Sales & Marketing news

• Don’t call it a comeback: Bud Light re-enters the UK market after 16 years away

  24-02-2017 17:48
  
  Bud Light is forging a comeback in the UK, 16 years after the last attempt to introduce the US beer to the country ended in failure.
  The light beer goes on sale in shops and pubs across the UK tomorrow (25 February). It has a much lower ABV than normal Budweiser, at 3.5%, and just 27 calories per 100ml.
  The relaunch poses a somewhat unique marketing challenge to Andre Amaral, Bud Light’s senior brand manager. This is a brand with 63% awareness in the UK, according to Amaral, and 21% consi
  
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• Unilever, L’Oréal: 5 things that mattered this week

  24-02-2017 13:44
  
  Unilever puts an end to Kraft Heinz merger speculation
  Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome.
  He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy to see everything purely as a matter of profit,” explained Ritson.
  “Perhaps from that point of view t
  
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• Unilever & L’Oréal: 5 things that mattered this week

  24-02-2017 13:44
  
  Unilever puts an end to Kraft Heinz merger speculation
  Kraft Heinz’s proposed multi-billion-pound deal to buy Unilever fell through this week, with Marketing Week columnist Mark Ritson very happy with the outcome.
  He said Unilever’s socially-minded stance was at odds with how Kraft Heinz does business. “In the era of ‘ROI marketing’ it’s very easy to see everything purely as a matter of profit,” explained Ritson.
  “Perhaps from that point of view t
  
  Read more

• Facebook: If a brand partnership is purely transactional it will fail

  24-02-2017 13:11
  
  If a brand partnership is based purely on maximising transactional gains it will almost certainly fail, according to Facebook’s marketing director for business in Europe Philippa Snare.
  Speaking today (24 February) on a panel at an event hosted by digital ad agency Wunderman, Snare reflected on business partnerships that went wrong during her tenure as Microsoft’s UK CMO.
  And she advised: “A successful partnership must be based on all the parties sharing similar values.
  &ldquo
  
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• ‘This Girl Can’ launches TV ad as it aims to ‘normalise’ women doing exercise

  24-02-2017 13:02
  
  Sport England has released the TV ad for the second push of its ‘This Girl Can’ campaign as it looks to further close the gap between the proportion of men and women doing sport.
  The campaign, created by FCB Inferno, will air on television today (24 February). Like the previous ad, it features ‘real’ women alongside the voice of iconic poet Maya Angelou and her poem ‘Phenomenal Woman’.
  Sport England says the gender gap in terms of sport participation is comin
  
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• ‘Free movement of data is key post-Brexit’

  24-02-2017 12:47
  
  Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will “bang the drum” to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers.
  Speaking at the DMA’s Data Protection conference in London today (24 February) Denham said that even if the UK government decides to repeal or replace EU data laws after leaving the bloc, the country will need t
  
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• Continental Tyres appoints new commercial sales and marketing director for the UK and ROI - Materials Handling World Magazine

  24-02-2017 10:07
  
  Materials Handling World Magazine
  Continental Tyres appoints new commercial sales and marketing director for the UK and ROI
  Materials Handling World Magazine
  Mat Wilkinson has been appointed as Commercial Sales and Marketing Director for Continental Tyres Group, with responsibility for the UK and Republic of Ireland. With a career in the tyre industry which spans almost 20 years, Mat will be taking over ...en meer »
  
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• Digital decoded: The rise of voice activation and why it will be big at Mobile World Congress

  24-02-2017 08:30
  
  Mobile World Congress (MWC) kicks off on Monday 27 February. Ahead of the show Marketing Week caught up with internet of things agency SharpEnd to talk about why voice-activation will be a key trend at this year’s show.
  Testing out Amazon Tap and Echo, founder Cameron Worth gives his predictions for MWC around voice-activated devices, and explains what’s next for NFC-enabled technology and the future of wearables.
  The post Digital decoded: The rise of voice activation and why it wil
  
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• US marketers are optimistic about apps

  24-02-2017 01:00
  SAN FRANCISCO: Some 60% of mobile marketers in the US are not concerned about app overload, or have never heard of it, according to a new survey that suggests the industry can be optimistic about the future of app marketing.YouAppi, a start-up...
  
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• UK publisher wins back ad blockers

  24-02-2017 01:00
  LONDON: Dennis Publishing, the UK publisher of a range of consumer titles, has conducted a six-month trial that has persuaded nearly six in ten (57%) of its ad blocking readers to view ads.The company deployed Sourcepoint's Dialogue technology,...
  
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• McDonald's focuses on discount drinks

  24-02-2017 01:00
  CHICAGO: McDonald's, the quick service restaurant chain, is planning to entice customers back to its stores by launching a nationwide promotion of discount soft drinks and McCafé beverages.Starting in April, the promotion will offer...
  
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• Marketers are optimistic about apps

  24-02-2017 01:00
  SAN FRANCISCO: Some 60% of mobile marketers are not concerned about app overload, or have never heard of it, according to a new global survey that suggests the industry can be optimistic about the future of app marketing.YouAppi, a start-up that...
  
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• Luxury auto brands embrace China's Tmall

  24-02-2017 01:00
  HANGZHOU: Luxury international automakers are increasingly turning to Alibaba's Tmall online marketplace to drive sales to China's digitally savvy consumers, according to a new report.L2, a New York-based business intelligence firm that...
  
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• London Tube explores data's ad potential

  24-02-2017 01:00
  LONDON: Transport for London (TfL), the official body responsible for the city's Underground, has conducted a geo-location trial involving Tube passengers that has the potential to offer future opportunities for advertisers.According
  
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• Hershey's tips for building brands

  24-02-2017 01:00
  LAS VEGAS: The Hershey Company, the confectionery group, is drawing on a trio of underlying principles as a guide for effectively building its brands.Mary-Ann Somers, the organisation's General Manager/VP US Confection, discussed its...
  
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• Confidence remains high in SE Asia

  24-02-2017 01:00
  SINGAPORE: Consumers in most Southeast Asian markets remain bullish about their economic prospects and spending plans, although Singaporeans and Malaysians are the exceptions to this trend, a new report has revealed.That is according to the...
  
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