Sales & Marketing news

• P&G issues call to arms to ad industry over ‘antiquated’ media buying

  30-01-2017 18:25
  
  Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has called for the industry to increase transparency around media buying and viewability after criticising the “murky” supply chain.
  Speaking at the IAB’s Annual Leadership Meeting last night (29 January), Pritchard labelled the current system “antiquated” and unable to cope with the shift to digital. And he said the increasing trend for ad blocking among consumers is due to “crappy adv
  
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• Secret Marketer: Most brands can learn nothing from Apple and Nike

  30-01-2017 18:22
  
  I have a confession to make. A heresy that I can probably only say under cover of the Secret Marketer name, and one that will ensure I get burned at the stake. Or, perhaps, the 21st-century equivalent, trolled on Twitter.
  Most of us marketers should ignore what the top brands are doing. Apple, Google, Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, McDonald’s and GE (Interbrand’s top 10) are irrelevant. They’re the marketing equivalent of the 1%, not the 99% that
  
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• MOVES-Bordier UK names two managers to its sales and marketing team - Reuters

  30-01-2017 16:03
  
  MOVES-Bordier UK names two managers to its sales and marketing team
  Reuters
  Jan 30 Asset management firm Bordier UK appointed Andrew Clotworthy as business development manager and Andrew Rowlands as marketing manager in its sales and marketing team. Clotworthy joins the firm from Canaccord Genuity Group Inc , where ...en meer »
  
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• Bordier UK names two managers to its sales and marketing team - Reuters

  30-01-2017 16:03
  
  Bordier UK names two managers to its sales and marketing team
  Reuters
  Asset management firm Bordier UK appointed Andrew Clotworthy as business development manager and Andrew Rowlands as marketing manager in its sales and marketing team. Clotworthy joins the firm from Canaccord Genuity Group Inc, where he ...en meer »
  
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• The recipe for marketing effectiveness

  30-01-2017 10:00
  
  The explosion of data and media channels in recent years has occurred against a backdrop of economic uncertainty and financial belt-tightening. Both trends make it difficult for marketers to prove their effectiveness and show how they generate returns for their businesses.
  Marketers that can demonstrate their effectiveness stand a better chance of thriving in their career and of ensuring that their role is respected in the boardroom, but this is not easy in an increasingly diffus
  
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• Russell Parsons: Marketers should take control of all ‘4Ps’

  30-01-2017 08:00
  
  Before I came to work for Marketing Week my knowledge of how marketers earned their keep was limited to one thing – the ‘4Ps’. As I matured as a marketing reporter, it quickly became apparent the 4Ps were not sufficient for many. Others argued the mix of product, place, price and promotion was a relic that should be confined to the marketing archives.
  The job many marketers have is not as described in textbooks. Some of the 4Ps now rest with others in the business. Many markete
  
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• Russell Parsons: It’s time marketers took control of all ‘4Ps’

  30-01-2017 08:00
  
  Before I came to work for Marketing Week my knowledge of how marketers earned their keep was limited to one thing – the ‘4Ps’. As I matured as a marketing reporter, it quickly became apparent the 4Ps were not sufficient for many. Others argued the mix of product, place, price and promotion was a relic that should be confined to the marketing archives.
  The job many marketers have is not as described in textbooks. Some of the 4Ps now rest with others in the business. Many markete
  
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• How marketers should deal with post-Brexit price rises

  30-01-2017 08:00
  
  The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation.
  At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond?
  A Marketing Week poll on Twitter reveals 44% of marketers currently have primary responsibility for pricing, while 27% say they don’t but should. More than a third of respondents (36%) do not
  
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• Truth is, someone's going to lose big in Trump's economy — but no one thinks it's them (WYNN)

  30-01-2017 01:33 via feedproxy.google.com
  
  Steve Wynn sounds jubilant these days.
  On Thursday, the Las Vegas casino billionaire gave his quarterly address to shareholders of Wynn Entertainment.
  Business at his new hotel and casino on the Chinese territory of Macau is growing as he would like, and — for the first time in a long time — the mogul known for his bombastic tirades against the Chinese and American governments seems pleased with politics.
  When a worried Wall Street analyst asked him whether he thought trade spats bet
  
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• 90% of advertisers looking to change how they buy programmatic ads

  30-01-2017 01:01
  
  The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s).
  A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and business models to improve control and transparency.
  The findings are based on a survey of 59 WFA members across 18 industry sector
  
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• Wealthy Chinese head to London

  30-01-2017 01:00
  BEIJING/LONDON: More than 6m Chinese are expected to travel abroad during the Spring Festival, with the UK among the top destinations for wealthy consumers keen to escape the country's pollution and tap into their love of British brands.The Hurun...
  
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• Venmo's tips for building consumer love

  30-01-2017 01:00
  SAN FRANCISCO: Venmo, the peer-to-peer app for transferring money, has helped encourage usage of its service by tapping into positive emotional space, rather than focusing solely on financial matters.Jay Parekh, Director/Business Development at...
  
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• Understanding of rural consumers needs to improve

  30-01-2017 01:00
  ASIA: Rural consumers in emerging markets are increasingly tech-literate and brand-aware, but much about their behaviour remains misunderstood, according to a leading academic.Vijay Mahajan, a professor of marketing at the University of Texas at...
  
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• More bespoke online video needed

  30-01-2017 01:00
  LONDON: Online video advertising is evolving rapidly as it moves beyond standard formats, but the industry remains overly dependent on TV assets, according to an industry figure who argues that advertisers need to think digital-first.Writing in...
  
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• Media agencies brace for budget shift

  30-01-2017 01:00
  NEW YORK: Over the next five years, media agencies will be hit as marketers shift their budgets out of paid media and into improving the customer experience, an industry analyst has predicted.The US Digital Marketing Forecast 2016 to 2021, from...
  
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• Haymarket Media Group: Video Producer - Campaign

  30-01-2017 01:00
  
  £20-23k:Haymarket Media Group:
  Campaign are recruiting a Video Producer, to create , package and repurpose video content for our audience of industry professionals
  London
  
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• Haymarket Media Group: Junior Video Producer - Campaign

  30-01-2017 01:00
  
  £20-23k:Haymarket Media Group:
  Campaign are recruiting a Junior Video Producer, to create , package and repurpose video content for our audience of industry professionals
  London
  
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• Haymarket Media Group: Content Producer - Haymarket Content Labs

  30-01-2017 01:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket Content Labs team is recruiting a content producer to produce commercial content for a series of industry-leading magazinesTwickenham, London (Greater)
  
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• Consumers need benefits to share data

  30-01-2017 01:00
  GLOBAL: Consumers worldwide are generally more willing than unwilling to share personal data if they can see a clear value exchange, new research has shown, but most are ambivalent.Research firm GfK asked 22,000 people in 17 countries to indicate...
  
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• Chatbots must find 'human' balance

  30-01-2017 01:00
  MUMBAI:While chatbots offer new efficiency for customer service, brands can't forget the importance of human interaction, a leading Indian bank executive believes.According to Deepak Sharma, Chief Digital Officer at India's Kotak Mahindra Bank,...
  
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• Bleacher Report shift pays off

  30-01-2017 01:00
  SAN FRANCISCO: Bleacher Report, the digital sports property, has shifted its focus away from news and in doing so has become a successful brand for millennial men that is attracting more advertisers.Almost a year ago owner Turner Broadcasting...
  
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