Sales & Marketing news

• The biggest companies in the world are excited about one of Trump's key economic plans

  24-01-2017 20:02 via feedproxy.google.com
  
  S&P 500 companies are pumped for President Donald Trump to cut their taxes.
  Trump has proposed lowering the statutory tax rate on US corporations to 15% from the current 39%. While few companies actually pay the full 39% (the average effective tax rate for S&P 500 companies is around 29%), the possibility that the rate could drop even further has executives pretty jazzed up.
  According to FactSet's John Butters, of the 42 S&P 500 companies that reported earnings through January 1
  
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• A former regulator talks speed and special interests in the stock market

  24-01-2017 20:00 via feedproxy.google.com
  
  A change in administration and at the helm of the SEC typically encourages conversation about regulatory reform.
  How much regulation is too much, what assumptions are worth reexamining, and how can the government make sure that innovative ideas have a chance to succeed and at the same time protect investors and market integrity?
  Those questions are core to the evolution of everything from the blockchain to robo-advisers, and they also matter a lot to how our stock markets evolve.
  I have been in
  
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• Yahoo’s massive hack had very little impact on traffic — and likely won’t kill the Verizon deal (YHOO, VZ)

  24-01-2017 19:42 via feedproxy.google.com
  
  Yahoo didn't lose much traffic during the final three months of the year, even after it revealed that it suffered one of the worst data hacks in history — and for investors waiting for Verizon to complete its $4.8 billion acquisition of Yahoo, that's very good news.
  On Monday, Yahoo announced in its earnings report that user engagement numbers have remained largely intact compared to the same quarter of last year, across page views, email activity, and search trends. 
  T
  
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• There's a key risk in Europe that everybody is missing

  24-01-2017 19:40 via feedproxy.google.com
  
  Upcoming European elections, especially those in France and Germany, have many Wall Street economists on edge as the wave of populism sweeps the globe.  
  For many, the focus is on whether there is a path to electoral victory in the likes of Marine Le Pen of the right-wing populist National Front party in France, or the far-right Alternative for Germany (AfD) party that has made gains in the wake of the migrant crisis and Brexit victory in the UK. 
  What people aren't
  
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• Verizon slides after earnings miss (VZ)

  24-01-2017 19:39 via feedproxy.google.com
  
  Verizon Communications Inc. is down 4.56% at $50.02 a share after releasing disappointing fourth quarter results on Tuesday morning.
  Verizon's operating revenue fell for the third straight quarter, to $32.34 billion, from $34.25 billion in the same period of 2015.
  Net income attributable also fell to $4.5 billion, or $1.10 per share, in the quarter ended Dec. 31 from $5.39 billion, or $1.32 per share, a year earlier.
  Excluding items, the company earned 86 cents per share, missing the averag
  
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• 'Did he lie?': Democratic senator grills Trump health pick about whether he is developing Obamacare replacement

  24-01-2017 18:28 via feedproxy.google.com
  Democratic Sen. Sherrod Brown suggested Tuesday that President Donald Trump may have lied about developing a replacement plan for the Affordable Care Act during a contentious line of questioning with the prospective secretary of health and human services.
  Brown asked Tom Price, Trump's HHS nominee, point blank whether Trump lied during a press conference when he said that he was working with Price on a replacement bill for the law better known as Obamacare.
  "President Trump said that he's w
  
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• A key figure just presented China with a nasty choice for its economy

  24-01-2017 18:22 via feedproxy.google.com
  
  China has just been presented with a harrowing choice for its economy, according to Reuters. The choice is both complex and simple: Either keep money from flowing out of the country, or join the ranks of the world's modern, transparent economies.
  Choosing the former would be an act of desperation. Choosing the latter, at least in the short term, could unleash untold amounts of pain on the country.
  Here's what happened. This week, someone very important to China told the country to knock it
  
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• Influencers top list of the biggest celebrity endorsers in 2016

