Sales & Marketing news

• Super Bowl 2017: The best and worst ads

  06-02-2017 18:31
  
  Brands that ramped up the humour in their Super Bowl slot achieved better emotional resonance with consumers compared to politicised ads, as people sought light relief from the current state of affairs in the US.
  A lucrative advertising slot at the Super Bowl is a huge investment for brands looking to benefit from the millions of viewers that tune in to watch the game, and new analysis shows those that chose ‘funny’ creative resonated more with audiences in 2017.
  Almost 112 million
  
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• Snapchat must prove to marketers it has mass appeal

  06-02-2017 17:34
  
  Snapchat must do more to prove its worth to brands in the wake of its IPO filing, with marketers suggesting the platform is too restrictive and fails to cater to a mass audience.
  On Friday (3 February), Snapchat filed for a $3bn IPO. As part of the filing, the company admitted it faces challenges convincing advertisers over the veracity of its ad business.
  The filing highlighted that while revenues came in at $404.5m (£324m) last year, up from $58.7m (£47m) in 2015, its net loss wide
  
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• DNA Recruit: Senior (Digital) Account/Project Manager - Digital Agency

  06-02-2017 17:13
  
  £33000.00 - £38000.00 per annum + benefits:DNA Recruit:
  Hybrid account handling / delivery role within an award winning, independent, digital agency.London
  
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• Industry-specific marketing training: Highly relevant or too niche?

  06-02-2017 16:14
  
  There is currently much discussion around the value of marketing qualifications and whether formal training is required. In one of Marketing Week’s most read articles of 2016, columnist Mark Ritson sparked a lively debate following his assertion that marketing experts should have a formal qualification.
  He said: “If [marketers] are being held up as experts in the discipline of marketing – not just digital communications, you will note – you would certainly
  
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• ‘Reduce risk by giving your agencies hell’

  06-02-2017 15:12
  
  In my many moons in agency new-business, the most dramatic shift I saw was how marketers approached ‘credentials’ meetings. When assessing network agencies offering established services, they were confident. But when weighing-up emerging disciplines like creative technology, content and service design, they weren’t.
  Once assured and reserved, they would become curious and confessional. It felt like they were searching for something. So why the new disciplinary angst?
  In search
  
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• ‘Marketers should be accredited like lawyers’, says new DMA chair

  06-02-2017 13:01
  
  Marketers should be subject to “an accreditation like lawyers, accountants and others” in order to boost flagging trust in the industry, according to the incoming chair of the Direct Marketing Association (DMA), who wants to see “definite movement” in this direction by 2020.
  Karmarama co-owner Mark Runacus, who has just begun a three-year term chairing the DMA board, says: “If we all had to be regularly accredited with things like the [DMA Code] as part of our etho
  
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• Waitrose, Facebook, Wikipedia: Everything that matters this morning

  06-02-2017 08:55
  
  Waitrose to close six stores putting 600 jobs at risk
  Supermarket retailer Waitrose is expected to close six stores and remove a layer of management in the face of falling profits, putting 600 jobs at risk.
  The planned closures are likely to affect the retailer’s stores in Hertford, Staines, Leek, Huntingdon, Cardiff Queen Street and Palmers Green in north London.
  Waitrose also plans to remove the role of department manager across its 350 stores nationwide, affecting 180 jobs. The su
  
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• Waitrose, Facebook and ad fraud: Everything that matters this morning

  06-02-2017 08:55
  
  Brands unwittingly funding extremists through digital ads
  Brands including Waitrose, Mercedes-Benz and holiday firm Sandals are unknowingly funding extremist groups by advertising on their websites or alongside their YouTube videos, according to an investigation by The Times.
  The ads are likely to generate thousands of pounds for Islamic extremists and white supremacist groups given a video on YouTube can attract more than a millions hits, with the creator earning $7.60 for every
  
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• Trump, Facebook and VR: Everything that matters this morning

  06-02-2017 08:55
  
  White House advisor ‘told off’ for promoting Ivanka
  Yeah, we’re not really sure what’s going on in this picture either. [Source: Nordstrom]The White House has “counseled” a top aide to President Donald Trump after she promoted Ivanka Trump’s fashion line during a TV appearance.
  Reacting to news that department store Nordstrom had dropped Ivanka’s fashion line, Trump’s advisor Kellyanne Conway urged people in a TV appearance to &ldqu
  
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• McDonald’s, Trump and VR: Everything that matters this morning

  06-02-2017 08:55
  
  White House adviser ‘told off’ for promoting Ivanka
  Yeah, we’re not really sure what’s going on in this picture either. [Source: Nordstrom]The White House has “counseled” a top aide to President Donald Trump after she promoted Ivanka Trump’s fashion line during a TV appearance, according to the Associated Press.
  Reacting to news that department store Nordstrom had dropped Ivanka’s fashion line, Trump’s advisor Kellyanne Conway urged
  
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• Fake news, Facebook & H&M: Everything that matters this morning

  06-02-2017 08:55
  
  Brits are bad at spotting fake news
  A new study by Channel 4 and YouGov shows people in the UK are not good at identifying fake news. People were shown six headlines – three real and three fake but while 49% of Brits believe they can confidently identify a false news story just 4% were able to correctly single out the story by the headline. These included headlines such as ‘Tourist bitten by massive crocodile after trying to take a selfie’, which is true, and ‘Immigrants
  
