging them to step up and “take responsibility” when it comes to measurement errors and ad fraud, as he believes the digital players are “clearly not doing enough”.
  Speaking at an IPA event today (10 March) about the future of advertising alongside Google’s UK managing director Ronan Harris and Channel 4’s CEO David Abraham, the WPP CEO said he disagreed with Google’s claims that it had managed t
  
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• Eurostar’s new marketing boss wants to bring emotion to the ‘functional brand’

  10-03-2017 15:02
  
  Eurostar is synonymous with a certain type of travel – train journeys from London to Paris whether for business or pleasure.
  Yet Guillemette Jacob, the new UK marketing boss at Eurostar, is keen to show that the brand is much more than that. Speaking to Marketing Week, she says Eurostar is in a “very key moment in its history” after recent investments in its customer experience, including a £1bn revamp of its fleet and new lounge in Paris.
  “We want to make the most
  
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• Eurostar’s new marketing boss on bringing emotion to a functional brand

  10-03-2017 15:02
  
  Eurostar is synonymous with a certain type of travel – train journeys from London to Paris whether for business or pleasure.
  Yet Guillemette Jacob, the new UK marketing boss at Eurostar, is keen to show that the brand is much more than that. Speaking to Marketing Week, she says Eurostar is in a “very key moment in its history” after recent investments in its customer experience, including a £1bn revamp of its fleet and new lounge in Paris.
  “We want to make the most
  
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• Santander’s CMO believes advertisers must get ‘actively involved’ in digital issues

  10-03-2017 14:16
  
  Digital advertising has given marketers more opportunities to reach and target the right consumers with brand communications and content, but with it comes challenges around brand safety, ad fraud and transparency.
  Speaking on a panel about the ‘digital gold rush’ at ISBA’s annual conference, Keith Moor, chief marketing officer at Santander, said the fact the industry is still talking about these issues is a problem in itself and that advertisers need to “get active
  
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• Santander: Advertisers must ‘get actively involved’ in digital issues

  10-03-2017 14:16
  
  Digital advertising has given marketers more opportunities to reach and target the right consumers with brand communications and content, but with it comes challenges around brand safety, ad fraud and transparency.
  Speaking on a panel about the ‘digital gold rush’ at ISBA’s annual conference, Keith Moor, chief marketing officer at Santander, said the fact the industry is still talking about these issues is a problem in itself and that advertisers need to “get active
  
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• The Marketing Academy on the 10 superpowers every leader needs

  10-03-2017 14:06
  
  The Marketing Academy’s annual Inspire Live event is taking place on 6 April and this year will look at the 10 superpowers every leader needs, from resilience to creativity, curiosity to trust.
  Back for its fourth year, the event will feature some of the leading names in marketing including Mark Brayton, director of customer engagement at Barclays, Geoff McDonald, a purpose consultant and former global VP at Unilever and 101’s founding partner Phil Rumbol.
  Marketing Week is a founde
  
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• The Marketing Academy Inspire event to focus on the 10 superpowers every leader needs

  10-03-2017 14:06
  
  The Marketing Academy’s annual Inspire Live event is taking place on 6 April and this year will look at the 10 superpowers every leader needs, from resilience to creativity, curiosity to trust.
  Back for its fourth year, the event will feature some of the leading names in marketing including Mark Brayton, director of customer engagement at Barclays, Geoff McDonald, a purpose consultant and former global VP at Unilever and 101’s founding partner Phil Rumbol.
  Marketing Week is a founde
  
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• Why Starbucks thinks ‘being everywhere’ works against the brand

  10-03-2017 12:47
  
  Starbucks has claimed its global dominance poses a challenge because it causes consumers to not associate the brand with quality coffee, which is why it is increasing its focus on Starbucks Reserve shops.
  Speaking at the UBS Global Consumer and Retail Conference yesterday (9 March), the company’s CFO Scott Maw says independent coffee shops are threatening to steal customers away by doing “what Starbucks has been so good at for so long”.
  “It’s that third place envir
  
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• Starbucks: ‘Being everywhere’ works against the brand

  10-03-2017 12:47
  
  Starbucks has claimed its global dominance poses a challenge because it causes consumers to not associate the brand with quality coffee, which is why it is increasing its focus on Starbucks Reserve shops.
  Speaking at the UBS Global Consumer and Retail Conference yesterday (9 March), the company’s CFO Scott Maw says independent coffee shops are threatening to steal customers away by doing “what Starbucks has been so good at for so long”.
  “It’s that third place envir
  
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• Mars on why diversity needs to be ‘flipped on its head’