  24-01-2017 18:19
  
  Social media influencers were among the top celebrity endorsers for brands in 2016, according to a new report by Celebrity Intelligence.
  Top names include Hailey Baldwin, Kendall Jenner, Iris Apfel, Vogue Williams and Karlie Kloss. The list highlights that social media influencers are now contending with more traditional celebrities to be brand endorsers.
  Model Hailey Baldwin, who takes top spot on the list, is a prime example of how brands are looking to social media followings for their next
  
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• FEDEX CEO: The US trying to grow without free trade 'would be like trying to breathe without oxygen' (FDX)

  24-01-2017 17:45 via feedproxy.google.com
  
  Fred Smith, CEO of FedEx, is pushing back against the new administration's stance on trade. 
  In an interview with Fox Business Network's Maria Bartiromo, Smith criticized President Donald Trump's decision to sign an executive order on Monday that states his intent to pull the US out of the Trans-Pacific Partnership trade pact and displays his more protectionist stances.
  Smith said that trade has played a key part in growing the US economy for centuries and can continue to contribute to
  
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• The man who transformed investing for Main Street sees a bleak future for Wall Street's money managers

  24-01-2017 17:43 via feedproxy.google.com
  
  John C. Bogle, 87, is the father of index investing, which allows anyone to invest in the market at very low cost — at such a low cost that traditional money managers trying to actively beat the markets are getting squeezed out.
  Bogle founded Vanguard in 1974, creating the first index fund and allowing investors to passively invest in the stock market by tracking a market index. He stepped down as CEO in 1996 but continues to speak out about the advantages of passive investing. He recently
  
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• Mark Ritson: Live streaming has no impact or reach, but marketers will do it anyway

  24-01-2017 17:41
  
  You know that feeling when you went a bit hard the night before and then ended it with a massive, fuck-off curry? Of course you do. You work in marketing. You know that feeling better than me.
  You also know that dull burning sensation the next morning in your lower intestine and the feeling that someone is playing the bongos with increasing vehemence down below. And then the weary acquiescence to the fact that you are only moments away from a controlled explosion of epic proportions.
  That&rsquo
  
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• It would be a disaster if automakers do what Trump wants (F, GM, FCAU)

  24-01-2017 17:27 via feedproxy.google.com
  
  President Donald Trump met with the CEOs of General Motors, Ford, and Fiat Chrysler Automobiles on Tuesday.
  Before the meeting, he listed his demands on Twitter.
  "Will be meeting at 9:00 with top automobile executives concerning jobs in America," he wrote from his personal Twitter account. "I want new plants to be built here for cars sold here!"
  Of course, most cars and trucks sold in the US are already built in the US. The "big three" carmakers are major employers in the upper Midwest, a key re
  
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• Marketing Week Live returns with a top schedule for 2017

  24-01-2017 17:26
  
  Marketing Week Live is returning to Olympia Central in London on the 8 and 9 March with a packed schedule and top speakers. The event covers everything from the fundamentals of marketing to the latest developments in technology and inspirational discussions on leadership.
  Speakers this year include Innocent’s CEO Douglas Lamont and Nathan Ansell, global director of loyalty, customer insight and analytics at Marks & Spencer. They will be joined by industry experts from brands including
  
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• A start-up that has been predicting the Fed's next move just scored $3 million in funding

  24-01-2017 17:21 via feedproxy.google.com
  
  A start-up that has been predicting the Fed's next move just scored a big win.
  Prattle, a Missouri-based data provider, said on January 24 that it had raised a $3.3 million seed round of financing led by GCM Grosvenor, a Chicago-based global investment and advisory firm with $45 billion in assets.
  "As a 'fund of funds,' Grosvenor has a birds-eye view of the hedge fund and capital markets industry," said Prattle CEO and cofounder Evan Schnidman.
  "Their support is proof that the marketplace&n
  
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• 'Reality finally caught up' with the most important part of the US housing market

  24-01-2017 17:08 via feedproxy.google.com
  
  Existing home sales in the US booked a weaker-than-expected December but saw their strongest year since 2006.
  Sales decreased by 2.8% at a seasonally adjusted annual rate of 5.49 million in December, according to the National Association of Realtors. 
  Economists had forecast that sales fell by 1.1% at an annualized rate of 5.52 million, according to data from Investing.com.
  Most homes that are bought and sold in the US are not brand new, making this the most active segment of the
  