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• Disney, Starbucks, Uber: Everything that matters this morning

  06-02-2017 08:55
  
  Disney CEO staying on after disappointing results
  Chief Executive Bob Iger says he is willing to extend his term as the CEO of Walt Disney, after disappointing results in the company’s quarterly earnings yesterday (Tuesday 8).
  Shares fell more than 2 percent after the report and revenues were lower than estimated at $14.8bn rather than the predicted $15.3bn. Net income also slipped from $2.88bn to $2.4bn.
  READ MORE: Bob Iger ‘open’ to staying on as Disney chief beyond 201
  
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• Coke, Ryanair & Apple: Everything that matters this morning

  06-02-2017 08:55
  
  Airbnb is one of the brands to sign the brief.Tech brands file legal brief condemning Trump’s travel ban
  Not content with making their views on President Donald Trump’s executive order on immigration known, 97 brands from Apple to Zynga have stepped up their opposition by filing what is known as an ‘amicus brief’. The brief emphasises the importance of immigrants to the US economy and society. Participants include Facebook, Google, Intel, Netflix and Uber as well as non-t
  
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• How brands are benefitting from blurring day and night economies

  06-02-2017 08:00
  
  Busaba has adapted its setting and menu to take dining from day to nightAs a nation of flat white drinkers and foodies growing up in an experience economy, you’re as likely to see a British 20-something sipping a cold brew coffee and finding recipes on Instagram as you are drinking a pint down their local pub.
  Our thirst for bespoke, on-demand experiences means the nature of 24-hour culture is also changing. The thriving nightclub scene of 20 years’ ago has been replaced by coff
  
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• Trump could approve a giant merger that's scaring American farmers (BAYN, MON)

  06-02-2017 05:22 via feedproxy.google.com
  
  By the time President Donald Trump took office, he had already gotten involved in one of the world’s biggest mergers.
  In mid-January, the CEOs of Bayer and Monsanto, Werner Baumann and Hugh Grant, reported in a joint statement that they had a “very productive meeting” with the incoming president about their potential $66 billion merger.
  The deal, which the two companies announced in September, would combine the German pharmaceutical and chemical group with the US seed giant &md
  
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• Starbucks has become a target of Trump-loving conservatives — and that's great news for the brand (SBUX)

  06-02-2017 05:12 via feedproxy.google.com
  
  If you've scrolled through Starbucks' Facebook page or Twitter mentions recently, you've likely seen some angry messages amongst the photos of lattes.
  "You are very wrong and stepped over my American line and beliefs," reads just one such post of dozens on Starbucks Facebook page on Thursday. "American First and forever."
  The most recent source of Starbucks outrage is the company's plan to hire 10,000 refugees in the next five years, in response to the executive order temporarily banning all ref
  
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• The five Ps of mobile moments

  06-02-2017 01:00
  LONDON: People interact with their smartphones fleetingly throughout the day and brands need to connect positively yet unobtrusively if they are to build brand love and influence in these micro-moments, an industry figure says,Writing in the...
  
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• Sales and marketing need to align

  06-02-2017 01:00
  LONDON: Sales and marketing teams need to work more closely together to better understand their audience and convert leads, but new research suggests that many UK brands have yet to make this adjustment.Oracle, the cloud applications business,...
  
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• Rothenberg challenges digital industry

  06-02-2017 01:00
  HOLLYWOOD, FL: Marketers must develop common digital standards and carefully assess which firms they work with in order to help tackle the spread of disinformation, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau...
  
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• Retail innovation can boost Singapore

  06-02-2017 01:00
  SINGAPORE: Singapore will not escape the economic slowdown facing many Asian markets in 2017, as lower consumer spending and a more pessimistic business climate take effect, but the city state can use adversity to its advantage, an industry figure...
  
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• Quality newspapers tap digital subs

  06-02-2017 01:00
  NEW YORK: Political uncertainty and fake news are driving consumers back to news brands they feel they can trust, new figures suggest.President Trump, himself the purveyor of statements of questionable accuracy, recently tweeted that someone...
  
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• Mobile preferred for video streaming

  06-02-2017 01:00
  SAN JOSE, CA: A majority of US consumers use their smartphones to view TV or movies purchased or streamed online, according to new research.The
  
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• Indonesian adspend picks up

  06-02-2017 01:00
  JAKARTA: The rate of growth of advertising expenditure in Indonesia doubled in 2016, new figures show, as the economy recovered from several years of sluggish growth.Data from researcher Nielsen indicated that total spending for the year –...
  
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• Indian consumers crave simplicity

  06-02-2017 01:00
  GLOBAL: Indian consumers, more than any others around the world, are prepared to pay more for simpler experiences, research has shown, with insurance emerging as a particular pain point.The
  
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• A 29-year-old tech founder named to the Forbes '30 Under 30' list shares his best entrepreneurship advice

  06-02-2017 00:02 via feedproxy.google.com
  
  Eugene Marinelli has a resume that many Silicon Valley hopefuls would envy. 
  The recent inductee to Forbes' 30 under 30 finance list has two degrees in computer science, and he interned for the engineering departments at Apple and Google.
  After his internships Marinelli landed a job on the finance engineering team at Palantir, the big data company founded by billionaire Peter Thiel. 
  "While working on Palantir's finance engineering team I qu
  
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