Sales & Marketing news

• Alibaba on conquering Europe in a ‘different way’

  25-01-2017 17:57
  
  Jack Ma, the founder of Alibaba, was one of the first businessmen to meet President Trump following the election.It is telling that Alibaba founder Jack Ma was one of the first businessmen to meet with President Trump after his election win, with the pair thought to have discussed plans to create 1 million jobs by helping US SMEs sell into China.
  However, despite being one of the most powerful brands in the world, worth an estimated $49.3bn (£40bn) according to Millward Brown’s
  
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• ISBA will ‘up its game’ in 2017, says new director general

  25-01-2017 17:45
  
  ISBA will be “upping its game” in 2017, according to new director general Phil Smith. Under his leadership the self-proclaimed ‘voice of British advertisers’ plans to move from a “defensive” position of protecting advertisers’ interests in the media owner and agency environment to addressing the issues brand builders face in the digital world.
  Marketing Week speaks to Smith, who succeeds Mike Hughes who stepped down after 10 years at the trade body
  
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• DNA Recruit: Senior Planner - Digital and Direct Agency - London

  25-01-2017 13:07
  
  £55000.00 - £60000.00 per annum:DNA Recruit:
  Enjoy creating powerful direct response campaigns? Love working across all media and appreciate the value of traditional channels?
  London
  
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• Rimmel London unveils ‘brand evolution’ to make consumers ‘part of the story’

  25-01-2017 13:00
  
  Rimmel London has evolved the brand’s identity in a new campaign featuring its first male beauty influencer, alongside a new strapline ‘Live the London Look’.
  The campaign, created in partnership with BETC London, launches with a digital-only film that looks to celebrate diversity and self-expression. It shows brand ambassadors, including numerous influencers and a male beauty blogger, talking about confidence, individuality and make-up.
  The film concludes with everyone framin
  
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• Costa: Product Analyst – Apps

  25-01-2017 12:49
  
  £Competitive + Benefits:Costa:
  You're someone who's got their finger on the digital pulse
  Holborn, London
  
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• Why bank brands are taking a more purposeful marketing approach

  25-01-2017 11:28
  
  Financial services brands are overhauling their marketing strategies, going from functional to emotional by showing off their quirky history or their efforts to make the world a slightly better place.
  Santander is the latest to change approach. It has turned to user-generated content to launch a campaign that it hopes can speak to customers in a more authentic way than could be achieved with a glossy, highly polished campaign. The new campaign, which was created in partnership with WCRS, also r
  
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• Smartphones boost digital payments

  25-01-2017 01:00
  NEW DELHI: The growing penetration of smartphones across India, combined with demonetisation, is likely to accelerate a shift to digital payments and boost m-commerce, a new report says.According to intelligence firm Ken Research, digital payments...
  
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• Smart tech needs to be more joined up

  25-01-2017 01:00
  LAS VEGAS: Voice-activated assistants were a major feature of the recent CES, but agency executives have cautioned that until these and other smart technologies work more seamlessly together, their impact will remain limited.Emma Robertson, CEO,...
  
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• One app to rule them all

  25-01-2017 01:00
  SHENZHEN/MUMBAI:The lives of smartphone users across Asia could become considerably simpler in future as a number of players rethink the use of apps by making them cloud-based or integrating multiple separate functions within a single app.While...
  
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• Jim Stengel to chair Warc Awards

  25-01-2017 01:00
  GLOBAL: Warc is today launching the Warc Awards, a global search for next-generation marketing effectiveness, with renowned author Jim Stengel chairing a judging panel.A prize fund of $30,000 will reward entries across three categories: Effective...
  
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• Genes affect online behaviour

  25-01-2017 01:00
  LONDON: Marketers and publishers have yet another variable to consider as academic research suggests that genes may play a significant role in how people engage with online media alongside environmental factors.A study of online media use in 8,500...
  
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• Effectiveness requires balance

  25-01-2017 01:00
  LONDON: Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short- and long-term strategies, according to a Warc report.
  
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• Consumers' privacy concerns grow

  25-01-2017 01:00
  FRAMINGHAM, MASS: The issue of digital privacy appears to be troubling a growing number of US consumers, recent research and online search trends have indicated.A survey of 2,500 consumers by IDC looked at key areas of privacy concern for...
  
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