Sales & Marketing news

• What it's like to be a woman in the hedge fund business

  08-03-2017 22:15 via feedproxy.google.com
  
  Women have a long way to go on Wall Street, and nowhere is this more true than in the hedge fund industry, where only 15% of CEOs are women. 
  While women often hold marketing and compliance roles, they are rare in investing positions, which usually pay the most.
  There are a lot of reasons for the gap, among them biases, cliquey hiring, and weaker professional networks.
  Last year, I spoke with female investors about what it is like working in the industry. We're republishing their stories&n
  
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• Bitcoin dives after China's 3 biggest exchanges say they'll keep blocking withdrawals

  08-03-2017 22:04 via feedproxy.google.com
  
  Bitcoin trades down 5.3%, or $65, at $1161 a coin as selling takes hold for a second day. Wednesday's weakness comes after China's three largest bitcoin exchanges (OkCoin, Huobi, and BTCC) all issued statements saying they will continue to block withdrawals until granted approval to let them resume by regulators, according to Cryptocoins News. 
  The cryptocurrency plunged more than $100 in a matter of minutes on Tuesday about two hours after a Bloomberg headline cited a People's Ba
  
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• STOCKS AND OIL FALL: Here's what you need to know (CAT, SNAP, URBN)

  08-03-2017 22:00 via feedproxy.google.com
  
  Stocks fell on Wednesday for a third straight day as the post-election rally continued to take a breather.
  Here's the scoreboard:
  Dow: 20,855.73, -69.03, (-0.33%)
  S&P 500: 2,362.98, -5.41, (-0.23%)
  Nasdaq: 5,837.55, +3.62, (0.06%)
  WTI crude oil: $50.28, -$2.86, (-5.38%)
  Crude oil plunged to the lows of the year. West Texas Intermediate crude futures fell after the latest inventory data from the Department of Energy showed supplies rose last week by 8.21 million barrels to
  
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• The shopping mall apocalypse is creating a $48 billion disaster on Wall Street

  08-03-2017 21:40 via feedproxy.google.com
  
  It's a tough time to be in the shopping mall business. 
  Black Friday sales last year provided the latest proof of changing dynamics in the retail sector as consumers continued to move their shopping online. Online sales grew to $3.34 billion, up 22% compared to the previous year's figures, while sales at brick-and-mortar stores fell 5%.
  The downturn in physical shopping has had ripple effects affecting malls. According to one analyst, more than half of America'
  
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• Robots might be saving the world from a demographic disaster

  08-03-2017 20:57 via feedproxy.google.com
  
  An aging population and its negative implications for the global economy has been a worry among economists for some time now.
  A shrinking working-age population, coupled with longer life spans and retirements, means there will be fewer working people around to carry the burden of supporting a larger non-working population.
  The world population above 65 years old will soon be larger than the population under five years old, according to the US Census Bureau.
  All
  
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• The GOP Obamacare replacement still has to pass a huge test — and it already looks like it might be a disaster

  08-03-2017 20:29 via feedproxy.google.com
  
  A huge test awaits the American Health Care Act — the House GOP leadership's Obamacare replacement — and early indications point toward a failing grade.
  The Congressional Budget Office, the nonpartisan legislative office, has yet to score the AHCA, which was released Monday, and the political fate of the bill could depend on the CBO's decision.
  The CBO score is the legislative equivalent of an environmental-impact report required before a skyscraper is built. The CBO score looks at t
  
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• Morgan Stanley thinks Tesla will ramp Model 3 production much slower than expected (TSLA)

  08-03-2017 20:15 via feedproxy.google.com
  
  Tesla CEO Elon Musk has set the ambitious target of delivering 500,000 vehicles annually by 2018. In 2016, the company delivered less than 80,000.
  The Model 3, a $35,000 mass-market car, could change all that when it arrives in late 2017. Musk thinks that Tesla could ramp up production rapidly and meet that 500,000-per-year objective.
  Morgan Stanley's lead auto analyst, Adam Jonas, disagrees. Jonas published a research note on Wednesday in which he reiterated his "overweight" (or "buy") rat
  
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• For one glorious moment, business TV perfectly captured what's going on in markets right now

  08-03-2017 20:08 via feedproxy.google.com
  
  There was one glorious moment on Wednesday, when simultaneous interviews on Bloomberg TV and CNBC perfectly captured the market we're in right now. On CNBC, billionaire fund manager David Tepper was telling a spellbound Joe Kernen that "animal spirits" had been awoken, and that the promise of deregulation alone had the power to send the economy into bliss-mode.
  "Japan's doing well, China's doing well, we're doing well," he said. Tepper, the founder of Appaloosa Management, is even long
  
