Sales & Marketing news

• The Marketing Week Mini MBA in marketing is back for 2017

  27-01-2017 17:01
  
  The Marketing Week Mini MBA in Marketing is back in 2017, offering marketers the tools they need to become more confident, more effective and more inspired.
  The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be hosted by marketing professor and Marketing Week columnist Mark Ritson.
  Last year, almost 450 people took the course, with 93% of those saying it helped them feel more
  
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• Mercedes-Benz creates ‘customised’ agency model as it unveils Super Bowl spot

  27-01-2017 17:01
  
  Peter Fonda in Mercedes-Benz’s ‘Easy Rider’ Super Bowl advertMercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”.
  The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. Mercedes-Benz also provided an exclusive preview of its advert for the American foo
  
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• Mercedes-Benz creates ‘customised’ agency model

  27-01-2017 17:01
  
  Peter Fonda in Mercedes-Benz’s ‘Easy Rider’ Super Bowl advertMercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”.
  The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. Mercedes-Benz also provided an exclusive preview of its advert for the American foo
  
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• How Tesco’s £3.7bn Booker deal will impact its brand

  27-01-2017 16:33
  
  The Booker deal means Tesco will have 8,000 click-and-collect sites in the UKIt’s safe to say Tesco’s £3.7bn acquisition of Booker, the UK’s biggest food wholesaler, has sent shockwaves through the retail industry.
  As Tesco’s CFO Alan Stewart frantically checked his iPhone for updates on the supermarket’s shares in the front row, this morning’s (27 January) press briefing saw his boss Dave Lewis confidently talk up the acquisition.
  Tesco expects synergie
  
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• Costa: Data Analyst – Apps

  27-01-2017 15:23
  
  Competitive + Benefits:Costa:
  We’re Costa, the nation’s favourite coffee shop brand*, pouring our heart and soul into everything we do...
  Holborn and Covent Garden, London (Greater)
  
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• Unilever, Airbnb and Rimmel: 5 things that mattered this week

  27-01-2017 13:33
  
  Unilever focuses on local products in response to ‘the return of nationalism’
  It’s not just global politics that has been affected by a recent resurgence of nationalism – brands are seeing an impact too.
  Unilever’s CEO Paul Polman said during a results call yesterday (26 January) that the world has become more “multipolar”, with local tastes and nationalism becoming increasingly important to consumers.
  “This is global. In the UK you like your Marm
  
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• Camelot CEO Andy Duncan: Winners keep spending in times of change

  27-01-2017 13:28
  
  In a world rocked by Brexit and the election of President Trump in the US, brands and agencies in the UK and beyond can survive by being confident and continuing to invest in creativity, says Camelot CEO and Advertising Association president, Andy Duncan.
  You can’t ignore Trump and what’s happening in the States, or the anti-globalisation feeling in some countries.
  Clearly one of the issues is how this will play out for the UK in the context of Brexit. Also we have to thin
  
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• Costa: CRM Analytics Insight Manager

  27-01-2017 13:25
  
  Competitive:Costa:
  Your data will help us earn the loyalty of our customers...
  Dunstable
  
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• TMP Worldwide: Project Manager / Senior Project Manager

  27-01-2017 13:10
  
  Competitive+ Benefits:TMP Worldwide:
  TMP Worldwide is an integrated communications agency with an enviable client list...
  London (Central), London (Greater)
  
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• Theresa May’s proposals for a modern industrial strategy is ‘major step forward’

  27-01-2017 11:21
  
  Theresa May’s proposals for a modern industrial strategy, which aims to secure a future for Britain as a competitive global nation, was welcomed by the creative industries that will benefit from a collaboration with technology.
  In her speech, the Prime Minster listed the creative sector as one of the five industries that could benefit from new ‘sector deals’ and investment in research and development – as part of a bid to “support the industries of the future where
  
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• Tesco looks to dominate food industry with £3.7bn Booker deal

  27-01-2017 09:51
  
  Tesco is acquiring Booker, the UK’s largest food wholesaler and owner of convenience brands such as Londis and Budgens, in a £3.7bn deal.
  The move would ensure Tesco has the UK’s biggest convenience operation, with it potentially taking on the thousands of stores Booker owns. It would also take its click-and-collect operation up to a potential 8,000 sites.
  Booker supplies food to 450 caterers, 12,000 retailers and 900,000 small businesses including restaurant brands such as Wa
  
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• A startup somehow bundled 3 of the buzziest areas of finance into a single hedge fund

  27-01-2017 01:11 via feedproxy.google.com
  
  What would happen if you put three of the buzziest areas of finance — roboadvising, blockchain, and peer-to-peer lending — together?
  LendingRobot Series, that's what. 
  The new robo-hedge fund, which combines cloud-based automation with machine learning technology, was launched on January 26 by LendingRobot, an alternative lending roboadviser based in Seattle, Washington. It's an extention of LendingRobot Classic, which automates management of existing peer-to-peer acc
  
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• UK adspend beats Brexit expectations

  27-01-2017 01:00
  LONDON: UK advertising expenditure increased 4.2% in Q3 2016, the quarter that followed the country's vote to leave the European Union (EU), according to the latest figures from the Advertising Association and Warc, which are due to be published in...
  
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• Positive appeals drive charity success

  27-01-2017 01:00
  NEW YORK: Ads eliciting negative emotions such as guilt can prompt people to donate money to charity, but positive messages are more impactful in encouraging major decisions like fostering a child, according to a study published in the Journal...
  
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• Integrating customer data key to success

  27-01-2017 01:00
  SHANGHAI: Integrating multiple sources of customer data for a single customer view is key to a more effective marketing strategy, a senior Google executive believes.Derek Kwok, Head of Data Solutions and Insights for Greater China and Korea at...
  
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• How clients should brief an agency

  27-01-2017 01:00
  GLOBAL: Clients need to commit time, effort and forethought to defining the parameters of what they want their agencies to achieve, an industry figure has argued in a Warc Best Practice paper.In
  
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• Google blocked 1.7bn bad ads in 2016

  27-01-2017 01:00
  SAN FRANCISCO: Google took down 1.7bn ads that violated its advertising policies in 2016, more than double the amount of "bad ads" taken down in 2015, the company has announced.These included more than 5m payday loan ads, which were disabled in...
  
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• Emerging Asia drives travel boom

  27-01-2017 01:00
  SINGAPORE: Asia-Pacific's outbound travel market is expected to grow by 6% annually from 2016 to 2021, but the region's emerging markets will grow twice as fast as developed ones, a new report has forecast.According to MasterCard, the financial...
  
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• Agencies must work harder on diversity

  27-01-2017 01:00
  LONDON: Some 12% of agency staff in 2016 came from a black, Asian or minority ethnic (BAME) background, according to the Institute of Practitioners in Advertising (IPA), which called on agencies to do more to improve their ethnic diversity targets. ...
  
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• Google's CEO didn't have a very convincing answer for a potentially huge weakness in its business (GOOG, GOOGL)

  27-01-2017 00:45 via feedproxy.google.com
  
  If Google has one weak spot right now, it's voice-based computing.
  And on Thursday's Q4 earnings call, Wall Street analysts cut right to the chase, asking Google executives if the company was at risk from the growing popularity of voice-enabled devices, which lack the screens Google's online ads rely on.
  Google CEO Sundar Pichai sought to tamp down the concerns, telling analysts on the call that Google was "comfortable" about the way things would play out over the coming years. 
  B
  
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