Sales & Marketing news

• Facebook is building its own TV app to show longer videos (FB)

  31-01-2017 23:30 via feedproxy.google.com
  
  Facebook is building its own TV app to work with set-top boxes like the Apple TV, according to a report in The Wall Street Journal on Tuesday.
  The app would give Facebook a way to encourage its users to watch longer videos, a goal the company has already signaled in conversations with content creators and recent tweaks to the Facebook News Feed.
  Facebook is currently testing mid-roll ads that play during the middle of videos on its network, and the Journal notes that Facebook plans to
  
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• The end of Obamacare's open enrollment comes amid big questions about its future

  31-01-2017 22:33 via feedproxy.google.com
  
  Tuesday marks the final day of open enrollment on the Affordable Care Act's exchanges.
  Facing down the possibility of repeal, Americans can still sign up for health insurance coverage for 2017 through the end of the day. But the uncertainty facing the law known as Obamacare may already be affecting the number of people signing up.
  President Donald Trump's administration has ceased nearly all communications and outreach trying to get Americans to enroll — which may cause big probl
  
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• 'I am expecting disaster': Concern about Trump's import tax is spreading beyond the border region

  31-01-2017 22:12 via feedproxy.google.com
  
  The deterioration in US-Mexico relations has wounded the peso, driving down the buying power for many Mexicans, particularly those who cross the border to shop at stores and markets in the US.
  Small and informal businesses in the border area have struggled of late, as the declining value of the peso against the dollar has kept many Mexicans who would cross the border to shop at home.
  The problem has been pronounced in Texas, where cities and towns near the border rely on Mexican shoppers for sa
  
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• Apple beats on revenue and profit but forecasts weakness (AAPL)

  31-01-2017 21:50 via feedproxy.google.com
  
  Apple beat on the top and bottom lines as sales of iPhone sales grew for the first time in a year. 
  But the pick-up in the company’s business — which lifted Apple shares 2% in after-hours trading on Tuesday — may not prove as robust as some had hoped.
  Apple’s sales forecast for the first three months of 2017 fell short of Wall Street targets.
  Apple's revenue, however, returned to growth after three quarters in which its revenue fell on an annual basis. Apple's revenu
  
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• 'It's all mental with him': Warren Buffett's late wife revealed why it took the billionaire so many years to start giving away his fortune

  31-01-2017 21:35 via feedproxy.google.com
  
  "The Oracle of Omaha" is regarded asone of the most generous philanthropists in the world, with lifetime giving topping $25 billion.
  But it took billionaire Warren Buffett several decades to start donating his massive fortune — a decision his late first wife Susan grappled with, according to the new HBO documentary "Becoming Warren Buffett."
  "The biggest thing about making money is time," Buffett, now worth more than $73 billion, says in the documentary about his decision to save his earn
  
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• The clearest articulation of what Trump wants to do to America's economy comes from one person

  31-01-2017 21:22 via feedproxy.google.com
  
  It is sometimes difficult to get a detailed, direct answer from President Trump and his surrogates on their economic policy.
  During the campaign he slid past substance by making sweeping claims of how, under a Trump administration, the US would '"win bigly" and "stop being taken advantage of."
  Those pronouncements continue.
  But luckily there is one voice coming from the White House that clearly articulates the direction in which it wants this country to head economically. That voice belongs to P
  
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• Manchester United Limited: Media Marketing Executive

  31-01-2017 17:41
  
  Competitive:Manchester United Limited:
  As part of a busy media department this role is to work within the Media Marketing team, supporting the Media Marketing Managers...
  This role will be based at the Stadium Site, Chester Road Building
  
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• Facebook defends metrics errors as it puts focus on transparency

  31-01-2017 17:00
  
  Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position.
  The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products. In September it said it had overstated how long users watch videos for on its site by up to 80%. And with further investigations it found it had
  
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• Mobile web browsers are becoming obsolete: Native commerce is the next frontier

  31-01-2017 13:02
  
  Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say.
  Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape. Last year was a year of contradictory claims with some reports stating ‘the app boom is over’ while others suggesting it’s
  
