Sales & Marketing news

• Programmatic: Is going in-house the wrong answer to the right question?

  02-02-2017 17:56
  
  Some 90% of advertisers are reviewing and resetting how they buy programmatic ads as concerns around transparency, rebates and ad fraud rise.
  That was the conclusion of study by the WFA this week, which found in-house desks are now used by a fifth of its members, up from almost none two years ago. And use of private marketplaces where advertisers deal directly with publishers is increasing 67%.
  READ MORE: 90% of advertisers looking to change how they buy programmatic ads
  The need for a new
  
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• DNA Recruit: Content Marketing Executive -Retail and Design Agency - London

  02-02-2017 13:00
  
  £32000.00 per annum:DNA Recruit:
  If you're looking to get a foot on the ladder in the retail and design space this could be the job for you.
  London
  
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• Suki Thompson: 2017 is the tipping point for marketing transformation

  02-02-2017 12:50
  
  Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you.
  Brexit and economic instability, tech disruption, being hired and fired, downsizing, new marketing and agency structures, information overload, the need for speed… the list is endless.
  For the marketing industry, change has been huge.
  “The defining challenge for marketing organisations in the 21st century is structural,&rdq
  
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• Mastercard’s CMO on why storytelling is dead

  02-02-2017 12:29
  
  How has Mastercard’s marketing vision changed to connect with a broad audience?
  The velocity of technology’s evolution has created huge opportunities for brands to build more meaningful connections with consumers. We recognise this opportunity to connect with consumers in a way that turns marketing into a force multiplier for our brand and business.
  We have re-engineered our efforts internally so we can provide more value to the connected consumer. We accomplish this in four wa
  
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• P&G’s media crackdown is just the start as industry looks to “change for the better”

  02-02-2017 11:00
  
  The ad industry has reacted positively to Procter & Gamble’s (P&G) call to increase transparency around media buying and viewability, but is hoping it will just be the “starting point” for radical change.
  Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain.
  “We have a media supply chain that is murky at best and fra
  
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• Facebook shakes off metrics ‘concerns’ as its revenues jump again

  02-02-2017 11:00
  
  Facebook’s ad business saw revenues jump again as the social network shook off growing concerns from marketers about measurement, transparency and viewability.
  The social network’s revenues were up 51% in the fourth quarter to $8.8bn (£6.9bn), while net income came in at $3.5bn (£2.7bn). Facebook now has 1.9 billion monthly active users, with 1.2 billion of those logging on every day.
  The revenue jump beat analyst expectations and comes despite Facebook’s admission
  
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• TalentHub: Dublin Calling – Great Opportunities Available

  02-02-2017 10:22
  
  Competitive:TalentHub:
  Ireland is experiencing a phenomenal wave of opportunity and we want to hear from anyone who may consider a relocation.
  Dublin, Ireland
  
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• Zero-based budgeting: Critical to growth or a distraction?

  02-02-2017 08:00
  
  Zero-based budgeting (ZBB) is a contentious issue. Advocates talk up its benefits in ensuring marketing focuses on its strategic objectives, while detractors claim it is bureaucratic and wastes time.
  Yet it is becoming increasingly popular in marketing departments, particularly at major FMCG firms.
  ZBB is a way of budgeting that means marketers start with a clean slate each year, hence the “zero-base”. Rather than taking last year’s advertising spend as a benchmark for determi
  
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• Warc Media Awards: Partnerships winners

  02-02-2017 01:00
  GLOBAL: Mars-owned confectionery brand M&Ms, retailer John Lewis, tea brand Brooke Bond Red Label and the US Army have won Golds in the Effective Use of Partnerships and Sponsorships category in the Warc Media Awards.These Awards recognise...
  
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• Rural India gets budget boost

  02-02-2017 01:00
  NEW DELHI: Rural India is set to get a boost, as Finance Minister Arun Jaitley announced a 24% increase in spending for rural, agricultural and allied sectors, including investment in jobs and infrastructure.In his budget speech, the minister also...
  
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• Nissan drives ahead on content

  02-02-2017 01:00
  LAS VEGAS: Marketers have a "long list" of tasks to accomplish in order to consistently deliver the type of content required to engage today's consumers, a leading executive from Nissan, the automaker, has argued.Roel de Vries, Corporate Vice...
  
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• Facebook focuses on outcomes

  02-02-2017 01:00
  MENLO PARK, CA: Facebook has announced steps to improve cross-channel comparability and third-party verification of data as it seeks to restore confidence in the platform following a series of measurement-related problems towards the end of last...
  
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• Content clutter fails consumers

  02-02-2017 01:00
  GLOBAL: Consumers expect brands to produce content in some form, but they see more than half their output as mere clutter that fails to deliver any personal benefits, new research says.The latest
  
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• Brands leverage Singles Day year-round

  02-02-2017 01:00
  SHANGHAI: Brands, including Mondelez and Moleskine, are using a huge influx of new Chinese customers on Singles Day to fuel their data and CRM marketing efforts through the rest of the year.With US$630bn gross merchandising value recorded last...
  
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• adam&eveDDB tops The Gunn Report rankings

  02-02-2017 01:00
  GLOBAL: adam&eveDDB (London) was the most-awarded agency in the world last year, according to The Gunn Report 2016, while Samsung was the most-awarded advertiser.The Gunn Report –...
  
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