Sales & Marketing news

• Trinity Mirror ‘explores new business model’ with ad-free subscription service

  20-02-2017 18:00
  
  Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models.
  For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. While messaging to promote the service is shown every 10 articles and to people with and without ad blockers enabled, it seems a clear attempt to get people who block ads to pay.
  It is
  
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• The head of an investment bank explains how Trump, Brexit, and the rest have changed trading

  20-02-2017 17:48 via feedproxy.google.com
  
  The world has changed pretty dramatically in the past 12 months.
  We've moved from an era of globalization to one of nationalism and populism. There has been a shift from fears of stagflation to one where inflation is the buzzword. Davos Man has lost the ascendancy, and now Joe Six Pack is in charge.
  We've also moved from a world where banks, and their investor clients, manage risk, to one where they manage uncertainty.
  That is a critical difference, according to Andrea Orcel, president
  
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• These are the watches worn by some of the most powerful men in finance

  20-02-2017 17:29 via feedproxy.google.com
  
  Since it was invented over 200 years ago, the wristwatch has been an integral component of men's fashion.
  In addition to their practical functionality of telling time, a watch serves as a collectible piece of art that communicates the personality and style of its wearer.
  With the help of Crown and Caliber, an Atlanta-based preowned-luxury watch marketplace, we've put together a list and commentary about the wristwatches worn by nine of the most powerful men in the financial servic
  
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• Four actions marketers should take to be a better leader

  20-02-2017 16:54
  
  While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider.
  Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the near term and set the business up for future growth.
  Be crystal clear on goals
  Leaders are often guilty of not spending enough time setting up projects  and outl
  
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• There are 5 places in the US where you need to make over $100,000 to afford a home

  20-02-2017 16:30 via feedproxy.google.com
  
  Several of the priciest housing markets in the country are found in the American West.
  In the last quarter of 2016, the median cost of a single-family home in the region rose to $348,800, up nearly 8% from the previous year and a greater increase than any other region, according to the National Association of Realtors (NAR).
  By contrast, the current US median home price is $232,200.
  "Depressed new and existing inventory conditions led to several of the largest metro areas seeing near or above do
  
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• How Trump's election will impact innovation in robotics and automation

  20-02-2017 15:30 via feedproxy.google.com
  
  Amid all the rapid changes and executive orders, MIT Economist Erik Brynjolfsson explains how Donald Trump's election could impact the robotics and automation industry.
  Follow BI Video: On TwitterJoin the conversation about this story »
  
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• Can loyalty exist in the grocery sector?

  20-02-2017 15:02
  
  Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector.
  The study, of over 1,500 shoppers by retail marketing agency TCC Global, reveals that 16% of shoppers have switched their main store over the past year and 39% say it wouldn’t matter to them if the
  
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• Eurostar shifts marketing focus with campaign aimed at opening travellers’ minds

  20-02-2017 13:39
  
  Eurostar is returning to TV for the first time in three years with a new campaign that aims to talk up the benefits of travel through a company called ‘Travel state of mind’.
  The travel brand last aired a TV ad in March 2014 with its ‘Stories are waiting’ campaign, which focused on travel to Paris.
  The latest ad follows a young traveller and his friends as they experience new things. Viewers are urged to pack small, live big and to open up their ‘travel state of mi
  
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• Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz

  20-02-2017 13:23
  
  Unilever’s Sunlight brand is helping improve access to clean water to countries such as NigeriaKraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal.
  Kraft Heinz had tabled what the Financial Times claimed was a £115bn bid for Unilever, which was rejected, but had been widely expected to come back with a better offer. The CEOs of both companies had been in talks up
  
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• John Lewis, Google and Ryanair: Everything that matters this morning

  20-02-2017 08:55
  
  John Lewis set to cut nearly 800 jobs as it looks to ‘modernise’ stores
  John Lewis has said that it could make over 770 of its staff redundant as it undertakes a major restructuring of its store operations.
  The job cuts will primarily affect employees in its carpet, curtain, blinds fitting and catering departments. The retailer plans to use a uniform menu across all its in-store restaurants, meaning it will no longer require chefs.
  Those made redundant will be able to apply for 386
  
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• Instagram, Guardian, Uber: Everything that matters this morning

  20-02-2017 08:55
  
  Instagram launches slideshow feature
  For those not content sharing a single picture or video, Instagram’s latest update allows multiple photos and videos in one post. Users can add up to 10 photos or videos from an event, much like the gallery feature on Instagram’s owner Facebook.
  In a blog post the social media site suggests sharing moments such as “your best friend’s surprise birthday party, from setting up to when they walk through the door” or creating “
  
