Sales & Marketing news

• This is how hard Wall Street is playing itself right now

  02-03-2017 23:36 via feedproxy.google.com
  
  As the Trump rally rolls on, people up and down Wall Street and around the world keep finding reasons for why it should continue.
  And in a Wednesday note following Trump's speech before a joint session of Congress, Citigroup may have given us the worst reason we've heard yet.
  From Citi in a section with the heading "Forget Math for the Moment":
  In our view, those who say the “math” doesn't work to make tax cuts possible are missing the point. U.S. fiscal math doesn't work now. The fe
  
  Read more

• 'Right now we're just celebrating': Inside Snap's crazy $33 billion IPO (SNAP)

  02-03-2017 22:28 via feedproxy.google.com
  
  NEW YORK — Cheers erupted from the floor of the New York Stock Exchange on Thursday as cofounders Evan Spiegel and Bobby Murphy rang the opening bell to announce Snap's hotly anticipated IPO.
  The Snapchat maker's debut is the first tech IPO of the year and the largest tech deal since Alibaba went public in 2014.Snap had priced its IPO at $17 per share, but demand pushed the opening price to $24 at a $33 billion valuation.
  Snap's share price closed at $24.48 on its first day of trading, a
  
  Read more

• STOCKS FALL, SNAPCHAT SURGES: Here's what you need to know (SNAP, BA, CAT)

  02-03-2017 22:00 via feedproxy.google.com
  
  The major US equity indexes closed lower on Thursday, retreating after logging the strongest performance of 2017 on Wednesday.
  Here's the scoreboard:
  Dow: 21,002.97, -112.58, (-0.53%)
  S&P 500: 2,381.92, -14.04, (-0.59%)
  Nasdaq: 5,861.22, -42.81, (-0.73%)
  US 10-year yield: 2.491%, +0.029
  Snap surged in its trading debut. The parent company of Snapchat opened for trading at $24, up about 41% from the IPO price of $17. At the opening price, Snap had a valuation of about
  
  Read more

• Snap surges 44% in its stock market debut — after an IPO that made its 20-something founders multibillionaires (SNAP)

  02-03-2017 22:00 via feedproxy.google.com
  
  Snap Inc. surged in its debut as a publicly traded company Thursday, after raising a greater than expected $3.4 billion in an initial public offering.
  Shares of Snapchat's parent company opened for trading at $24, up about 41% from the IPO price of $17 apiece. At the opening price, Snap had a valuation of about $33 billion.
  The stock closed at $24.48, up 44%.Snap's cofounders, Evan Spiegel, 26, and Robert Murphy, 28, rang the opening bell on the exchange earlier Thursday. At the IPO price,
  
  Read more

• Advertisement

• Here's why the February jobs report is not tomorrow, even though it's the first Friday of the month

  02-03-2017 21:57 via feedproxy.google.com
  
  The jobs report is a monthly ritual for anyone following markets or the US economy, as it contains some of the main data points measuring the health of the labor market in the world's largest economy.
  The report almost always comes out on the first Friday of the month, but not this month: The February 2017 report is scheduled to be released on March 10, a week later than might be expected.
  It turns out that this is due to the way the jobs numbers are gathered and how the days of the week fell th
  
  Read more

• Snapchat popped in its trading debut — and it's now bigger than these 17 household names (SNAP)

  02-03-2017 21:38 via feedproxy.google.com
  
  Snap Inc's pop in its trading debut Thursday made the company larger than many established corporations. 
  Based on the opening price of $24, the Snapchat parent's market capitalization — the total value of its outstanding shares — rose to $33 billion. 
  Also, Snap had a more expensive IPO than several other big recent tech IPOs, judging by the value of each dollar of revenue, or the so-called price-to-revenue ratio. 
  Early investors are betting that
  