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• Yahoo jumps after earnings beat (YHOO)

  24-01-2017 17:02 via feedproxy.google.com
  
  Yahoo is up 3.54% at $43.90 a share, and trading at its best level since September, after the company reported Q4 results following Monday's closing bell.
  Here are the key numbers:
  Q4 Revenue (ex TAC): $960.1 million, down roughly 4% year-on-year, but above Wall Street's $908 million target.
  EPS (adjusted): $0.25, above the $0.21 expected by Wall Street.
  The company also announced that it has delayed the timeframe for closing its $4.8 billion acquisition by Verizon, as it grapples with
  
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• Trump's health and human services pick invested in pharma stocks 3 months before proposing legislation that would benefit them

  24-01-2017 16:49 via feedproxy.google.com
  
  Amid Rep. Tom Price's second hearing on Capitol Hill for the role of health and human services secretary, the question of Price's ethics during his tenure in Congress is sure to come up.
  The latest questionable event to come to light?
  Price introduced legislation that would have made a tax deduction on Puerto Rico manufacturing plants permanent. That bill came just three months after Price invested $1,000 to $15,000 in the pharma companies Amgen, Bristol-Myers Squibb, and Lilly and the medical d
  
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• Barclays downgrades Apple, says investors are pinning too much hope on the iPhone 8 (AAPL)

  24-01-2017 16:48 via feedproxy.google.com
  
  Barclays analysts said they do not see "meaningful upside potential" in Apple stock in a note distributed to clients on Tuesday.
  Basically, Barclays analyst Mark Moskowitz believes that investors are putting too much stock in the iPhone 8 "supercycle" later this year.
  Apple is expected to release a significantly redesigned iPhone this fall that some analysts believe will return the product line to sales growth given the large buildup of current iPhone users waiting to upgrade.
  "Our chi
  
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• Lane Bryant CEO mysteriously gone 4 months after key promotion

  24-01-2017 16:46 via feedproxy.google.com
  
  The CEO of the women's clothing retailers Lane Bryant and Catherine's has left the company just four months after a key promotion, according to the New York Post.
  Heasley became CEO of Lane Bryant in 2013.
  She was promoted to chief executive of Catherine's, another plus-size brand, four months ago. 
  Ascena Retail, the owner of Lane Bryant and Catherine's, confirmed Heasley's departure to the New York Post.The company said Heasley “resigned and is no longer with the
  
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• Apple slips after being downgraded at Barclays (AAPL)

  24-01-2017 15:49 via feedproxy.google.com
  
  Apple is down 0.07% at $119.92 a share following a downgrade by Barclays. 
  Barclays downgraded the iPhone maker from "overweight" to "equal weight" and dropped its price target to $117 from $119. 
  In a note sent to clients on Tuesday, Barclays analysts said they do not see "meaningful upside potential" in the stock.
  Ultimately, Barclays still believes that Apple is a good stock for long-term investors, especially given the company's large cash balance and products that retain cust
  
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• EMO Unlimited: Product Manager

  24-01-2017 15:34
  
  £42-45,000 per annum + comprehensive benefits package:EMO Unlimited:
  We have a requirement for a client focused, commercially astute Product Manager to provide leadership and support...
  Bristol (City Centre), City of Bristol
  
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• Airbnb pushes ‘Trips’ service with experiential ‘outside-in’ house

  24-01-2017 15:30
  
  Airbnb’s ‘outside in’ house.Airbnb has made the first move to promote its new ‘Trips service’ in London as it talks up the experiences available when booking through its service, not just the accommodation.
  It has launched an ‘outside-in’ house in collaboration with colour brand Pantone that transforms a home in Clerkenwell in London with features including an indoor greenhouse and garden bedroom.
  The move comes after Airbnb introduced its Trips service
  
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• REPORT: Senate Democrats are set to reveal a $1 trillion infrastructure plan and invite Trump's support