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• HSBC, Snapchat, Samsung: Everything that matters this morning

  20-02-2017 08:55
  
  Tuesday 21st February 
  HSBC cuts pay of senior executives as 2016 profit slumps 62 percentHSBC has cut the the pay of its top executives by £1 million as Europe’s biggest bank is being investigated for money laundering offences.
  US regulators said it needed to toughen up its defences against financial crime. The warning comes after a £1.2bn fine from the US in 2012 for poor anti-money laundering controls and for “flouting US sanctions”.
  HSBC Holdings also repor
  
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• British Gas, YouTube, WhatsApp: Everything that matters this morning

  20-02-2017 08:55
  
  British Gas starts customer loyalty scheme
  British Gas is set to launch a £100m customer loyalty scheme in April, which will include discounts on energy or Sky entertainment packages.
  The scheme will be offered to millions of customers and will launch in April, according to a memo sent to staff and seen by the BBC.
  Sarwjit Sambhi, British Gas managing director of UK Home, said in the memo:
  “We will be giving existing customers strong reasons to stay with us… This reinforces o
  
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• Amazon, Google and Uber: Everything that matters this morning

  20-02-2017 08:55
  
  Google to make it harder for users to find pirate websitesSearch engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport.
  Both search engines have signed up to a new voluntary code of practice, which will ensure offending websites – such as Pirate Bay – are demoted in search results.
  The entertainment industry reached the agreement with the tech giants after
  
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• There's a simple reason the percentage of people owning a home is at a historic low

  20-02-2017 01:49 via feedproxy.google.com
  
  If it feels like your parents could afford to buy a house when they were your age, and you can't, you're not alone. 
  The homeownership rate in the US has hit a historic low, and a big part of that is a significant drop in ownership among younger Americans.
  "The homeownership rate—the percentage of households that own rather than rent the homes that they live in—has fallen sharply since mid-2005," Liberty Street Economics said in a blog post. "In fact, in the second quarter
  
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• US businesses rapidly adopt Instagram

  20-02-2017 01:00
  DARTMOUTH, MA: The great majority (82%) of privately owned companies in the US use at least one form of social media and, of those that do, LinkedIn remains the most popular although Instagram is gaining ground fast, according to a recent study. ...
  
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• UK retail sales fall unexpectedly

  20-02-2017 01:00
  LONDON: UK retail sales fell by 0.3% in January compared with the previous month, which was well below market expectations of sales growth of 0.9%, according to official figures released on Friday.The
  
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• Transparency 'has worsened' says AANA chief

  20-02-2017 01:00
  SYDNEY: Achieving transparency in advertising is a perennial problem, believes Sunita Gloster, CEO of the Australian Association of National Advertisers (AANA)."[Transparency] has worsened considerably in recent years with the emergence of new...
  
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• Singapore consumers are digitally savvy

  20-02-2017 01:00
  SINGAPORE: Brands looking for success in Singapore should recognise how important mobile devices have become to people's lives, according to a new survey that confirms Singapore's status as a digitally advanced nation.Based on responses from 1,000...
  
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• Publishers respond to P&G's concerns

  20-02-2017 01:00
  NEW YORK: A trade body representing premium publishers, including Bloomberg and the New York Times, has sent an open letter to Procter & Gamble's Chief Brand Officer, who last month demanded action to clean up the digital ecosystem.Digital...
  
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• Data is key for customer-centric brands

  20-02-2017 01:00
  LONDON: As the media landscape fragments and consumers face more choice than ever before, one of the few remaining ways for brands to stand out is to make themselves as customer-centric as possible, a leading marketer proposes.In a Warc Best...
  
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• ANA continues push on rebates

  20-02-2017 01:00
  DANA POINT, CA: Agencies and brands have more work to do in addressing the troubling issue of media rebates, a leading executive from the Association of National Advertisers (ANA) has suggested.Bill Duggan, the ANA's Executive Vice President,...
  
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• How Wall Street psychologists and Tony Robbins inspired one of the main characters on Showtime's 'Billions'

  20-02-2017 00:16 via feedproxy.google.com
  
  For viewers of Showtime's series "Billions," the character Wendy Rhoades, an in-house hedge fund psychiatrist played by Maggie Siff, may seem to be a dramatic invention. After all, do Wall Street's power players really need their egos boosted?
  It turns out that there is indeed a niche industry for Wall Street psychiatrists and performance coaches, intended to get traders and investors back on their game, to avoid the loss of potentially millions of dollars of other people's money.
  Steve Co
  
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