Sales & Marketing news

• Publicis CEO on the power of giving brand ownership to customers

  07-03-2017 16:17
  
  Maurice Lévy speaking at today’s Viva Technology event.Publicis CEO Maurice Lévy says with or without Brexit, entrepreneurs will find their own way and that the success of a brand is down to ownership and the consumer being able to take charge.
  Speaking at a Publicis Groupe press conference on its upcoming Viva Technology event in Paris, Lévy today (7 March) highlighted the importance of startups dreaming big and not being afraid of losing ownership to consumers.For th
  
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• Brands shouldn’t ignore 4G opportunities in the rush to get on the 5G bandwagon

  07-03-2017 15:27
  
  Brands are quick to get excited about the possibilities that connected cars and homes, virtual reality, artificial intelligence and drones can offer, but all of this technology requires network capability. It is important, therefore, that brands think more about the business case for investing in any new technology and the capabilities required to avoid being blinded by the hype.
  One area to watch is the rush to 5G, which dominated the headlines at Mobile World Con
  
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• Marketers lack professional role models to inspire their careers

  07-03-2017 15:11
  
  Marketers lack professional role models to inspire them in their career, according to a new report.
  Axonn Media’s Gender in Marketing study, which polled almost 300 marketers, reveals that just three in 10 marketers (31%) have a professional role model.
  This is up slightly from 2015, when fewer than a quarter of marketers said they had professional role models.
  Female marketers are now more likely to have a role model, up from 24% in 2015 to 35% today – while only 24% of men have a
  
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• Marketers face a lack of role models

  07-03-2017 15:11
  
  Marketers lack professional role models to inspire them in their career, according to a new report.
  Axonn Media’s Gender in Marketing study, which polled almost 300 marketers, reveals that just three in 10 marketers (31%) have a professional role model.
  This is up slightly from 2015, when fewer than a quarter of marketers said they had professional role models.
  Female marketers are now more likely to have a role model, up from 24% in 2015 to 35% today – while only 24% of men have a
  
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• Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’

  07-03-2017 14:24
  
  Twitch links up its most popular influencers to promote brands such as DuracellWhen Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing games. It works by connecting directly to their Xbox, PlayStation or mobile gaming platforms and recording the action live. A good idea, sure, but not something that necessari
  
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• Mark Ritson: Learn from Hollywood and re-work your biggest hits

  07-03-2017 12:55
  
  I spent all last week working with a global beauty brand that is going through a significant revitalisation under a new CMO. The brand is question continues to do well in the market but it’s slowing down and the new CMO has spent the last year renewing, refocusing and recharging almost every element of the brand and its business. New positioning, new visual merchandising, new staff training, new brand tracking. You name it and she is upgrading it.
  The only thing that isn’t being upg
  
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• Only 21% of Brits would consider purchasing a driverless car

  07-03-2017 11:54
  
  Only 21% of British drivers would consider purchasing a fully-autonomous car in the future, according to a new study by Auto Trader.
  Having polled 5,500 UK motorists, the study found 49% of car owners are uninterested in making the switch, with 45% stating they enjoy driving too much to consider buying a driverless car as a substitute.
  There has been a surge of activity around fully-autonomous vehicles over recent months. Just yesterday (6 March) Volkswagen revealed Sedric (pictured above), its
  
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• ‘Football is overcrowded’ says Heineken as it toasts 27 years of sponsoring rugby

  07-03-2017 10:23
  
  With football growing richer every year, Heineken has described the sport as “totally overcrowded” from a sponsorship standpoint.
  Last week, the beer brand renewed its 27-year association with rugby after announcing its headline sponsorship of the Rugby World Cup 2019, which will be held in Japan. And Heineken’s global sponsorship director Hans Erik Tuijt says both the success of the 2015 Rugby World Cup and the fact rugby has been added to the Olympics has expanded the sport
  
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• The House GOP plan to repeal and replace Obamacare would effectively defund Planned Parenthood

  07-03-2017 03:01 via feedproxy.google.com
  
  House Republicans released the American Health Care Act (AHCA) on Monday, their plan to repeal and replace the Affordable Care act (ACA), also known as Obamacare.
  Among the many provisions in the law, the bill seems to pull back funding for women's health group Planned Parenthood.
  The bill has a provision that does not allow states to use "direct spending" on "prohibited entities" with federal funds allocated from the AHCA.
  Prohibited entities are defined in the bill as any healthcare provider t
  
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• The House GOP released their plan to repeal and replace Obamacare, but they didn't say how they'll pay for it.