  24-01-2017 15:02 via feedproxy.google.com
  
  Senate Democrats intend to reveal a $1 trillion infrastructure spending plan and back President Donald Trump if he supports it, according to The New York Times.
  The proposal will be presented by Senate Minority Leader Chuck Schumer, who will argue that communities across America are struggling with "aging infrastructure" that needs repair, according to The Times.
  While Trump campaigned for president, he also promised $1 trillion in infrastructure spending.
  Trump's plan was part of his "America F
  
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• The dollar is ticking up

  24-01-2017 14:58 via feedproxy.google.com
  
  The dollar is ticking up on Tuesday after tumbling the prior day.
  The US dollar index is up by 0.2% at 100.17 as of 8:01 a.m. ET.
  On Monday, Bloomberg News' Saleha Mohsin obtained Treasury Secretary nominee Steven Mnuchin's written response to a senator's question regarding the implications of a hypothetical 25% dollar increase, which stated:
  "The strength of the dollar has historically been tied to the strength of the US economy and the faith that investors have in doing business in A
  
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• EMO Unlimited: Strategic Planner

  24-01-2017 11:31
  
  £28-35,000 per annum + comprehensive benefits package:EMO Unlimited:
  We have a new opportunity for an experienced Strategic Planner to join our team.Bristol (City Centre), City of Bristol
  
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• How to perfect your brand language

  24-01-2017 08:00
  
  Consumers are highly influenced by brand language and look to experts and recommendations rather than advertising on TV or social media when identifying the best brands to buy, according to new research.
  The research of 2,000 UK and US consumers by agency Wunderman finds 85% of British consumers say there are only a handful of brands that set the standard for excellence across the market – a standard by which they judge all brands.
  Eight in 10 say they prefer
  
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• YouTube taps Google data

  24-01-2017 01:00
  PALO ALTO, CA: It's ten years since Google bought YouTube, but only now is the internet giant enabling the video-sharing site to use its vast trove of consumer data for ad targeting purposes."Information from activity associated with users' Google...
  
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• Samsung 'recommits' to customers

  24-01-2017 01:00
  LAS VEGAS: Samsung, the electronics giant, will "recommit" to its customers this year following a high-profile safety crisis involving its Note 7 smartphones.Tim Baxter, President/CEO of Samsung Electronics America, discussed this subject during a...
  
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• Pathfinders: Account Manager/Co-ordinator

  24-01-2017 01:00
  
  £35,000 - £40,000:Pathfinders:
  Experienced Account Manager required to join Management Consultancy firm based in London, Piccadilly.  Joining the team of 5 in the London office, ...
  London (Central), London (Greater)
  
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• ITN taps social realism and social media

  24-01-2017 01:00
  LONDON: ITN, the production company behind ITV News, has built a significant audience via social media and believes brands should invest in social realism to remain relevant to consumers.John Hardie, CEO of ITN, explained to Marketing Week how the...
  
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• HoloLens exec judges Warc Innovation Awards

  24-01-2017 01:00
  GLOBAL: Top executives from Microsoft and Nokia are among the final round of judges Warc is announcing for the 2017 Warc Innovation Awards. Entry is free and the deadline is Thursday, 26 January.Kieran Connell, Executive Producer, Microsoft...
  
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• Email marketing in 'robust health'

  24-01-2017 01:00
  LONDON: Email marketing is in "robust health", according to a new analysis, but the industry is concerned about the potential effects of a proposed EU privacy directive.TheDMA, a trade body, aggregated data on the performance of more than 57bn...
  
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• Digital PR gains ground in China

  24-01-2017 01:00
  BEIJING: The relationship between marketers and PR agencies in China is getting shorter and marketers now regard an agency's digital skills as increasingly important, new research has shown.The biennial PR Agency Scope study from marketing...
  
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• Digital audiences work in milliseconds

  24-01-2017 01:00
  SYDNEY: Advertisers have mere milliseconds to attract digital audiences, according to new research which also identifies the type of creative most likely to achieve this.Australian publisher Fairfax carried out an eye-tracking research study to...
  
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