  Read more

• The 30 richest people on earth

  02-03-2017 21:35 via feedproxy.google.com
  
  The wealthiest 30 people in the world control a staggering portion of the world economy: $1.23 trillion — more than the annual GDP of Spain, Mexico, or Turkey. 
  That's according to the Bloomberg Billionaires Index, which recently relaunched and expanded online to include 500 billionaires across the globe. The ranking updates daily to provide up-to-the-minute data on the world's wealthiest men and women. You can read about the ranking's full methodology here.
  Business Insider has
  
  Read more

• A startup led by one of the most senior women on Wall Street decided to troll Trump

  02-03-2017 21:14 via feedproxy.google.com
  
  If you live in New York City, you may have seen the ads.
  On brightly lighted kiosks, they were a call to action: "Women of New York: Cover your a$$" emblazoned over a silhouette of President Trump.
  Some women posed in front of the ads in Manhattan's Flatiron neighborhood, posting selfies to Instagram.
  One person drew a swastika over Trump's head.
  It was trolling as advertisement, and Sallie Krawcheck's Ellevest, a money-management startup targeting young women, was behind it.
  Krawcheck is the fo
  
  Read more

• Advertisement

• Xi Jinping may have signaled a huge transformation for China's economy

  02-03-2017 20:15 via feedproxy.google.com
  
  Xi Jinping just spelled out a looming transformation in the Chinese economy.
  More specifically, he gave a speech about the death of highly indebted industrial state-owned enterprises to make room for new more privately owned service industry companies, a painful process to be sure.
  Which is why it isn't surprising that since this talk began in earnest, at the end of 2015, Chinese officials spoke in little detail, especially regarding the stark reality that this transformation woul
  
  Read more

• Morgan Stanley's lead auto analyst reveals all you need to know about the US car market (GM, F, FCAU)

  02-03-2017 19:21 via feedproxy.google.com
  
  Automakers reported February US sales on Wednesday, and while they weren't stunning, they were on pace to equal 2016's record of 17.55 million.
  The current sales boom has been ongoing for the past three years. A record was set in 2015, when 17.5 million cars and trucks rolled off dealer lots, and that record was promptly beaten in 2016.
  The staying power of the boom, combined with memories of carmakers competing away their profits on incentives to hold or gain market share, has led to a sol
  
  Read more

• Twitter is loving Democratic lawmakers' scavenger hunt around the Capitol for the secret room holding the GOP's Obamacare replacement bill

  02-03-2017 19:19 via feedproxy.google.com
  
  In a bizarre twist to the process of the repeal and replacement Obamacare, House GOP lawmakers are holding their replacement plan in a secret room with limited access — and Democrats are on a scavenger hunt for it.
  Republicans are holding the bill in a secure room in the Capitol and making it only available to Republican members of the House Energy and Commerce Committee and their staff.
  Democratic representatives walked around the Capitol building looking for the
  
  Read more

• The Fed could be on the verge of making a big mistake

  02-03-2017 19:15 via feedproxy.google.com
  
  Federal Reserve officials have spoken in such hawkish unity in recent days that financial markets have raced to price in a March interest-rate hike, until recently viewed as a low-probability event.
  Wall Street was most swayed by a tone of optimism from the New York Fed president, William Dudley, whose permanent vote on the policy-setting Federal Open Market Committee fuels the perception of greater influence at the table.
  "I think the case for monetary-policy tightening has become a lot more co
  
  Read more

• Another warning sign is popping up in the stock market

  02-03-2017 18:51 via feedproxy.google.com
  
  Add a flattening yield curve to the number of warning signs that are popping up and suggesting this historic stock-market rally is nearing an end. 
  Stocks have rallied more than 11% since the election amid speculation that President Trump's plans to cut taxes, roll back regulations, and spend $1 trillion on infrastructure will get the US economy growing at the 3% that the administration has targeted. 
  Recently, the Dow Jones Industrial Average set a record by closing at all-time highs
  
  Read more

• The GOP is keeping its Obamacare replacement plan in a 'secure location' — and there is now a hunt to find it