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• Crude oil is plunging as US inventories swell to a record

  08-03-2017 19:55 via feedproxy.google.com
  
  West Texas Intermediate crude oil trades down 5.2% at $50.36 per barrel as of 2:21 p.m. ET after the latest inventory data from the Department of Energy showed supplies rose by 8.21 million barrels to 528.4 million barrels. That's the highest since record keeping began in 1982, according to Bloomberg. Wednesday's selling has WTI on track to close at its lowest level since the end of November. 
  WTI has had trouble breaking out above the $55 level despite reports that OPEC compliance wit
  
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• MORGAN STANLEY: Every woman needs to know these 8 pieces of financial advice

  08-03-2017 19:52 via feedproxy.google.com
  
  If you are a young woman finishing up high school, in college or entering the workforce, consider this financial advice from senior Morgan Stanley women in Wealth Management.Basic financial advice is hardly gender-specific—everyone needs to know how to budget, save and invest. Even so, social changes over the last 25 years have added to women’s choices, and with those choices there are new financial needs to consider.
  More women are graduating from college and have the potential to l
  
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• Travis Kalanick needs to hire Sheryl Sandberg to save Uber (FB)

  08-03-2017 19:35 via feedproxy.google.com
  
  Uber CEO Travis Kalanick is going to try to correct his increasingly erratic management style and rescue the nearly $70 billion value of his company by hiring a COO, Business Insider's Biz Carson reported Wednesday.
  Carson says that Uber's precedent for this move is Facebook bringing in Sheryl Sandberg, a Google veteran, to be the adult in the room and get Facebook CEO Mark Zuckerberg in shape for a billion-dollar initial public offering in 2012.
  Since then, bringing in a professional COO to get
  
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• What doctors think of the Obamacare replacement plan

  08-03-2017 18:28 via feedproxy.google.com
  
  Reactions have streamed in since House Republicans on Monday introduced their bill designed to replace Obamacare.
  Titled the American Health Care Act, the bill aims to repeal and replace the Affordable Care Act, overhauling the healthcare system.
  The bill tries to preserve some of the well-regarded aspects of the ACA, such as allowing people with preexisting conditions to keep their coverage — so long as they don't have a lapse in insurance.
  At the same time, some estimates say millions of
  
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• Conservatives are bashing the GOP's healthcare bill and calling it 'Obamacare lite' — here are their 3 biggest gripes

  08-03-2017 18:28 via feedproxy.google.com
  
  Conservative Republicans, groups, and media outlets are not happy with the House GOP leadership's plan to repeal and replace Obamacare.
  The right-leaning entities have dubbed the new plan — officially named the American Health Care Act — "Obamacare-lite" because it preserves what they consider to be objectionable parts of the Affordable Care Act.
  Sen. Rand Paul tweeted his displeasure with the law on Tuesday for not going far enough in repeal.
  "House lea
  
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• An activist investor just slammed Buffalo Wild Wings for the 2nd time in 2 weeks — here's the full presentation (BWLD)

  08-03-2017 18:06 via feedproxy.google.com
  
  For the second time in two weeks, Buffalo Wild Wings has been publicly slammed by the activist investor Marcato Capital Management.
  On Wednesday, Marcato, which has a 5.2% stake in Buffalo Wild Wings, sent a presentation to the restaurant's shareholders claiming that Buffalo Wild Wings' management was not putting "their money where their mouth is" by not owning enough company stock.
  "Since its IPO in 2003, Buffalo Wild Wings' Board and Management team have sold the vast majority of all stock eve
  
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• Lego: Marketing is about more than creativity

  08-03-2017 18:01
  
  In order to progress in their careers, marketers must embrace their creative side but also “truly embrace” data as they are expected to demonstrate ‘unicorn’ qualities.
  Speaking on at Marketing Week Live today (8 March), Luis Navarrete Gomez, head of global search marketing at Lego Group, Julia Porter, board director at Origin Housing and Liz Curry, business planning and process manager at Comic Relief, agreed that marketers need to focus more on data and the technical s
  
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• Goldman Sachs tech bankers say we're at dot-com-level dealmaking — and here's where it's coming from

