Sales & Marketing news

• Marketoonist on ‘customer-centric marketing’

  01-02-2017 16:45
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ‘customer-centric marketing’ appeared first on Marketing Week.
  
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• ISM manufacturing ticked up more than expected

  01-02-2017 16:00 via feedproxy.google.com
  
  The latest readings on the health of US manufacturing are out on Wednesday morning.
  ISM manufacturing PMI rose to 56.0 in January.
  That was above economists' expectations for an uptick to 55.0, from December's seasonally adjusted reading of 54.5.
  A reading above 50 suggests that the industry is still expanding.
  Meanwhile, Markit manufacturing PMI came in at 55.0 in January. This was just a hair lower than the expectation of 55.1.SEE ALSO: What 25 major world leaders and dictators
  
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• Senate Republicans bypass Democratic boycott to approve Trump's Cabinet picks

  01-02-2017 15:59 via feedproxy.google.com
  
  Republicans on the Senate Finance Committee on Wednesday approved President Donald Trump's nominees for secretary of the Treasury and secretary of Health and Human Services without any votes from Democrats.
  Republicans used a parliamentary tactic to change the rules of the committee, allowing allowed them to pass the nominations on to the full Senate without Democrats in attendance.
  Democrats had boycotted a Tuesday vote on the two Cabinet picks, Steven Mnuchin for Treasury and To
  
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• Apple is taking off after its earnings beat (AAPL)

  01-02-2017 15:50 via feedproxy.google.com
  
  Apple is up more than 5% on Wednesday morning at $127.76 after reporting better than expected earnings on Tuesday afternoon. While the quarterly results were ahead of estimates, the company's second quarter revenue guidance came up a bit short.
  Here's a look at the key numbers:
  EPS (GAAP): $3.36, up 2% year-over-year, ($3.22 expected)
  Revenue: $78.4 billion, up 3% year-over-year, ($77.4 billion expected)
  Gross margin: 38.5%, versus expectations of 38.4%
  iPhone unit sales: 78 million, up 4%
  
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• The analyst behind the data everyone is citing to argue against Trump's immigration ban says it changed his mind on the issue

  01-02-2017 15:47 via feedproxy.google.com
  
  In the past 41 years, no American has been killed on US soil by a terrorist from any of the seven countries included in President Donald Trump's controversial executive order on immigration. That's one of the findings of a comprehensive look at foreign terror on US soil analyzed by Alex Nowrasteh of the libertarian Cato Institute.
  Combining data from multiple sources, Nowrasteh found that the actual risk to Americans has been infinitesimal, and some of the terrorists that have been caught on US
  
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• PAUL SINGER'S ELLIOTT: 'There is a deep underlying complacency which we think permeates global financial markets'

  01-02-2017 15:45 via feedproxy.google.com
  
  Elliott Management, the $31.6 billion New York hedge fund run by Paul Singer, is prepping for a wide swath of market moves as Donald Trump's presidency takes shape.
  "Now more than ever, we want to be positioned for as many permutations as possible in order to preserve capital if market conditions deteriorate," Elliott wrote in its fourth-quarter letter released in January, a copy of which was reviewed by Business Insider.
  Investors are battling uncertainty from the US in the wake of Preside
  
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• RAY DALIO: 'We are increasingly concerned about the emerging policies of the Trump administration'

  01-02-2017 14:55 via feedproxy.google.com
  
  Ray Dalio, the head of the hedge fund Bridgewater Associates, is cooling off on his opinion of President Donald Trump.
  Dalio, who had been hopeful about a Trump presidency and some of his economic policies, seems to have struck a less optimistic tone, according to a letter obtained by Bloomberg.
  In the letter, Dalio warned that there was a high level of uncertainty in the market and told clients to avoid investing too heavily in a particular asset, according to the Bloomberg report.
  "While there
  
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• One of the most senior women in finance is going to work for George Soros

  01-02-2017 14:38 via feedproxy.google.com
  
  One of the most senior women in finance is headed to run investing for billionaire philanthropist and investor George Soros.
  Dawn Fitzpatrick, a senior exec at the asset-management arm of UBS, is taking over the position of chief investment officer for Soros Fund Management. She will oversee money for Soros, his family, and the Open Society Foundations, Soros' philanthropic arm.
  A spokesman for Soros confirmed the hire. Bloomberg earlier reported the news.
  Fitzpatrick replaces Ted Burdick, who l
  