  02-03-2017 18:42 via feedproxy.google.com
  
  Reporters and members of Congress were sent on something of a treasure hunt Thursday when they tried to view a House Republican Obamacare replacement plan that has received some top-level security.
  Billy House and Arit John at Bloomberg on Wednesday reported that the House GOP plan was being kept in a secretive reading room and was only available to read in that room for members of the House Energy and Commerce Committee and their staff starting Thursday.
  But reporters, and even members of Congr
  
  Read more

• Snapchat's first venture capitalist persuaded his daughter's high school to invest $15,000, and it's worth tens of millions today (SNAP)

  02-03-2017 18:37 via feedproxy.google.com
  
  One of the winners in Thursday's home-run IPO of Snap Inc., the parent company of Snapchat, is Saint Francis High School in Mountain View, California, the heart of Silicon Valley.
  The school got into the seed-funding round of Snapchat, thanks to one of Snapchat's first venture-capital investors, Barry Eggers, a partner at Lightspeed Ventures.
  With today's successful IPO of Snap, an ebullient Eggers wrote a post that details how he found Snap and how he got this school involved:
  Almost exactly f
  
  Read more

• Snap's IPO was much more expensive than those of other tech companies (SNAP)

  02-03-2017 18:34 via feedproxy.google.com
  
  Snap, the owner of the popular photo and social media app Snapchat, had its big IPO Thursday night, with shares going for $17 apiece. That gave the company a $23.8 billion valuation, even though Snap has never turned a profit and even stated in its IPO filing that it might never be profitable.
  By at least one measure, Snap had a more expensive IPO than several other big recent tech IPOs, according to Fortune's Lucinda Shen.
  Because Snap has never been profitable, Shen looked at the price-to
  
  Read more

• Snapchat already has a 'sell' rating, and the analyst thinks it will crash 58% (SNAP)

  02-03-2017 18:31 via feedproxy.google.com
  
  Shares of Snap Inc. got slapped with a "sell" rating as they made their trading debut. 
  The parent company of Snapchat opened up at $24, up 41% from the initial public offering price of $17 per share. It was a solid start for the first social-media IPO since Twitter went public.
  But Brian Wieser, an analyst at Pivotal Research Group, placed a price target of $10 on the stock, or 58% lower than its opening price. 
  "Investors in Snap will be exposed to an upstart facing aggress
  
  Read more

• P&G’s Marc Pritchard slams objections to his attempt to clean up digital

  02-03-2017 18:24
  
  Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent and accountable.
  In a speech he is set to give at the ANA’s Media Conference 2017 later today (2 March), Pritchard will once again speak about
  
  Read more

• Motorola on the comeback trail as it plots brand revival

  02-03-2017 18:05
  
  Motorola has had a bumpy few years. It was once the king of the mobile phone space with its catchy marketing ‘Hello Moto’.
  Yet, as with many of the early winners in the mobile phone space, it gradually fell out of favour, first losing its crown to Nokia and then Apple and Samsung. That fall from grace saw the mobile phone business spun out of Motorola and then almost immediately acquired by Google. Yet that deal was also short-lived. It turned out Google only wanted Motorola for its
  
  Read more

• Nokia on why it is “so much more than the 3310”

  02-03-2017 17:24
  
  Nokia undoubtedly scored the PR coup of Mobile World Congress this year when it unveiled a comeback for the beloved 3310.
  HMD Global, which owns the rights to the Nokia brand in mobile phones, revealed the much-rumoured device on Sunday (26 February). It marks the first time a phone has been released under the Nokia brand since 2015 and was met with a wave of publicity and excitement from both the press and consumers.
  But Nokia’s chief marketer Barry French is concerned. He fears the inte
  
  Read more

• This throwback to Facebook's IPO is one reason some investors are nervous about Snapchat

  02-03-2017 16:58 via feedproxy.google.com
  
  The hottest tech debut of the year is happening Thursday, as Snap Inc. goes public.
  The parent company of the messaging-app Snapchat raised $3.4 billion in the tech industry's largest initial public offering since Twitter. At $17 a share, the company was valued at $23.8 billion.
  Some analysts have questioned whether that valuation is justified, as Snap has not yet turned a profit and the success of its advertising model remains uncertain.
  The shares were indicated to open for trading at $22 to $
  