  10-03-2017 12:09
  
  Mars’ vice-president of marketing Michele Oliver has urged brands to think differently about diversity by not seeing it as an afterthought, given its Maltesers brand grew 8% as a result of diversity-focused campaigns.
  Over the past year the chocolate brand has released multiple ads with diversity at their core. It won Channel 4’s ‘Superhumans Wanted’ competition in April, which saw it launch three ads featuring disabled people arou
  
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• Diageo: Brands creating record labels can offer artists more freedom

  10-03-2017 10:39
  
  With the likes of Red Bull and VICE now having their own record labels, it’s clear the line between brands and the music world is blurring.
  Speaking this week on a panel at Marketing Week Live exploring how brands can tap into the creative DNA of music, Diageo’s Leila Fataar suggested this trend will only continue.
  Fataar, who is responsible for Diageo’s Guinness brand partnering with rave event organiser Boiler Room to broadcast the Notting Hill Carnival, explained: “Th
  
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• Diageo: Brands can offer artists more freedom than record labels

  10-03-2017 10:39
  
  With the likes of Red Bull and VICE now having their own record labels, it’s clear the line between brands and the music world is blurring.
  Speaking this week on a panel at Marketing Week Live exploring how brands can tap into the creative DNA of music, Diageo’s Leila Fataar suggested this trend will only continue.
  Fataar, who is responsible for Diageo’s Guinness brand partnering with rave event organiser Boiler Room to broadcast the Notting Hill Carnival, explained: “Th
  
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• Diageo and Snow Patrol on whether brands should create record labels

  10-03-2017 10:39
  
  With the likes of Red Bull and VICE now having their own record labels, it’s clear the line between brands and the music world is blurring.
  Speaking this week on a Marketing Week Live panel exploring how brands can tap into the creative DNA of music, Diageo’s Fataar suggested this trend will only continue.
  Fataar, who is responsible for Diageo’s Guinness brand partnering with Boiler Room to broadcast the Notting Hill Carnival, explained: “There is an interest among artis
  
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• Camelot’s Andy Duncan on taking risks and making the move from marketer to CEO

  10-03-2017 08:00
  
  Throughout his 33-year career in marketing Andy Duncan has never been afraid to take risks, such as when he turned down a global role at Unilever to become director of marketing at the BBC because he didn’t want to spend the rest of his life wondering what might be.
  “A good friend said to me, would you rather wake up in six months having gone to the BBC and think, ‘I’ve made a mistake’, or wake up in six months time, still at Unilever regretting not having giv
  
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• TV accounts for 94% of UK video ads

  10-03-2017 01:00
  LONDON: TV accounted for 93.8% of video ads that were viewed in the UK in 2016, or the equivalent of 18 minutes and 53 seconds a day, the latest industry figures have revealed.According to Thinkbox, the marketing body for commercial TV in the UK,...
  
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• St Patrick's Day to bring in $5.3bn

  10-03-2017 01:00
  WASHINGTON DC: American consumers who plan to celebrate St Patrick's Day on 17th March are expected to spend a record $5.3bn this year, according to a new industry report.The Nation Retail Federation (NRF), the world's largest retail trade...
  
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• Seven steps to building a luxury brand

  10-03-2017 01:00
  NEW YORK: Quality, exclusivity and craftsmanship are some of the characteristics traditionally associated with luxury brands, but to compete in today's market, brands must tap into the modern consumer mindset, according to a leading marketing...
  
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• Samsung aims to be a local brand in India

  10-03-2017 01:00
  MUMBAI: Samsung, one of India's most popular electronic brands, is making its marketing more "local" as the company seeks to fight off a flood of competitors from China in the market.The South Korean tech firm, which has been in India for 21...
  
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• Discovery seeks 'elegant' VR ads

  10-03-2017 01:00
  LAS VEGAS: Brands have an opportunity to make sure the nascent ad market for virtual reality avoids the profound issues facing other forms of digital marketing, a leading executive at Discovery Communication has argued.Rebecca Howard, SVP/Emerging...
  
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• Call for digital ads to face news probe

  10-03-2017 01:00
  LONDON: The British government should set up an urgent investigation into Google, Facebook and the digital advertising supply chain to combat the spread of fake news, a leading media trade body has urged.The News Media Association (NMA), which...
  
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• Alibaba takes third of digital adspend

  10-03-2017 01:00
  SHANGHAI: Alibaba, the Chinese e-commerce giant, is expected to attract almost one-third (31.9%) of all digital advertising expenditure in China this year, according to the latest estimates from eMarketer.The New York-based research firm said that...
  
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