Sales & Marketing news

• Here's what could save Chipotle (CMG)

  04-02-2017 22:30 via feedproxy.google.com
  
  Chipotle has been struggling since the E. coli contamination scare started back in November 2015. 
  The stock tumbled more than 50% and consumer perception of the brand fell to its lowest level since 2007, according to a survey by the YouGov Brand Index.
  But a note published on Tuesday by David Palmer and Eric Gonzalez's team at RBC Capital Markets says the fast-casual restaurant should outperform over the next one to two years as the chain ramps up its digital ordering and de
  
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• Coach is teaming up with Selena Gomez to gain access to her 108 million Instagram followers (COH)

  04-02-2017 20:30 via feedproxy.google.com
  
  Coach plans to use social media to boost its brand in 2017. On its second quarter earnings call, the company announced it is partnering with pop star Selena Gomez. 
  "Of course, signing Selena Gomez as the new face of Coach will amplify the Coach message given her very substantial global following, especially on social media," according to Coach CEO Victor Luis in the transcript.
  Gomez has 108 million followers on Instagram, and Coach is hoping the collaboration will help boost its soci
  
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• Trump's border tax plan has one problem

  04-02-2017 20:28 via feedproxy.google.com
  
  Everyone seems to be talking about a border tax these days — but few people seem to know what they’re talking about.
  One reason is the neophyte US president’s own mixed message. As he has done on multiple occasions, President Trump has taken both sides of this particular issue at various times.
  On January 16, Trump said he was hesitant to impose a border tax on imported goods as part of his anti-trade push: “Anytime I hear border adjustment, I don't love it,” he sai
  
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