Sales & Marketing news

• Netflix CEO: Focus more on stories and less on screen size

  28-02-2017 17:22
  Netflix chief executive Reed Hastings says marketers should follow its lead and focus on incredible stories, characters that engage and story lines that are meaningful and funny as content becomes “less about the screen size”.
  Speaking at Mobile World Congress in Spain last night, he said: “We don’t design for mobile – there are people who are talking about that [in terms of] vertical video and maybe we will look at that some day, but we focus on stories you want t
  
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• Tanya Joseph: Marketers must break into the innovation hot-house

  28-02-2017 16:14
  
  Photographer: Rehan JamilThe other day I had a coffee with a friend I haven’t seen for ages. He is an in-house lawyer at a large FMCG brand (I had better not name it or, come to think of it, him). He was very excited about a new product the company is going to be launching in the next few weeks.
  As he’s a lawyer you have to know him very well to detect high levels of excitement, but believe me he was excited. I think it was because it is a product aimed at women and, knowing my parti
  
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• GDP WHIFFS

  28-02-2017 14:44 via feedproxy.google.com
  
  Gross domestic product has fallen short of expectations once again.
  The second print for US GDP growth in the fourth quarter of 2016 came in at a 1.9% annualized rate, according to the Bureau of Economic Analysis.
  Economists expected the measure of the US economy to increase to 2.1%, but it did not budge from the initial print of 1.9% growth that was released in January.
  Personal consumption grew by 3.0%, up from the first print of 2.5%.
  Most of the personal-consumption growth came from medical
  
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• JPMORGAN: Expenses are going up in 2017 (JPM)

  28-02-2017 13:51 via feedproxy.google.com
  
  (Reuters) - JPMorgan Chase & Co said it expected 2017 expenses to rise about 3.4 percent as the lender spends more on technology and signing up new credit card accounts.
  Total adjusted expenses for 2017 are expected to be about $58 billion, up from $56.1 billion in 2016, according to slides posted on the company's website.
  Some investors expecting banks profits to surge have been counting on lenders to hold expenses fairly steady so that more of each additional dollar of revenue goes to the
  
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• Target tumbles 13% after missing on earnings and guidance (TGT)

  28-02-2017 13:14 via feedproxy.google.com
  
  Shares of Target were down 13.5% ahead of the opening bell on Tuesday after the big-box retailer missed on earnings and guidance.
  The company said it earned an adjusted $1.45 a share on revenue of $20.69 billion. While the adjusted EPS was shy of the $1.51 that was expected by the Wall Street consensus, revenue was in line.
  "Our fourth-quarter results reflect the impact of rapidly changing consumer behavior, which drove very strong digital growth but unexpected softness in our stores," Brian Cor
  
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• TRUMP: The $54 billion increase in military spending will come from 'a revved-up economy'

  28-02-2017 12:45 via feedproxy.google.com
  
  President Donald Trump is defending his plan to raise military spending, saying in an interview with "Fox & Friends" airing Tuesday morning that the $54 billion increase would come in part from a "revved-up economy."
  Host Steve Doocy asked how the White House planned to fund this increase, noting that recently proposed cuts to the Environmental Protection Agency and the State Department would not cover the cost, and even cutting all funding to both would cover only about $50 billion.
  "Well,
  
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• Mark Ritson: Don’t be stupid, the Oscars mix-up has no impact on PwC’s brand

  28-02-2017 12:35
  
  I don’t know if you’ve seen ‘Bonnie and Clyde’, Arthur Penn’s 1967 classic biopic of two great American anti-heroes, but it’s well worth two hours of your time. The film ends in a shootout in which Clyde, played by Warren Beatty, looks lovingly across at Bonnie, played by Faye Dunaway, one last time before the pair are ripped apart by machine gun fire.
  It’s a shockingly brilliant finale and, exactly 50 years after the film’s release, it was replaye
  
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• Mastercard CMO: Digital and business skills are a rare combination

  28-02-2017 11:30
  
  Mastercard is making a big push into digital payment services, but admits that finding the right talent to ensure it can meet its aim of building a “cashless society” can be difficult.
  Speaking to Marketing Week at Mobile World Congress, Mastercard’s chief marketing and communications officer Raja Rajamannar says finding the right talent is a “huge challenge”, particularly with the pressure on marketers to understand all aspects of digital marketing and meet busine
  
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• Is the Mini MBA in Marketing Programme right for you? Sign up to our webinar to find out more

  28-02-2017 11:01
  
  In this entertaining and useful 40 minute webinar on March 7 at midday, Professor Mark Ritson will introduce the Marketing Week Mini-MBA in Marketing. He will explain the logic and syllabus behind the course, look at the course format and share some of the feedback from those who attended the course in 2017. The webinar will then open for questions.
  If you are considering the Mini MBA this year then this is a unique chance to learn more about it and see if it is the right choice for you.
  The po
  
