Sales & Marketing news

• International bulletin: Yves Saint Laurent accused of misogyny, Ford lauds India progress

  09-03-2017 18:30
  
  Yves Saint Laurent ad is branded ‘misogynistic’A new campaign from Yves Saint Laurent has come under fire for promoting what critics have branded “porno chic” models.
  The campaign, which was supposed to build momentum ahead of Paris Fashion Week, featured a thin model in fishnet tights opening her legs for the camera. While another image from the campaign features a model in a leotard and roller skate stilettos bending over a stool.
  French advertising watchdog Autori
  
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• Consumers now think ‘less of advertisers than bankers’

  09-03-2017 17:30
  
  The effectiveness of digital advertising is increasingly being called into question as marketers’ concerns over transparency, measurement, ad fraud and viewability compound.
  The debate ramped up when Marc Pritchard, chief brand officer at the world’s largest advertiser Procter & Gamble, made a speech earlier this year on the subject, heralding a new era in digital advertising.
  In February, an investigation by The Times resulted in a headline stating “big brands fund t
  
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• Silos and bureaucracy are ‘holding back’ customer experience, study finds

  09-03-2017 17:03
  
  M&S has made incremental changes to improve customer experience in its food businessOrganisational structures continue to hinder marketers’ ability to improve the customer experience, according to research unveiled at Marketing Week Live.
  The study by Brand Learning finds most companies still fail to collaborate across business functions when implementing customer-facing strategies. Indeed, less than one in four IT functions are involved in customer experience strategy and pl
  
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• Innocent: Brands have to be ruthless when recruiting to retain challenger status

  09-03-2017 15:40
  
  A challenger brand stops being a challenger when it recruits the wrong people, according to Innocent CEO Douglas Lamont, who advises brands to be ruthless about finding people who truly embody the company culture.
  Speaking yesterday at Marketing Week Live (8 March), Lamont said having a challenger mindset helps Innocent recruit the right people and keep that culture alive.
  “Being a challenger is about the type of people you recruit and their hunger to challenge the status quo.
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• BT’s CMO says brands have ‘forgotten how to connect’ with customers

  09-03-2017 14:33
  
  BT’s chief brand marketing officer Zaid Al-Qassab believes marketing is having an “existential crisis” and the industry will end up “poorer” if it does not respond.
  Speaking to Marketing Week at ISBA’s annual conference in London yesterday (8 March), he said the challenge is the “struggle as a profession to move from the traditional world to the digital world”, which is creating a huge gap between the skillsets of marketers that sit in t
  
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• John Lewis says brand won’t suffer ‘malaise’ after bonus pay hits 63-year low

  09-03-2017 13:21
  
  Photo: Yui MokDespite pre-tax profits rising 21.2% to £370.4m in 2016, the John Lewis Partnership has cut bonus pay for its 86,700 staff for the fourth year running.
  Employees will receive a bonus that constitutes to just 6% of its annual profits for 2016. This means staff will share a bonus pot of £89.4 million – down from the 10% (£145m) rate last year.
  The justification for the cut is that the John Lewis board is preparing for a “volatile” 2017, where both
  
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• Google spent $30 billion on its cloud and is making some undeniable progress (GOOG, GOOGL)

  09-03-2017 01:27 via feedproxy.google.com
  
  If there's one question that the top brass at Google are sick of being asked it's this: How are you going to catch up in the cloud market to Amazon and Microsoft?
  Google's answer is pretty straightforward: the old-fashioned way. It plans to build out its tech, making it reliable, affordable, with just enough differentiation to attract customers.
  And when it lands those big customers, it will show them off as references. If Google builds it, they will come.
  That's what Day 1 of Goo
  
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• Brands should be aware of social platform ‘quirks’ when working with influencers

  09-03-2017 01:01
  
  Brands should be aware of the “quirks” of social media platforms and tailor the content accordingly when working with influencers, new advice from the Committee of Advertising Practice (CAP) says.
  The guidelines on affiliate marketing, published today (9 March), look to help social influencers and brands stick to the rules by making clear to their followers when the content they are viewing is an ad. This will give consumers the choice on whether or not to engage.
  Affiliate marketin
  
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• PepsiCo India focuses on nutrition

  09-03-2017 01:00
  NEW DELHI: PepsiCo India, the food and beverage group that currently lags behind US rival Kellogg in the Indian breakfast market, is focusing on healthy food tailored to local tastes to increase its share.Idli, dosa, upma and khichdi are all...
  
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• Guerrilla tactics used in gender campaign

  09-03-2017 01:00
  NEW YORK: The iconic charging bull statue in New York's financial district now faces a new statue of a "fearless girl", which was placed opposite it on the eve of International Women's Day to highlight gender inequality on corporate boards.McCann...
  
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• Google's AMP platform expands in Asia

  09-03-2017 01:00
  SINGAPORE/NEW YORK: Google's Accelerated Mobile Pages (AMP) will be extended to a new audience of more than one billion people in Asia Pacific after the tech giant announced partnerships with a series of major regional internet companies.Baidu and...
  
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• ESPN's cross-platform insights

  09-03-2017 01:00
  FORT LAUDERDALE, FL: ESPN, the sports network, believes cross-platform advertising can boost metrics, such as recall, purchase intent and brand equity – a finding based in part on analysis conducted during events like the FIFA World Cup and...
  
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• Disney is most valuable media brand

  09-03-2017 01:00
  LONDON: Walt Disney has been named the most valuable media brand in the world after the US entertainment group achieved success with its Star Wars franchise as well as its parks and resorts division.That is according to the latest global rankings...
  
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• Creative campaigns achieve recognition

  09-03-2017 01:00
  LONDON: Some 15 campaigns from last year have been recognised for their creativity and effectiveness in the latest industry study from the Gunn Report.But its
  
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• Amazon Prime now includes Mexico

  09-03-2017 01:00
  SEATTLE/MEXICO CITY: Amazon began operations in Mexico two years ago, but now online consumers in parts of the country can access free shipping as well as streamed video after the e-commerce giant announced the launch of Amazon Prime.It is the...
  
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• Mark Cuban fires his opening salvo at attempting to fix Obamacare

  09-03-2017 00:25 via feedproxy.google.com
  
  Billionaire businessman Mark Cuban pitched his own plan to fix the Affordable Care Act on Wednesday, amid the House Republican effort to unravel the law.
  He detailed the idea on his blog, Blog Maverick. It amounted to single payer coverage for chronic physical and mental illnesses and life-threatening injuries, and standard insurance for all other healthcare. 
  The owner of the Dallas Mavericks and star of ABC's "Shark Tank" encouraged readers to "shoot holes" in the plan.
  Cuban wr
  
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• The White House doesn't want the GOP Obamacare replacement branded 'Trumpcare'

  09-03-2017 00:18 via feedproxy.google.com
  
  President Donald Trump's administration, its media boosters, and its critics are playing a game of nickname hot potato with the Republican bill to repeal and replace Obamacare.
  Much like Republicans shifted the conversation to dub Democrats' healthcare overhaul "Obamacare," opponents of the American Health Care Act are trying to pin the bill on a single politician.
  The only difference with the AHCA is that there are now two alternatives being thrown out: "Trumpcare" and
  
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