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• 'The US labor market is hitting on all cylinders'

  01-02-2017 14:37 via feedproxy.google.com
  
  ADP's reading on the growth of private payrolls in the US surged above expectations for the month of January.
  The measure of private-sector job growth increased by 246,000 for the month, well above the 168,000 that economists were expecting. The measure grew by 153,000 in the prior month.
  The huge ADP beat is also a good sign of strength in the labor market ahead of the January jobs report, which is due out on Friday. That more comprehensive look is expected show nonfarm payrolls grew by 175,000
  
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• The peso has done something shocking since Trump took office

  01-02-2017 14:21 via feedproxy.google.com
  
  The Mexican peso has done something shocking since President Donald Trump took on office January 20th. It's actually stronger versus the US dollar.  
  The Mexican peso hit a one-month high of 20.6601 per dollar on Wednesday morning before trimming some of its gains. The currency trades up 0.4% at 20.7520 per dollar as of 8:22 a.m ET.
  Mexico's currency has had a wild start to 2017. 
  It fell about 6% over the first three weeks of the year as traders priced in what a Trump presidency could
  
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• How to avoid getting stuck in the London bubble

  01-02-2017 14:11
  
  Brands are missing out on opportunities and wasting ad spend by not recognising regional differences across the UK and failing to meet the needs, preferences and media consumption habits of people outside London.
  The EU Referendum vote last June proved that Britain is not a united kingdom. Look at any map showing the split between the location of leave and remain voters and it’s a patchy picture, which among other things highlights that the views of those living in the capi
  
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• The risk and rewards of brands taking on Trump

  01-02-2017 13:38
  
  A lot can happen in 12 days. But few would have expected President Donald Trump to make so many radical changes in such a short space of time.
  In particular, Trump’s executive order to suspend the US refugee admissions system for 120 days and to ban all entry of citizens from seven Muslim-majority countries has been met with widespread anger. In fact, hundreds of thousands continue to take to the streets globally to protest against the controversial changes.
  And it isn’t just the pu
  
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• Bitcoin is busting out

  01-02-2017 13:26 via feedproxy.google.com
  
  Bitcoin is busting out of its range that had been in place for the middle part of January. The cryptocurrency spent the past two weeks trapped at the $880 to $920 resistance level but has finally broken through. 
  Bitcoin rallied 3.7% on Tuesday as the Trump team exchanged barbs with German Chancellor Angela Merkel over the weakness of the euro, closing the day near $955 a coin. Tuesday's gains have carried over into Wednesday's session with the cryptocurrency up close to 1% near $972. 
  
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• The Great & The Good: Senior SEO Account Manager (International)

  01-02-2017 11:35
  
  £40000 - £50000 per annum + incredible benefits:The Great & The Good:
  Excellent opportunity to build and lead the SEO department for a brilliant digital agency.
  London
  
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• Netflix and YouTube enter top 10 best brands list for first time

  01-02-2017 11:00
  
  For the first time, YouTube and Netflix have made it into the top 10 in YouGov BrandIndex’s annual list of the UK’s top brands, showing the growing value consumers place on online streaming sites.
  Netflix and YouTube took sixth and ninth position respectively with buzz scores of 11 and 9.9, while BBC iPlayer maintained its position on the list with a score of 11.8.
  The ranking is based on YouGov’s BrandIndex buzz scores across a 52-week period. These are a measure of the publi
  
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• Netflix and YouTube are among UK’s most talked about brands

  01-02-2017 11:00
  
  For the first time YouTube and Netflix have made the top ten on YouGov’s list of the UK’s top brands, as video content and streaming sites show no signs of slowing down this year.
  Netflix and YouTube took sixth and ninth positon, with buzz scores of +11 and +9.9, while BBC iPlayer maintained its position on the list with a score of +11.8.
  The list is based on YouGov’s BrandIndex buzz scores across a 52-week period. These are measured by the public’s perception of a brand
  
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• 60% of content created by brands is ‘just clutter’

  01-02-2017 09:00
  
  Havas’ meaningful brands study found a correlation between brands that create effective content and business resultsSome 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results.
  That is the conclusion of a new report by media agency Havas. For the first time this year, The ‘Meaningful Brands’ study looked at the role of content and whether it has value or not. This is
  
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• Gabriele Skelton: Account Manager for design and branding agency

  01-02-2017 04:00
  
  £30000 - £35000 per annum:Gabriele Skelton:
  In need of a zing in your step to get you out of bed each day, then this agency will definitely provide you with that! A collaborative and wonderful agency, with a dream client list, would love to hire an Account Manager to join their team!London
  
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• Fast food brands take a hit as Google tops world’s most valuable brands ranking

  01-02-2017 01:01
  
  The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance.
  Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with healthier challenger brands offering greater choice for consumers.”
  KFC fell 110 places to 146th, with its brand value down
  
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• What is the role of market researchers?

