Sales & Marketing news

• Vice CEO: Brands are investing too much in platforms and not enough in exclusive content

  01-03-2017 16:52
  
  This year’s Mobile World Congress agenda has seen a rise in talks about content but it comes at a time where advertisers have numerous platforms to choose from and Vice’s chief executive, Shane Smith, believes that there’s too much investment in the latter.
  He said: “If you embrace new technologies you are going to need to have great premium content. Everyone’s investing into platform, platform, platform but what are you going to fill the pipe with?
  “At the e
  
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• Government focuses on AI and data in post-Brexit digital strategy

  01-03-2017 15:37
  
  The Government’s new digital strategy has outlined key changes it wants to make in 2017, including a heavy focus on AI, data and to create new markets for the UK’s creative industries.
  In a speech today (1 March), culture secretary Karen Bradley says the digital sector needs to be taken seriously as it is now worth 7% of the the economy and grew nearly three times faster than comparable sectors in 2015.
  “But that does not mean that we can stand still. And just keeping up shoul
  
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• Vodafone marketing head: Shiny new things don’t help us hit targets

  01-03-2017 14:26
  
  In the face of growing pressure to deliver financial results, marketers should shy away from “shiny new things” and focus on adding long-term value to the business, Vodafone says.
  Speaking at Newsworks’ Shift 2017 conference this morning (1 March), Vodafone Global Enterprise’s head of marketing Katrina Lowes said she faces a challenge building a long-term brand when her “measurement window is only 12 weeks”.
  The business has to report its results to the city
  
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• UK Grower Awards 2017 - Top Sales or Marketing Professional - Winner Natalie Porter, Porters Fuchsias - Horticulture Week

  01-03-2017 13:17
  
  Horticulture Week
  UK Grower Awards 2017 - Top Sales or Marketing Professional - Winner Natalie Porter, Porters Fuchsias
  Horticulture Week
  Sales and marketing manager Natalie Porter joined the family business in August 2014 after gaining a first-class honours degree in English language, a subject that in no way prepared her for business, sales or horticulture. Top Sales or Marketing ...en meer »
  
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• Google champions YouTube viewability in bid to boost trust in digital advertising

  01-03-2017 12:58
  
  Advertisers are becoming increasingly aware of the issues around measurement and the viewability of online advertising. Just last month Procter & Gamble’s chief brand officer Marc Pritchard laid into Google and Facebook’s ‘walled gardens’ and demanded transparency from the digital supply chain.
  And, speaking to Marketing Week at Mobile World Congress, UK director of branding and consumer markets at Google David Black says it is top of Google’s agenda too.
  &ldqu
  
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• L’Oréal on how the ‘power’ of diversity transformed the brand and pushed sales

  01-03-2017 12:21
  
  L’Oréal Paris says its increased focus on diversity has pushed sales and led people to reappraise the brand.
  The campaign for its True Match foundation, which came out in August last year, targeted men for the first time. It decided to pick male blogger and makeup artist Gary, aka ‘The Plastic Boy’, as one of its brand ambassadors, to reflect the fact that more men are wearing makeup.
  Speaking to Marketing Week, the brand’s UK general manager Adrien Koskas says th
  
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• L’Oréal on how the ‘power’ of diversity transformed the brand

  01-03-2017 12:21
  
  L’Oréal Paris says its increased focus on diversity has pushed sales and led people to reappraise the brand.
  The campaign for its True Match foundation, which came out in August last year, targeted men for the first time. It decided to pick male blogger and makeup artist Gary, aka ‘The Plastic Boy’, as one of its brand ambassadors, to reflect the fact that more men are wearing makeup.
  Speaking to Marketing Week, the brand’s UK general manager Adrien Koskas says th
  
  Read more

• Nestlé: Digital leaders that don’t feel restless aren’t doing their job

  01-03-2017 12:16
  
  Pete Blackshaw, global head of digital and social media at Nestlé, says he sometimes wakes up in “a cold sweat” because he’s “worried” about whether he can keep up in today’s environment. And he thinks other digital leaders should feel the same way.
  Speaking to Marketing Week at Mobile World Congress, he says: “All the platforms are innovating at an incredible pace and we need to keep up. It’s very difficult to blink because the platfo
  
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• Marketing shorts: A toolkit for the marketing essentials

  01-03-2017 11:53
  
  Epiphany’s managing director, Tom Salmon, shares his view on content marketing. What should marketers be doing to excel in audience understanding and obtain better campaign results? Hear more from Tom at Marketing Week Live on 9 March.Adroll’s head of sales, Eoin Hallahan shares his expert view on the top mistakes brands make when using programmatic, and shares who he thinks is doing it well versus who is not.Ashley Friedlein, founder & chariman of Marketing W
  
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• Deliveroo launches first TV campaign in brand expansion push

  01-03-2017 01:01
  
  Deliveroo has launched its first national TV campaign in the UK, as it looks to capitalise on growing consumer demand for its delivery services for different meal occasions such as breakfast and lunch.
  The service is launching in Newport today (1 March), making it the 100th city in the UK to offer the service to consumers.
  The campaign is based around the “memorable moments” that are created around food, pointing to first dates, picnics on the beach and the first bite of the wedding
  
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• Warc launches MENA Prize

  01-03-2017 01:00
  LONDON: Warc is today launching the Warc Prize for MENA Strategy, a set of awards with a $10,000 prize fund to reward the best demonstrations of strategic marketing thinking in the Middle East and North Africa.As with all Warc awards schemes,...
  
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• Third of publishers not native compliant

  01-03-2017 01:00
  NEW YORK: More than one third of publishers are failing to label sponsored content correctly, according to a new study, and brands need to sit up and take notice.MediaRadar, an ad sales intelligence firm, looked at sponsored content ads from...
  
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• Star Plus rethinks daytime TV

  01-03-2017 01:00
  MUMBAI: Daytime television, and the afternoon in particular, has long been a neglected slot dominated by program repeats, but the Star Plus channel intends to change that with the introduction of original programming, including a sequel to one of...
  
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• Social, mobile drive moment marketing

  01-03-2017 01:00
  GLOBAL: Widespread use of social channels and mobile devices coupled with shortened attention spans mean that brands increasingly need to understand the emotional needs of consumers in those fleeting moments when they may become relevant, a new...
  
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• SMBs use 21 media

  01-03-2017 01:00
  CHANTILLY, VA: Small and medium-sized businesses (SMBs) in the US are embracing the possibilities of digital marketing, with higher spenders now using around 21 different media and platforms, new research indicates.Findings from BIA/Kelsey's...
  
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• Employer branding grows in China

  01-03-2017 01:00
  BEJIING: In a competitive employment market, Chinese companies are looking to employer branding as a way to recruit talent and stem the drift of millennials towards the gig economy.The 2017 China Salary & Employment Outlook, compiled by global...
  
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• CX: Australia's new agency battleground?

  01-03-2017 01:00
  SYDNEY: Australia's ad agencies and business consultancies are battling to establish themselves as authorities in customer experience (CX) as mapping the customer journey enjoys renewed focus from brands.Research conducted by Salmat in 2015 found...
  
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• ANA chief outlines best practices

  01-03-2017 01:00
  DANA POINT, CA: Achieving excellence in modern marketing requires looking beyond "shiny objects" and tapping best practices in areas like content creation and customer-centricity, according to Bob Liodice, President/CEO of the Association of...
  
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