  08-03-2017 17:34 via feedproxy.google.com
  
  Goldman Sachs tech bankers are having a record year for dealmaking, and they don't expect it to stop anytime soon.
  "When we look ahead, it feels like, barring some piece of macro volatility, it's going to continue to be a constructive environment for tech M&A," Sam Britton, head of technology, media, and telecom mergers and acquisitions, recently told Business Insider.
  "It really feels like to me it's an extension of what we were seeing last year, just busier and more pronounced," Britton sa
  
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• BBC: In a post-Brexit world Britain needs us more than ever

  08-03-2017 17:11
  
  The BBC believes it can unite a divided and diverse post-Brexit Britain by dialling up its creativity, personalisation and global ambition.
  Speaking at the Media & Telecoms 2017 conference in London last week (2 March), BBC deputy director general Anne Bulford underlined what she sees as the BBC’s crucial role in helping the UK forge a new global identity in an uncertain world.
  “In a fragmented UK it is the BBC’s role to represent the whole of the country and to reflect al
  
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• Thomas Cook on why apprenticeships are key to hiring digital marketers

  08-03-2017 16:46
  
  Hiring in the digital age is no easy thing according to Jamie Queen, marketing director at Thomas Cook, who says the company had to resort to offering marketing apprenticeships in September 2015 to keep up with the demands of a digital age.
  “Recruiting great marketing people out of university and into graduate schemes was proving challenging to us. There aren’t many digital marketing specific degrees,” Queens tells Marketing Week.
  “Regardless of who we brought in, t
  
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• Thomas Cook on apprenticeships and why they are key to hiring digital marketers

  08-03-2017 16:46
  
  Hiring in the digital age is no easy thing according to Jamie Queen, marketing director at Thomas Cook, who says the company had to resort to offering marketing apprenticeships in September 2015 to keep up with the demands of a digital age.
  “Recruiting great marketing people out of university and into graduate schemes was proving challenging to us. There aren’t many digital marketing specific degrees,” Queens tells Marketing Week.
  “Regardless of who we brought in, t
  
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• Budget 2017: 5 things marketers should take away

  08-03-2017 15:33
  
  The economy is growing faster than predicted
  The independent Office for Budget Responsibility (OBR) has raised its economic growth expectations for this year. It now forecasts that the UK economy will grow by 2% this year, up from the 1.4% increase previously predicted.
  In 2018, growth will slow slightly to 1.6%, before rising again to 1.7% in 2019 and back at 2% in 2021. However those figures for 2019 and 2020 are downgrades from previous forecasts as the ONS casts doubt over growth after the
  
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• Lloyds urges advertisers to challenge image banks on diversity

  08-03-2017 15:09
  
  Advertisers’ inability to find stock shots which display a range of diverse people is affecting their capacity to reflect modern Britain in their creative work.
  Speaking at Marketing Week Live today (8 March), Lloyds Banking Group director of marketing innovation and communication, Ros King, linked the inability to find imagery which authentically represents diversity in the UK with a general lack of inclusivity in advertising.“We, like most large-scale advertisers, use a number of
  
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• Marketers urged to embrace diversity on International Women’s Day

  08-03-2017 14:49
  
  In light of International Women’s Day, brands are being urged to embrace diversity when it comes to their advertising and senior members of staff.
  Outdoor campaign posters released today (8 March) by the Diversity in Marketing and Advertising Summit show the shocking statistics around women working in marketing and advertising.
  Only 11% of the world’s creative directors are women, with women in marketing director roles paid 17% less than men.
  Meanwhile, just 2% of ads portray women
  
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• Direct Line and Trinity Mirror on why ‘neurodiversity’ is crucial

  08-03-2017 13:34
  
  Direct Line’s marketing director Mark Evans has warned that marketing is becoming too much to do with the left part of marketers’ brains, which prioritises logic and skills such as mathematics.
  Speaking on a panel at Marketing Week Live today (8 March), Evans said that while it is great more top-tier brands are prioritising diversity internally, there needs to be the same focus on neurodiversity and ensuring there’s a balance between creatives and number crunchers.
  He explaine
  
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• Direct Line and Trinity Mirror on ‘neurodiversity’ and why it is crucial

  08-03-2017 13:34
  
  Direct Line’s marketing director Mark Evans has warned that marketing is becoming too much to do with the left part of marketers’ brains, which prioritises logic and skills such as mathematics.
  Speaking on a panel at Marketing Week Live today (8 March), Evans said that while it is great more top-tier brands are prioritising diversity internally, there needs to be the same focus on neurodiversity and ensuring there’s a balance between creatives and number crunchers.
  He explaine
  
