Sales & Marketing news

• Brand safety online: Can it ever be guaranteed?

  09-02-2017 20:51
  
  Adverts from some of the world’s biggest brands are appearing next to content by pornographers, extremists and white supremacists, helping to fund their causes, according to a report in The Times.
  The newspaper’s investigation found that brands including Waitrose, Marie Curie and Mercedes-Benz were unwittingly appearing on hate sites and next to YouTube videos created by supporters of terrorist groups, including so-called Islamic State. It estimates this could be generating thousand
  
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• What will the marketing team of the future look like?

  09-02-2017 17:28
  
  As part of Marketing Week Live, which returns to Olympia Central on 8 and 9 March, Marketing Week will be hosting a lively debate exploring how marketing teams will be structured in years to come.
  Marketing Week editor Russell Parson will be joined by Zoe Harris, group marketing director at Trinity Mirror; Mark Evans, marketing director at Direct Line; Annabel Venner, global brand director at Hiscox; and Emma Woods, group marketing and digital director at Merlin Entertainments.
  Together they wi
  
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• PizzaExpress moves beyond gamification with reservation chatbot launch

  09-02-2017 16:05
  
  PizzaExpress has launched a Facebook Messenger bot allowing people to book a table upfront, in a bid to move away from gamification and make a “real” impact on how customers interact with the brand.
  The bot allows consumers to choose a local restaurant and book a table within 90 seconds and uses live data to analyse timings and table availability.
  The bot follows on from the restaurant brand’s Christmas activity, which allowed diners to scan a code using their smartphones to g
  
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• Life Beyond Marketing: How to master portfolio management

  09-02-2017 15:46
  
  From mentoring online startups to sitting on the board of a multinational publicly listed company (plc), a slew of high-profile marketers have swapped brand-side roles for the freedom of portfolio management over the past year.
  Notable among them is Roisin Donnelly, who after 31 years at Procter & Gamble resigned as brand director for Northern Europe last July to explore portfolio management. Alongside being an Advertising Standards Authority council member, Donnelly is now a non-
  
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• How to master portfolio management

  09-02-2017 15:46
  
  From mentoring online startups to sitting on the board of a multinational publicly listed company (plc), a slew of high-profile marketers have swapped brand-side roles for the freedom of portfolio management over the past year.
  Notable among them is Roisin Donnelly, who after 31 years at Procter & Gamble resigned as brand director for Northern Europe last July to explore portfolio management. Alongside being an Advertising Standards Authority council member, Donnelly is now a non-
  
  Read more

• Ex-Tesco marketing boss Robin Terrell on what it takes to be non-exec director

  09-02-2017 12:07
  
  Robin Terrell has made portfolio management a key aspect of his 26-year career, which includes high profile roles at Amazon UK where he was vice-president and managing director from the late 1990s through to his most recent role as Tesco chief customer officer.
  Accustomed to balancing portfolio commitments with corporate life since his first directorship in 2008, Terrell took on non-executive roles full time after leaving Tesco last October. His current list of projects spans hom
  
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• ‘Failure is an expensive training course’ says ex-Sainsbury’s marketing boss

  09-02-2017 11:53
  
  Speaking at an event held by The Marketing Society last night (8 February) focusing on bravery, Sainsbury’s ex-marketing director Sarah Warby claimed CEOs should not look at advertising failures as a disaster but as a lesson.
  Warby, who only left the role this week following five years at Sainsbury’s, was asked what she had learned from some of her biggest marketing failures. She responded: “I guess the key is that the whole team understands why the campaign was a failure and
  
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• The big debate: Are the ‘4Ps of marketing’ still relevant?

  09-02-2017 08:00
  
  The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that have failed to update to the modern, digital age.
  Marketing Week was drawn to reconsider the 4Ps recently when analysing the impact
  
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• Social video influences purchases

  09-02-2017 01:00
  GLOBAL: Three quarters of consumers connect watching a video on social media and their purchasing decision-making process, new research has claimed.
  
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• Mobile data is expected to surge

  09-02-2017 01:00
  SAN JOSE, CA: Mobile data traffic is forecast to grow seven-fold by 2021 because of strong growth in mobile users, smartphones and Internet of Things (IoT) connections as well as network speed improvements and mobile video consumption.That is...
  
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• Japan's seniors turn to smartphones

  09-02-2017 01:00
  TOKYO:Smartphone usage is growing among older Japanese consumers, who are adopting an increasingly digital lifestyle, according to new research.IPG Mediabrands' Media in Mind study,
  
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• How FMCG can weather China's slowdown

  09-02-2017 01:00
  BEIJING: China's ongoing economic downturn may be the most difficult period companies face as they build a long-term presence there, says a senior FMCG expert.According to Stephen Maher, President of Mondelez China and President of Sales and...
  
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• Four steps to video ad measurement

  09-02-2017 01:00
  LONDON/MOUNTAIN VIEW, CA: As more marketers make increasing use of digital video, so it becomes vital they understand how to measure the effectiveness of campaigns across a range of channels and publishers all of whom may be using different metrics....
  
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• Eight in ten Singaporeans shop online

  09-02-2017 01:00
  SINGAPORE: Online shopping is fast becoming a favourite activity of Singaporeans, research shows, as the country's bricks and mortar retail sector continues to struggle.A survey, conducted by Edelman Intelligence and Criteo, revealed that 84% of...
  
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• Digital moves from info to intell

  09-02-2017 01:00
  NEW YORK: Digital is not only capturing a greater portion of new marketing dollars and overtaking TV in many markets, it is also poised to bring about a step-change in the lives of everyone and marketers will need to respond accordingly, a new white...
  
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• Corona looks to 'Make America Great'

  09-02-2017 01:00
  MEXICO CITY: Corona, the beer brand, is seeking to foster a sense of unity by leveraging the slogan "Let's Make America Great Again" as a springboard for a broad, inclusive message that extends well beyond the United States.An ad
  
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• Carnival Corp. makes waves on TV

  09-02-2017 01:00
  LAS VEGAS: Carnival Corporation, the cruise-line company, has produced a diverse slate of TV series intended to help its brands demonstrate the attractiveness of taking a modern vacation at sea.Arnold Donald, President/CEO of Carnival Corp –...
  
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