Sales & Marketing news

• DHi Group: Senior Marketing Executive

  07-02-2017 17:54
  
  Competitive:DHi Group:
  This is an ideal opportunity for an all-round marketing exec looking to move into a more specialised B2B role...
  London
  
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• Mark Ritson: Opposing Trump means sacrificing sales for brand values

  07-02-2017 17:30
  
  Just over a week ago, farm mechanic Lars Tollef was enjoying a cup of coffee in his home town of Tolga in Norway. To the 27-year-old’s complete surprise the local paper approached him and asked him to answer a few questions for its regular feature ‘Over Kaffekoppen’, in which a local person answers a series of harmless questions over a cup of coffee.
  One of the questions was: “Who you would like to be stranded on a dessert island with?” Lars took a long pensive swi
  
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• ‘Digital media is a buyer’s market, but that doesn’t make it a good deal’

  07-02-2017 17:23
  
  It is a trusim to say that media has changed over my time. In fact, it has exploded and there’s now a daunting superabundance of choice for marketers.
  With choice comes competition, which classical theory suggests should be good for prices. This is partly true – for example the real price of TV airtime (and therefore, some argue, other media) has not risen significantly since the nineties.
  However, the increase in choice has not been matched by a commensurate increase in ways of reac
  
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• Meet the ecommerce startup taking on the big alcohol brands

  07-02-2017 17:20
  
  EeBria was launched at the start of the craft beer boom, back in 2013. Labelling itself the ‘Etsy of alcohol’, the startup started off as a digital business selling craft beer directly from the brewer to the consumer.
  In 2015, it went on to launch EeBria Trade, entering the wholesale market by sending alcohol fresh from brewers to more than 3,000 pubs, including BrewDog bars and Draft House. The company’s CEO and co-founder David Jackson, who was previously online marketing di
  
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• Is ‘Britishness’ losing its global brand power?

  07-02-2017 15:53
  
  Burberry’s marketing strategy draws heavily on its British heritageFor some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain and ‘Britishness’ has been called into question.
  Supporters of leaving the EU have suggested that Brexit marks a moment of “patriotic renewal&
  
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• How Aldi became Britain’s fifth largest supermarket

  07-02-2017 15:52
  
  Aldi has signed up the Brownlee brothers to push its ‘Get Set to Eat Fresh’ programmeAldi has overtaken the Co-operative to become the fifth largest supermarket in Britain for the first time.
  According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year on year in the 12 weeks ending 29 January. That increase helped buoy its market share by 0.6 percentage points, giving it a 6.2% market share and putting it just ahead of the Co-op on 6%.
  Fraser McKevitt, head of retai
  
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• Behavioural data can bridge the gap between what consumers say and do

  07-02-2017 14:37
  
  If the result of the EU referendum and US presidential election have taught us anything it’s that what people say they’re going to do and what they actually do are two very different things.
  It’s for this reason that the accuracy of traditional qualitative and quantitative research methods are under scrutiny like never before. This has led to the rise of alternative, behaviour-based techniques that aim to give a truer representation of how consumers are actually feeling a
  
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• L'Oreal UK: Marketing Manager - Active Cosmetics Divison - Vichy and Roger & Gallet

  07-02-2017 11:42
  
  Competitive Salary + benefits:L'Oreal UK:
  L’Oréal is seeking a dynamic, experienced, innovative Marketing Manager...
  Hammersmith, London
  
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• L'Oreal UK: Multi-Channel Acquisition Manager

  07-02-2017 11:39
  
  Competitive Salary + benefits:L'Oreal UK:
  As Multichannel Acquisition Manager you will be responsible for supporting the delivery of the acquisition strategy for the Professional Products team
  Hammersmith, London
  
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• L'Oreal UK: Digital Brand Manager - Carita, Decleor & Essie

  07-02-2017 11:32
  
  Competitive Salary + benefits:L'Oreal UK:
  The successful candidate will be able to combine an eye for luxury and attention to detail with first class technical digital abilities...
  Hammersmith, London
  
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• Youth culture 'atomises'

  07-02-2017 01:00
  LONDON: Youth culture in the UK is "atomising" as younger consumers wish to avoid being seen as members of any particular tribe, according to new research.This was one of the findings to emerge from a large-scale study that surveyed more than...
  
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• Warc Media Awards: Tech winners

  07-02-2017 01:00
  GLOBAL:Procter & Gamble-owned personal care brand Old Spice, charity Cancer Research UK and Australian mental health foundation Headspace have won Golds in the Effective Use of Tech category in the Warc Media Awards.These Awards recognise...
  
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• Turner taps eSports

  07-02-2017 01:00
  HOLLYWOOD, FL: Turner Sports, the broadcasting channel, says it is reaching a whole new audience through its eSports coverage and the Eleague it launched less than a year ago"It's an insanely passionate growth area of the young male demographic,"...
  
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• Super Bowl ads tap humour, inclusiveness

  07-02-2017 01:00
  HOUSTON: Social inclusiveness, humour and celebrities have emerged as trends in the welter of instant analysis of this year's Super Bowl ads.BrainJuicer, the System 1 research agency, tested every single ad live, in as close to real-time as...
  
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• Share of digital spend grows in SE Asia

  07-02-2017 01:00
  SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.Figures from researcher eMarketer, in collaboration with IAB Singapore,...
  
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• NTUC Fairprice evolves with Singapore

  07-02-2017 01:00
  SINGAPORE:The digital evolution of the Singaporean consumer prompted NTUC Fairprice, Singapore's iconic grocery brand, to a major rethink in marketing strategy – but changing direction as a market leader is not without its challenges,...
  
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• Coke tracks impact of brand 'feelings'

  07-02-2017 01:00
  BOCA RATON, FL: Coca-Cola, the soft drinks giant, has found that measuring how marketing impacts consumer "feelings" offers powerful real-time insights which can then help boost key brand metrics.Patricia Fonseca, Knowledge & Insights Director...
  
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• Amazon and Alibaba square up in India

  07-02-2017 01:00
  NEW DELHI: Amazon India is looking to move into online food retailing while Alibaba is investing in local m-commerce and payments business Paytm, as the two e-commerce giants edge towards a battle in the subcontinent.Last week it was reported that...
  
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