Sales & Marketing news

• Ella’s Kitchen founder Paul Lindley on why ethical brands will endure

  15-02-2017 18:16
  
  In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate their way through turbulent times. Few brand owners know this better than Ella’s Kitchen founder Paul Lindley, who has built his business on an evangelical commitment to i
  
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• Viacom on why we’re entering the ‘golden age’ of advertising

  15-02-2017 17:39
  
  Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema.
  And following its success, advertising is now experiencing a golden age of its own, according to Lee Sears, VP and head of commercial innovation for Viacom’s Velocity ad business.
  READ MORE: Oscar winning direc
  
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• Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January

  15-02-2017 15:48
  
  1. Nike and FKA twigs – Do you believe in more?
  Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the ‘new year, new me’ mantra turn to the ad for motivation. The ad introduces FKA twigs’ new song ‘Trust in me’ and the artist has even penned an open lette
  
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• Tom Goodwin: Make shopping practical or an experience, don’t do both

  15-02-2017 11:35
  
  A change is sweeping through retail and it’s not what everyone assumes it is. We may think the internet is changing shopping forever, and it certainly is, but another unspoken dynamic is everywhere – the bifurcation of retail.
  Every action has a reaction: a nation high from snacking on six-second videos also needs to binge-watch hours of TV. The consistency of a McDonald’s or Bud Light creates the need that craft beer and pop-up food festivals satiate. Shopping is seeing the s
  
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• Mark Ritson: There’s a new weapon in the targeting armoury

  15-02-2017 07:00
  
  In many ways, 2016 seems like a lifetime ago. Cast your mind back to February 2016 and you will recall a very different place. We had the effortlessly cool and immensely reassuring figure of Barack Obama making most of us feel like the free world was in safe hands. The UK was an established and essential member of Europe and, aside from a few right-wing nutters, the future of the British Isles was inextricably and irrevocably entwined with our Euro-cousins.
  And then it all changed. First, Brexi
  
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• Yellen says an Obamacare repeal could have 'a significant impact on spending' and the US economy

  15-02-2017 05:23 via feedproxy.google.com
  
  During her testimony to the Senate Banking, Housing, and Urban Affairs Committee, Federal Reserve Chair Janet Yellen outlined the potential economic impact of a repeal of the Affordable Care Act (ACA), better known as Obamacare.
  When asked by Democratic Sen. Bob Menendez about the effect of the recent budget resolution passed by Republicans that would repeal significant parts of the ACA on the broader US economy Yellen said, "We would have to look at what the shifts in healthcare have
  
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• Co-op: Brits are tired of brand’s jumping on the ethical bandwagon

  15-02-2017 02:00
  
  The Co-op is launching a new marketing campaign celebrating the ethical way it sources food and encouraging people to sign up to its membership scheme, as well as taking the opportunity to have a dig at its rivals over sustainability.
  The ad, which explains how Co-op members can now get 5% back on all own-label food and drink purchases and that 1% on all purchases is invested to support their local communities, features prominent buzzwords such as ‘Fairtrade’ and ‘British sour
  
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• Warc Media Awards judges offer tips

  15-02-2017 01:00
  LONDON: A simple, audience-focused and innovative media strategy - written up in a well-planned, self-critical case study - stands the best chance of success of winning at the Warc Media Awards, according to this year's judges.The
  
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• Snapchat looks for differentiation

  15-02-2017 01:00
  VENICE, CA: Snapchat is reported to be looking for new ways to differentiate itself from other social apps, including the launch of reality shows and augmented reality lenses, as a new study says that brand viewerships on the platform have increased...
  
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• Profit, penetration top business metrics

  15-02-2017 01:00
  LONDON: Profit and penetration were among the most important business metrics in the campaigns shortlisted for the 2016 IPA Effectiveness Awards, according to a new Warc report, while buzz and social media were the dominant soft metrics.The study,...
  
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• Loyalty isn't what it used to be

  15-02-2017 01:00
  NEW YORK: Businesses need to rethink their approach to loyalty programs or risk wasting billions of dollars, new research suggests, as more consumers shift their allegiances more frequently and as their expectations of brands change.The Accenture...
  
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• Cricket dominates Indian sponsorship

  15-02-2017 01:00
  MUMBAI:The Indian Premier League commands 74% of ad spend directed at sports leagues in India, according to a senior sports marketing executive.Sundar Raman, CEO of Reliance Sports – and former COO of the Indian Premier League –...
  
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• Condé Nast urges focus on quality

  15-02-2017 01:00
  HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.Jim Norton, Chief Business...
  
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• Brands feel protectionist heat

  15-02-2017 01:00
  ASIA: International brands operating across Asian markets should consider whether they are prepared for the "politics of consumption" in a time of political uncertainty and growing brand nationalism.The actions of leaders such as Donald Trump in...
  
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