  07-03-2017 01:57 via feedproxy.google.com
  
  The House Republican leadership dropped their plan to repeal and replace Obamacare, called the American Health Care Act, on Monday.
  While the plan laid out the repeal of the Affordable Care Act, changes to Medicaid expansion, and more, one detail was missing: how the changes are paid for.
  The bill repeals many taxes associated with the ACA, even down to a tax on tanning bed parlors, but still provides tax credits to people to buy insurance and $15 billion in funding for states to develop insuran
  
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• Wearables market at all-time high

  07-03-2017 01:00
  FRAMINGHAM, MA: The global wearables market reached a new all-time high in the fourth quarter of 2016 after 33.9m units were shipped, representing year-on-year growth of 16.9%.That is according to International Data Corporation (IDC), a tech...
  
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• Supercheap Auto rethinks sponsorship

  07-03-2017 01:00
  SYDNEY: Supercheap Auto (SA) created a retail bonanza out of its Bathurst 1000 event sponsorship that was second only to Christmas in terms of sales, a senior executive at the company has revealed.This came after the automotive accessories...
  
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• Netflix extends its reach in India

  07-03-2017 01:00
  NEW DELHI: Netflix, the US video streaming giant, is aiming to reach more Indian viewers after announcing a strategic partnership with Airtel, Videocon d2h and Vodafone, the country's leading telecom and direct-to-home (DTH) providers.The...
  
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• Mobile usage reaches five hours a day

  07-03-2017 01:00
  SAN FRANCISCO: Online consumers in the US now spend five hours a day using their mobile devices, an increase of 20% compared to the fourth quarter of 2015, according to a new study.Flurry, a mobile analytics firm, also reported that there has been...
  
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• Diversity pays off for L'Oréal

  07-03-2017 01:00
  LONDON: L'Oréal Paris, the French beauty brand, launched a campaign in the UK last year that featured a man in a cosmetics ad for the first time and now the company's UK general manager says the results have been "phenomenal".Speaking
  
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• Coffee sales challenge tea in Asia

  07-03-2017 01:00
  SINGAPORE: There has been evidence of a tea-drinking culture in Asia since the beginning of recorded history, but a new study suggests that coffee is making rapid gains as consumer tastes evolve.Three out of the five
  
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• CNN seeks polling rethink

  07-03-2017 01:00
  FORT LAUDERDALE, FL: Media brands that produce political polls should apply the same level of sophistication to this type of analysis as when making strategic decisions about their own businesses, a leading executive from CNN has argued.Robin...
  
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• BT Sport retains exclusive UEFA rights

  07-03-2017 01:00
  LONDON: BT Sport has retained exclusive rights to broadcast all UEFA Champions League and UEFA Europa League football matches until the end of the 2020-21 season.The new three-year contract, which is worth £1.2bn or £394m per season,...
  
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• Republicans have released their long-awaited plan to repeal Obamacare

  07-03-2017 00:30 via feedproxy.google.com
  
  House Republicans on Monday evening unveiled long-awaited legislation to repeal and replace the Affordable Care Act (ACA), also known as Obamacare.
  The basic structure of the plan appears similar to previous Republican efforts to dismantle the law and the draft of the bill that was leaked late last month
  The bill, called the American Healthcare Act (AHCA), would do away with Obamacare's individual mandate that compels all American to buy insurance or face a fine. Instead, it featu
  
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• Marc Benioff says the ‘roaring’ market has ended Salesforce's $5 billion buying binge (CRM)

  07-03-2017 00:16 via feedproxy.google.com
  
  Salesforce famously went on a record shopping spree in 2016, spending roughly $5 billion on acquiring companies like Quip (purchased for $750 million) and Krux ($700 million). 
  And Salesforce didn't even fill its shopping cart up as much as it wanted, with a failed bid for LinkedIn (which Microsoft acquired for $26 billion) and early, but ultimately abandoned, interest in buying Twitter.
  But the buying binge is officially over, says Salesforce CEO Marc Benioff. 
  "Th
  
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