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• International Women’s Day: 6 of the best campaigns empowering women

  08-03-2017 08:00
  
  P&G launches corporate #WeSeeEqual campaign to fight gender bias
  In honour of International Women’s Day, Procter & Gamble (P&G) has launched a new corporate #WeSeeEqual campaign aimed at uncovering gender bias.
  The campaign is running on YouTube, Facebook and Instagram and features a video showing men, women, boys and girls defying gender stereotypes, using clips from a number of its brands including Always and Secret. P&G brands including Pantene, Ariel and Fairy have all
  
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• John Lewis ‘disappointed’ as ‘Never Knowingly Undersold’ promo banned

  08-03-2017 01:01
  
  John Lewis has said it is disappointed after the Advertising Standards Authority (ASA) banned one of its ads over what the ad regulator deemed to be an “unfair” promotion in which John Lewis had caused unnecessary disappointment by withhold the availability of stock.
  The promotion, for an Apple Watch, was seen in November 2016 and advertised the device for £249. This coincided with a prominent announcement on John Lewis’s homepage promoting its Black Friday Event, which r
  
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• Jaguar Land Rover advertorial banned for encouraging unsafe driving

  08-03-2017 01:01
  
  Jaguar Land Rover is in hot water with the ASA for publishing an advertorial inside The Guardian that promoted unsafe driving.
  The advertorial, which was published last September and had the headline ‘Drive time is no longer downtime’, promoted the Wi-Fi, smartphone apps and voice-controlled info-taintment features within the car giant’s new models.
  The article featured lines such as “the combination of smart technology built into the car, and vehicle optimised smartphon
  
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• How the portrayal of women in media has changed

  08-03-2017 01:01
  
  Today (8 March) marks International Women’s Day, giving people a chance to celebrate the social, economic, cultural and political achievements of women.
  Marketing Week is taking this opportunity to look at two different advertising mediums and explore how the portrayal of women has evolved over the years.
  We speak to the CEOs of TV ad body Thinkbox and consumer magazine trade body Magnetic to take stock of their progress, where brands are still going wrong and what needs to happen next.
  Li
  
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• Warc Awards: Brand Purpose judges named

  08-03-2017 01:00
  LONDON:Senior figures from Diageo and Havas Media Group are among the judges being announced today for the Best Use of Brand Purpose category in the Warc Awards.These are a global search for next-generation marketing effectiveness that will...
  
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• Verizon boosted by content plays

  08-03-2017 01:00
  HOLLYWOOD, FL: Verizon believes a growing suite of content assets can help it become an increasingly meaningful player in a digital advertising ecosystem now largely dominated by Facebook and Google.Marni Walden, Verizon's EVP/President of Product...
  
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• Social influencers lift hospitality brands

  08-03-2017 01:00
  SYDNEY: Social media influencers can boost audience reach for Australian hospitality brands by up to ten times, new research has revealed.Data from Hootsuite, a social media monitoring company, have revealed the power of influencers in Australia,...
  
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• PR agencies develop 'Trump strategies'

  08-03-2017 01:00
  NEW YORK: President Trump's propensity for tweeting about anything from developments in reality TV to criticisms of specific companies and brands is leading to a surge in a new business area for PR agencies."This is the first situation like this...
  
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• Mass reach is an 'obsession'

  08-03-2017 01:00
  LONDON: Marketers are guilty of fixating on the reach and low price offered bydigital channels and need to be more demanding of the metrics on offer, a News UK executive has argued.
  
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• Chinese phone brands target cricket

  08-03-2017 01:00
  NEW DELHI: Not only are Chinese phone brands squeezing out Indian ones in the marketplace, they are also grabbing a major chunk of the high-profile marketing opportunities in Indian sport.In the latest development, Oppo has replaced broadcaster...
  
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• Brands pull YouTube ads in Vietnam

  08-03-2017 01:00
  HANOI: Following intervention by Vietnamese authorities, several major brands have withdrawn their advertising from YouTube amid concerns they could be fined for ads appearing against content that contravenes Vietnamese law.The Bureau of...
  
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• Attribution takes centre stage

  08-03-2017 01:00
  SAN FRANCISCO: Attribution is emerging as a major issue for marketers in 2017, according to new research which highlights the importance attributed to this issue by marketers and their intent to change current models.The 
  
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