  01-02-2017 01:00
  BOCA RATON, FL: Market researchers must be "zealots" in championing the voice of the customer in the face of a rising tide of different data streams, a leading executive from Ipsos Connect has suggested.Sherrill Mane, SVP/Head of MAdTech Strategy...
  
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• Vietnam: South East Asia's rising star?

  01-02-2017 01:00
  HO CHI MINH CITY: While several SE Asian markets face gloomier prospects in 2017, Vietnam's booming mobile connectivity, space for new brands and increasingly international outlook could see it become a star market in the year ahead.Domestic...
  
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• Sponsorship growth slows

  01-02-2017 01:00
  NEW YORK: The North American sponsorship market – the largest in the world – is expected to grow more slowly than the global market in the coming year, at 4.1% compared to 4.5%.The latest review of the industry by IEG, the WPP-owned...
  
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• Patanjali shifts marketing approach

  01-02-2017 01:00
  MUMBAI: Patanjali Ayurved was one of the top ten advertisers on TV in 2016 in terms of insertions but it appears to be changing tack in 2017 as it puts more emphasis on sponsorship.Data from measurement company BARC India showed that the ayurvedic...
  
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• IAB targets fake news

  01-02-2017 01:00
  HOLLYWOOD, FL: The leadership of the IAB has spoken out strongly on the issue of fake news, describing it as a "moral failure" that the industry has a responsibility to address."There's a linear connection between fake news and those trolls of...
  
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• DTC challenges brands

  01-02-2017 01:00
  LONDON: Consumer goods brands are experimenting with direct-to-consumer opportunities, but most have yet to create sustainable value-generating initiatives, according to a new Warc report.
  
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• Dot-Gap: Performance Planning Director

  01-02-2017 01:00
  
  £60k:Dot-Gap:
  Performance Planning Director opportunity that is all about client services and essentially being an internal consultant. Massive clients! Top agency!
  London (Central), London (Greater)
  
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• DDMA spending grows

  01-02-2017 01:00
  GLOBAL: As marketers everywhere accept that data is now essential to their work, they are spending more on data-driven marketing and advertising (DDMA) and getting better at evaluating its effectiveness, a new study says.The
  
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• Brands tap ecommerce

  01-02-2017 01:00
  NEW YORK: A growing number of brands are interested in exploring the opportunities presented by ecommerce, according to a new study by the Association of National Advertisers (ANA).The industry body polled 215 client-side executives from its...
  
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• Aussie media agencies criticised

  01-02-2017 01:00
  SYDNEY: Australian news media saw advertising revenues fall 7.5% in 2016, with industry figures expressing criticism of the role played by media agencies in allocating clients' budgets.Total revenues for the year stood at A$2,281m, according to...
  
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• The Apple TV is not selling well (AAPL)

  01-02-2017 00:43 via feedproxy.google.com
  
  Apple reported record revenue and profit when it reported first fiscal quarter earnings on Tuesday.
  iPhone sales were up. Mac sales were up. Apple had a great quarter.
  One notable category, however, that Apple saw significant annual declines in, was in "others," a catch-all category where Apple lists sales of products like the Apple Watch, various accessories and dongles, Beats headphones, and the Apple TV. 
  That category got crushed. It was down 8% from the same time last year, despite a r
  
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• Apple's CEO sees a way to bring back billions in cash from overseas (AAPL)

  01-02-2017 00:34 via feedproxy.google.com
  
  Apple may have a way to bring back to the US some of the billions in cash it's storing overseas.
  CEO Tim Cook said on the company's earnings call Tuesday that he expects congress to pass tax reform this year. That tax reform could loosen up the taxes Apple would have to pay if it brings back cash from overseas, one of the key reasons it continues to store most of its cash outside the US.
  "I am optimistic on what I'm hearing for some tax reform this year," Cook said on the call. "I
  
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