  Read more

• RAND PAUL: The GOP is keeping its 'Obamacare lite' bill 'under lock & key' in a basement

  02-03-2017 16:55 via feedproxy.google.com
  
  Sen. Rand Paul on Thursday suggested he was getting tired of the House Republican process for repealing and replacing the Affordable Care Act, the healthcare law better known as Obamacare.
  In a series of tweets, the Republican senator from Kentucky said the House GOP had hidden its plan from other lawmakers and the public. He said the secretive nature was "unacceptable."
  "I have been told that the House Obamacare bill is under lock & key, in a secure location, & not available for me or t
  
  Read more

• Sir Martin Sorrell: Short-termism is the biggest threat to marketers

  02-03-2017 16:29
  
  Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism.
  Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old babies that keep me awake at night. It’s the continuous focus on the short term. Events of recent weeks bring that into sharp focus.”
  Sorrell, who has a three-month-old daughter, said the short-t
  
  Read more

• How a confident brand can transform perception

  02-03-2017 15:45
  
  In November 2013, Hull was named UK City of Culture 2017. Many people including locals and the media raised their eyebrows. Once voted one of the worst places to live in the UK, Hull was not a city immediately associated with the word ‘culture’.
  But in January this year, this downtrodden city with a bit of an image problem took 12th spot in Lastminute.com’s recommended destinations for 2017. Just above Montreal, Croatia and Japan, was Hull. At number eight in leading travel pu
  
  Read more

• International bulletin: France passes new ad transparency law, Lyft takes on Uber

  02-03-2017 14:36
  
  France passes new ad transparency law
  Most people probably haven’t heard of Loi Sapin – an anti-corruption law that was introduced in France in 1993 in order to make the business of media-buying more transparent.
  It states that media-buying agencies are not allowed to work as both the buyer and seller of advertising for their client. The law also requires that the agency can only be paid by the advertiser — meaning they can’t receive rebates from a publisher or media own
  
  Read more

• ‘As soon as you have an innovations department you’re buggered’

  02-03-2017 13:50
  
  Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury.
  Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will be detrimental to a business.
  “As soon as you have an innovations department you’
  
  Read more

• ‘As soon as you have an innovation department you’re buggered’

  02-03-2017 13:50
  
  Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury.
  Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will be detrimental to a business.
  “As soon as you have an innovations department you’
  
  Read more

• Tesco pushes ethical message as it looks to become a purpose-driven brand

  02-03-2017 12:10
  
  Tesco is aiming to become a brand that is “purpose driven” with the launch of its first press campaign talking about its commitment to tackling food waste and goal that no food safe for human consumption will go to waste within its UK operations by the end of 2017.
  The press campaign alludes to the Champions 12.3 report, a global survey of 700 companies – including Tesco – which shows for every $1 businesses invest in reducing food waste, they can save $14 in operating c
  
  Read more

• Tesco CEO acknowledges its brand must push responsibility ‘even further’

  02-03-2017 11:27
  
  Tesco is aiming to become a brand that is “more purpose driven” after the launch of its first press and social campaign talking about a commitment to tackling food waste.
  The campaign focuses on Tesco’s primary goal that no food safe for human consumption will go to waste within its UK operations by the end of 2017. Although Tesco has been on a journey to combat food waste since 2009, the campaign marks a bold step change for the supermarket’s marketing, which is typical
  
  Read more

• Continental Tyres appoints new UK sales and marketing director - FleetNews

  02-03-2017 10:49
  
  FleetNews
  Continental Tyres appoints new UK sales and marketing director
  FleetNews
  Mat Wilkinson has been appointed as commercial sales and marketing director for Continental Tyre Group, with responsibility for the UK and Republic of Ireland. With a career in the tyre industry which spans almost 20 years, he will be taking over from ...
  
