Sales & Marketing news

• McDonald’s puts focus on food delivery and ‘ordering ahead’ in tech drive

  23-01-2017 18:43
  
  McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity.
  Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last year the brand was partnering with UberEATS to deliver to consumers living in Orlando, Tampa and Miami.
  “We did a very small
  
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• Yahoo drifts little changed after the SEC says it's looking into why it took the company so long to tell investors about its hacks (YHOO)

  23-01-2017 16:43 via feedproxy.google.com
  
  Yahoo is down 0.02% at $42.04 a share on Monday morning after US regulators announced they are investigating why it took the company so long to disclose it was hacked.
  According to a new report from The Wall Street Journal, The Securities and Exchange Commission (SEC) is examining whether the company should have told investors sooner about two huge data breaches.
  The disclosures from Yahoo about both breaches came after the company agreed to sell its main business to Verizon in July, t
  
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• M. Night Shyamalan has a stunning box-office comeback with 'Split'

  23-01-2017 16:31 via feedproxy.google.com
  
  People in Hollywood might start changing their tune about director M. Night Shyamalan after his latest, "Split," made a surprisingly massive haul over the weekend.
  The "Sixth Sense" director's latest thriller, which stars James McAvoy as a man with 23 different personalities who kidnaps three girls, earned $40.2 million over its opening weekend, giving it the No. 1 spot at the box office. That's more money than "The Sixth Sense" made in its debut weekend ($26.7 million) and marks one of&nbs
  
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• Marketoonist on ‘misleading’ marketing

  23-01-2017 16:28
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ‘misleading’ marketing appeared first on Marketing Week.
  
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• How university marketing is evolving post-Brexit

  23-01-2017 16:28
  
  University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NMEEngaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find ways to appeal to the Gen Z market on a daily basis.
  Following the deadline for UCAS applications last week (15 January) marketing teams are in
  
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• How university marketing is evolving

  23-01-2017 16:28
  
  University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NMEEngaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find ways to appeal to the Gen Z market on a daily basis.
  Following the deadline for UCAS applications last week (15 January) marketing teams are in
  
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• A week at the premier conference of global elites, where all anyone could talk about was the man who wasn't there

  23-01-2017 16:27 via feedproxy.google.com
  
  DAVOS, Switzerland — The Ivy League professor walked up to the economist, who was sipping on coffee and noshing on an assortment of croissants.
  "How are you feeling?" the professor asked.
  "Not bad, aside from the fact that the world is going to end this week!" the economist quipped.
  They chuckled.
  It was three days before the inauguration of a man who wasn't seen at the World Economic Forum, the premier annual gathering for global elites here in Davos. But US President Donald Trump was a c
  
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• Secret Marketer: What have the Romans ever done for us? They invented marketing

  23-01-2017 16:23
  
  In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one more thing: a guide to being a great marketer.
  The Romans were making use of communication platforms over 2,000 years ago
  
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• Secret Marketer: What have the Romans ever done for us? For one thing, they invented marketing?

  23-01-2017 16:23
  
  In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one more thing: a guide to being a great marketer.
  The Romans were making use of communication platforms over 2,000 years ago
  
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• Tesla gains as Elon Musk visits the White House (TSLA)

  23-01-2017 16:17 via feedproxy.google.com
  
  Tesla is up 1.48% at $248.34 a share on Monday morning as CEO Elon Musk visits the White House to attend a meeting of top executives with President Trump.
  In the meeting, President Trump discussed cutting regulations governing US companies by 75% or more and reiterated his pledge to impose a hefty border tax on companies that want to import products to the United States after moving American manufacturing facilities abroad, Reuters reports. But, he added, those that want to set up
  
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• TRUMP: We're going to 'cut regulations by 75%' and impose a 'very major border tax'

  23-01-2017 16:04 via feedproxy.google.com
  
  President Donald Trump said in a meeting with CEOs on Monday that his administration would prioritize tax cuts for corporations and decreasing regulation in its first days.
  Trump, speaking with CEOs including Kevin Plank of Under Armour, Elon Musk of Tesla, and Mark Fields of Ford, promised to "cut regulations by 75%, maybe more." Trump said regulations regarding worker safety would be "just as strong" and "just as protective of the people," but that current regulations "make it impossible to ge
  
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• Speculation is mounting that Apple could build a TV — because of Trump (AAPL)

  23-01-2017 15:45 via feedproxy.google.com
  
  The chairman of Foxconn, which assembles most of Apple's iPhones in China, gave some remarks at a holiday party over the weekend suggesting that Apple's computer parts could be built in the United States.
  But the most interesting part is what parts are tipped to be built in the United States — large flat-panel screens — which at least one analyst believes could be an indication that Apple is planning to build a TV set. 
  Foxconn Chairman Terry Gou sa
  
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• The head of the biggest exchange group in the world on Trump, China and handling $1 quadrillion in trading