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• Bridging the gap: The stark differences between brand and agency KPIs

  28-02-2017 08:30
  
  Media buying is under scrutiny like never before, fuelled by reports into shady tactics and agency rebates, as well as Facebook measurement errors and The Times investigation into ad fraud.
  Procter & Gamble’s chief brand officer Marc Pritchard made perhaps the biggest call for change during his speech at the IAB’s Annual Leadership Meeting. He called out the “complicated, non-transparent, inefficient and fraudulent” media supply chain, which critics includi
  
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• Snap makes its Wall Street debut — in Twitter's annual report (SNAP, TWTR)

  28-02-2017 02:39 via feedproxy.google.com
  
  Snapchat's Wall Street debut is expected later this week when the company will have its highly-anticipated IPO.
  But Snapchat marked another Wall Street big premiere on Monday, with its first appearance on a competitor's annual financial report.
  Snapchat parent company Snap's name appears twice in Twitter's 10K, which was filed with the SEC on Monday. 
  Twitter, which is struggling to revive lagging user growth and revenue, cited Snap among the many internet companies that compete f
  
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• Trump's protectionism could tip the world back into recession

  28-02-2017 02:17 via feedproxy.google.com
  
  In the early days of his administration, President Trump's attention has been focused squarely on international trade and immigration, which has created concern among investors that aggressive revisions to existing trade and immigration policy could make the United States a less inviting place for both labor and capital.
  Additionally, there are general concerns that whatever fiscal policy emerges from the new administration will take longer to unfold and be smaller than the markets have priced i
  
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• Consumers in a ‘gloomy mood’ as confidence drops

  28-02-2017 01:01
  
  British consumers are moving away from making major purchases as concerns about the economy hit confidence amid warnings that if this continues economic growth could slow down this year.
  According to GfK’s monthly consumer confidence index, propensity to make a big purchase dropped by five points in March to 5, seven points lower than the same time last year.
  The index measures factors based on a consumer’s financial situation, general economic situation and whether now is the right
  
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• Snickers' appetite for marketing risk

  28-02-2017 01:00
  DANA POINT, CA: Snickers, the candy brand, draws on the "3Rs" of "reach", "relevancy" and "reaction" to help guide its marketing – but this group of principles is increasingly supplemented by another component, in the form of taking "risks". ...
  
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• Retailers yet to plan for Brexit

  28-02-2017 01:00
  LONDON: As the House of Lords debates the legislation that will shortly set the UK on a path to exiting the EU, half of the country's retailers report their sales have been affected but few are yet making plans to cope with Brexit.According to a...
  
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• Home-care reforms prompt marketing rethink

  28-02-2017 01:00
  SYDNEY: The implementation of home-care reforms which allow elderly consumers to decide where they spend government-allocated funding, rather than the state deciding on their behalf, is forcing Australia's aged-care sector to rethink its approach to...
  
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• Digital adspend hits 1tr yen in Japan

  28-02-2017 01:00
  TOKYO:Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.Taken together, total spending
  
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• Blockchain ripples media waters

  28-02-2017 01:00
  NEW YORK: Blockchain technology has been around for several years but is now beginning to make waves in advertising and media where it holds out the promise of a solution to many of the ills that beset the digital world while also challenging the...
  
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• Advertisers, agencies fail on media planning

  28-02-2017 01:00
  GLOBAL: Advertisers are generally failing to lead on key media decisions, a new survey claims, while agencies are failing to provide them with strategic support in key areas.The 2017 Global Media Thinking Survey from media change consultants
  
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• 4A's names new CEO

  28-02-2017 01:00
  NEW YORK: Marla Kaplowitz, the CEO of MEC North America, has been named as the new President/CEO of the 4A's (American Association of Advertising Agencies), the trade body.Kaplowitz will take over as head of the industry group for agencies from...
  
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• BUFFETT: Free trade is 'wonderful' ... but not for everyone

  28-02-2017 00:58 via feedproxy.google.com
  
  Warren Buffett has weighed in on the free trade debate.
  "Free trade is wonderful for the world and the United States. But its benefits are diffused among 320 million people," he said in an interview with CNBC's Becky Quick on Monday. "You buy your bananas cheaper because we don't try and produce them in the United States. But the penalties from free trade are terrible to specific industries."
  "And as an investor, I can own — make a dumb decision on owning a shoe company, but if I own a goo
  
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• The world's biggest drugmaker just pulled back the curtain on drug pricing (JNJ)

  28-02-2017 00:21 via feedproxy.google.com
  
  The world's largest drugmaker just gave us a better idea of how drug price hikes impact its business. 
  Johnson & Johnson published a report on Monday detailing its average list price compared to its average net price after rebates and discounts. The companies' drugs had an average list price increase of 8.5% in 2016 while its net price increase was just 3.5%. To recap, the list price is the amount a drugmaker sets, and it's often the most publicly available number, while
  
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