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• New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’

  31-01-2017 11:51
  
  Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65.
  The campaign is being in launched in stages, with the out-of-home posters released last week and the digital activity starting yesterday (30 January). The new TV ad is set to hit British airwaves on 24 February.
  It will also include an app where women can upload
  
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• Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

  31-01-2017 11:41
  
  Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about  5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital marketing and beyond it to the future of global brand communications.
  He has made big speeches before, several quite revealing. But at the weekend he obvious
  
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• How China surged ahead in mobile – and what the West can learn

  31-01-2017 10:40
  
  Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster.
  Each year is not just associated with an animal sign, but also one of five elements: gold (metal), wood, water, fire or earth. So 2017 is a fire roo
  
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• Four things marketers can learn from innovation in the travel sector

  31-01-2017 08:00
  
  A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers.
  Be mobile first
  Being part of an industry that has experienced unprecedented levels of disruption over recent years, travel players have had to embrace digital transformation to remain competitive.
  To serve
  
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• Consumers ‘hunker down’ as major purchase intent drops

  31-01-2017 01:01
  
  British consumers’ propensity to make major purchases fell two points in January to a score of +10, according to GfK’s latest consumer confidence index.
  The decline, which was the complete reverse of a seven point increase in December, is perhaps expected given the general trend for consumers to spend less in January following a Christmas blowout. But Joe Staton, head of market dynamics at GfK, expects the decline in major purchases to continue throughout 2017.
  He tells Marketing We
  
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• UK adspend hit £21bn in 2016

  31-01-2017 01:00
  LONDON: The UK advertising market shrugged off Brexit concerns in the third quarter of 2016 as spending rose 4.2% to break £5bn, with full-year spending estimated to have risen 4.4% to top £21bn for the first time, according to latest...
  
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• Smart marketers don't react to trends

  31-01-2017 01:00
  SYDNEY: Marketers wanting to connect with millennials and Gen Z need to get ahead of the curve rather than spend their time following trends, an industry figure has argued."Smart marketers … can absolutely connect with millennials,"...
  
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• Rare Selection: Strategy Director - branding, digital, comms, leisure, retail, media, international, charity

  31-01-2017 01:00
  
  £90 - £100k + bonus and benefits:Rare Selection:
  Are you an outstanding strategy director with innate burning curiosity looking to bring your 'A' game to solve a diverse range of problems?
  London (Central), London (Greater)
  
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• P&G dumps digital deadbeats

  31-01-2017 01:00
  HOLLYWOOD, FL: Procter & Gamble, the FMCG giant, is implementing a non-negotiable five-point program as it seeks to identify which agencies, publishers and measurement providers are willing to proactively clean up the digital ecosystem.Marc...
  
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• India's digital adspend soars

  31-01-2017 01:00
  MUMBAI: Digital remains a relatively small part of in the Indian advertising ecosystem but it is one of the fastest growing, according to a new report, which forecasts it will increase at a CAGR of 33.5% between 2015 and 2020.Digital accounted for...
  
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• Data is 2017 marketing focus

  31-01-2017 01:00
  HOLLYWOOD, FL: The attention of marketers, media buyers, publishers, and digital advertising technology executives in 2017 will be focused on measurement and attribution, a new study reports.According to
  
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• Brands seek programmatic transparency

  31-01-2017 01:00
  GLOBAL: As programmatic ad buying matures, the world's biggest brands are seeking greater control and transparency, primarily through the review of existing contracts rather than bringing the work in house, new research suggests.The World...
  
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• Brands respond to Trump travel ban

  31-01-2017 01:00
  GLOBAL: President Trump's latest pronouncement, on restricting US entry to people from certain Muslim countries, has brought a swift reaction from several high-profile brands and left some countries eyeing up potential new tourism opportunities. ...
  
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• Anti-counterfeiting tactics need rethink

  31-01-2017 01:00
  BEIJING:The fight against counterfeiting of luxury brands is failing to recognise some of the main motivations for purchase, research suggests.An academic study, New insights into unethical...
  
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