  Read more

• Yorkshire Tea on upholding its challenger status and making its ads ‘culturally famous’

  02-03-2017 08:30
  
  Yorkshire Tea has released a new campaign in a bid to sustain its sales growth in a declining tea market and deliver cut-through among consumers.
  The new campaign, created by Lucky Generals and launching today (2 March), sees the brand recruit multiple celebrities from Yorkshire, including TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs.
  They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea’s “unwavering passio
  
  Read more

• How to ensure brand identity survives acquisition

  02-03-2017 08:00
  
  Skyscanner will remain operationally independent from parent company CtripFrom billion dollar deals to mergers that failed to make the cut, the past year has been a tumultuous period for acquisitions, with clashing company cultures and struggles to retain brand identities.
  No failed merger is more high profile right now than the cross-Atlantic tussle between FMCG giants Unilever and Kraft Heinz. In February Unilever averted a $143bn (£115bn) takeover by US consumer
  
  Read more

• DBA honours Polyseam

  02-03-2017 07:30
  LONDON: Polyseam, a UK manufacturer of own-label sealants and adhesives, and design agency The Engine Room have won the Grand Prix at the DBA Design Effectiveness Awards.These awards, organised by the Design Business Association, acknowledge...
  
  Read more

• O2 takes inspiration from Alice in Wonderland in ‘live experiences’ push

  02-03-2017 01:01
  
  O2 says it wants to give customers more ways to enjoy their phones and get them to more live events, as it introduces its new campaign ‘Follow the rabbit’.
  The ad, which was created with agency VCCP, is inspired by Alice in Wonderland and asks its audience whether they want to sit and watch something on catchup or follow a blue rabbit “through the hole” to a world of “wonder and awe”, or in O2’s case a series of live gigs and events.
  “We want
  
  Read more

• YouTube launches new TV service

  02-03-2017 01:00
  SAN FRANCISCO: YouTube, the Google-owned video site, has announced that it is launching a live and on-demand streaming TV service that offers an alternative to traditional cable TV packages.Priced at $35 a month, YouTube TV will offer content from...
  
  Read more

• Rolex is named most reputable brand

  02-03-2017 01:00
  BOSTON: Rolex, the luxury Swiss watchmaker, is the brand with the best corporate reputation in the eyes of consumers, according to a new global survey.Reputation Institute (RI), a reputation management consultancy, each year compiles a list of the...
  
  Read more

• Millennials are not a catch-all group

  02-03-2017 01:00
  BANGKOK: Brands seeking to engage millennials in Asia are advised against treating them as a single entity and instead should recognise that those born in the 1980s and 1990s have distinct lifestyles and opinions.That is according to new research...
  
  Read more

• Digital is key to post-Brexit UK growth

  02-03-2017 01:00
  LONDON: As the UK prepares to leave the European Union, the British government has released its long-awaited digital strategy, which prioritises skills, infrastructure and innovation.That includes the creation of 4m free digital skills training...
  
  Read more

• Aussie marketers keen for diversity

  02-03-2017 01:00
  SYDNEY: Australian marketers and their agencies are becoming more aware of diversity issues and many are now actively working to create more culturally relevant work, a senior agency executive has said.According to Ricci Meldrum, Regional Group...
  
  Read more

• American Greetings' tips for turbulent times

  02-03-2017 01:00
  DANA POINT, CA: Brands need a deeper appreciation of the social and political context shaping consumers' lives in order to protect and progress their businesses at a "disorienting" time, a leading executive from American Greetings has argued.Alex...
  
  Read more

• Amazon is India's top 'mobile-ready' brand

  02-03-2017 01:00
  NEW DELHI: Amazon, the US e-commerce giant, has been named the most mobile-ready brand in India, while auto brands also fared well in the Indian segment of a worldwide study.Ansible, the mobile and technology agency of IPG Mediabrands, worked with...
  
  Read more

Follow @sales_mrktinguk on Twitter!