Sales & Marketing news

• Why YouTube’s move to ditch 30-second unskippable ads makes it ‘more powerful’

  21-02-2017 16:17
  
  YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
  READ MORE: YouTube now wants to work with TV
  In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
  “As part of that, we’ve decided to stop supporting 30-second unskip
  
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• Why YouTube’s decision to ditch 30 second unskippable ads makes it ‘more powerful’ for brands

  21-02-2017 16:17
  
  YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
  READ MORE: YouTube now wants to work with TV
  In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
  “As part of that, we’ve decided to stop supporting 30-second unskip
  
  Read more

• ‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads

  21-02-2017 16:15
  
  Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity.
  The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had to prominently feature disabled talent and issues. Channel 4 expected between 20 and 30 applicant
  
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• Asda points to ‘encouraging signs’ as its sales decline slows

  21-02-2017 14:36
  
  Asda saw sales at stores open for more than a year fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers.
  The figures mark an improvement on the third quarter, when Asda’s sales fell 5.8%, while the struggling supermarket giant claims to have enticed 140,000 extra customers through its doors over the fourth quarter.
  “
  
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• How to pick the sporting brand ambassadors of the future

  21-02-2017 09:30
  
  Gabriel Jesus has seen his brand value soar since joining Manchester City in JanuaryOnly a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as back-up rather than a replacement for City’s long-time star striker Sergio Aguero.
  Within two games of making his debut, Jesus was on the teamsheet ahead of Aguero and
  
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• Viacom taps power of neuroscience

  21-02-2017 01:00
  FORT LAUDERDALE, FL: Neuroscience can be an extremely useful tool for television networks seeking to understand the precise preferences of different audience segment, a leading executive from Viacom has argued.Thomas Grayman, Viacom's VP/Strategic...
  
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• Total TV metric launched in Australia

  21-02-2017 01:00
  SYDNEY: Australia's television industry has come together to provide a total figure for spending across both free-to-air channels and on-demand streaming channels.The new Total TV metric uses figures compiled by KPMG from information supplied by...
  
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• Marketing needs salience AND affinity

  21-02-2017 01:00
  LONDON: In the argument about whether salience is more important than loyalty, people can easily lose sight of the fact that both are vital to marketing success, a leading industry figure has said.Writing in Admap, Josh Samuel, head of global...
  
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• Innovation and e-commerce drive Nestle

  21-02-2017 01:00
  VEVEY: Nestlé,the Swiss food and drink giant, is focused on product and business innovation to drive future growth, two top executives have said."We are very much in the business of innovation," stated chief financial officer...
  
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• India's ad land optimistic post-demonetization

  21-02-2017 01:00
  MUMBAI: Senior figures in India's advertising sector noted a big hit to spending after the country's controversial demonetization initiative, but are optimistic consumer spending will bounce back in 2017.A study done by Kantar Millward Brown...
  
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• E-commerce gathers pace in Canada

  21-02-2017 01:00
  TORONTO: E-commerce could account for 10% of all retail sales in Canada within the next few years, as consumers take advantage of growing omnichannel opportunities, a new forecast predicts.According to eMarketer, retail e-commerce sales amounted...
  
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• Brands tap crowdfunding

  21-02-2017 01:00
  NEW YORK: Clorox is among a small number of major brands which have experimented with the use of crowdfunding platforms as a marketing tool to drive awareness,engage consumers and launch new products.The CPG company's Soy Vay sauce brand, which...
  
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