  23-01-2017 15:27 via feedproxy.google.com
  
  Terrence "Terry" Duffy is a popular man.
  Upon visiting the CME Group office in New York on January 11 to speak with Duffy, chairman and CEO at the $40 billion exchange group, I had a security guard scope me out. He joked he wasn't going to let me hurt "my Terry."
  "Terry is a good man," he said, once I'd shown him my ID a couple more times.
  It's not just security guards who take to the 57-year-old executive. Duffy just played golf with George W. and Jeb Bush, winning a negligible sum from t
  
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• The Mexican peso is climbing

  23-01-2017 15:01 via feedproxy.google.com
  
  The Mexican peso is climbing early on Monday.
  The currency is up by 1.1% at 21.3552 per dollar as of 8:44 a.m. ET.
  "The US dollar appears to have put in a double top against the Mexican peso near MXN22.00.  The neckline is around MXN21.50; giving a minimum measuring objective of MXN21.00," Marc Chandler, global head of currency strategy, wrote.
  "The MXN21.10 area also is where the 50% retracement of the dollar's rally since around the mid-December FOMC meeting."
  Separately, President D
  
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• 'America-first angst:' Here's a quick guide to what traders are talking about right now

  23-01-2017 14:13 via feedproxy.google.com
  Dave Lutz, the head of exchange-traded funds at JonesTrading, has a quick overview of what traders are talking about on Monday. In brief:
  US stock futures are lower to start the week as investors are willing to take less risk.
  Meanwhile, the US dollar index is near a six-week low on "America-first" angst. That refers to concerns — stemming partly from President Donald Trump's inauguration speech — that more protectionist trade policies could be detrimental. CNN reporte
  
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• Sprint just bought a big stake in Tidal

  23-01-2017 14:12 via feedproxy.google.com
  
  Sprint just bought a 33% stake in the music-streaming service Tidal.
  Tidal, which is co-owned by Jay Z and more than a dozen other artists, will provide Sprint's retail customers with access to exclusive content not available to other Tidal users.
  Sprint's CEO, Marcelo Claure, will join Tidal's board of directors.
  "Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential," Jay Z said i
  
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• McDonald's can't keep up with its all-day-breakfast launch (MCD)

  23-01-2017 14:09 via feedproxy.google.com
  
  McDonald's reported fourth quarter earnings on Monday, beating expectations across the board.
  Adjusted earnings per share for the quarter came in at $1.44, slightly higher than analysts' expectations of $1.41 per share. Additionally, revenue was just head of expectations of expectations at $6.03 billion against projections of $6.00 billion.
  Sales crushed expectations with a 2.7% gain year-over-year for same-store sales, much higher than the expectations of 1.4% growth.
  Sales
  
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• Trump reportedly expected to sign an executive order on NAFTA

  23-01-2017 14:02 via feedproxy.google.com
  President Donald Trump is "expected to sign an executive order as early as Monday to renegotiate" the North American Free Trade Agreement with Canada and Mexico, NBC News' Kristen Welker reports, citing a White House official.
  Additionally, CNN's Jake Tapper tweeted that Trump's "first executive action on Monday will be to withdraw from the Trans-Pacific Partnership," citing a senior White House official.
  "Busy week planned with a heavy focus on jobs and national security," Trump tweeted on Mond
  
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• Trump expected to sign an executive order to renegotiate NAFTA

  23-01-2017 14:02 via feedproxy.google.com
  President Donald Trump is expected to sign an executive order as early as Monday to renegotiate the North American Free Trade Agreement (NAFTA) with Canada and Mexico, NBC News' Kristen Welker reports, citing a White House official.
  Additionally, CNN's Jake Tapper tweeted that Trump's "first executive action on Monday will be to withdraw from the Trans-Pacific Partnership" (TPP), citing a senior White House official.
  "Busy week planned with a heavy focus on jobs and national security," Trump twe
  
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• 2 startups are combining to fix a problem with Wall Street stock research

  23-01-2017 13:42 via feedproxy.google.com
  
  Visible Alpha, a startup backed by five banks, is acquiring ONEaccess.
  The two firms help investors answer two key questions in the equity research world.
  What is your investment recommendation based on? And how valuable is your research?
  Wall Street research analysts have lots of ways to communicate their opinions to investor clients.
  They can say that a stock is a buy or a sell. They can be "overweight" or "underweight" a stock. They can be above consensus or below. They can be neutral or hav
  
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• Bitcoin is shrugging off some big news of out of China

  23-01-2017 13:32 via feedproxy.google.com
  
  Bitcoin is little changed at $924 a coin as of 7:26 a.m. ET.
  Monday's flat session comes despite some big news out of China. According to Reuters, the country's three largest bitcoin exchanges announced plans to begin charging a flat fee of 0.2% for each transaction. Releases from BTCC, Huobi, and OkCoin reportedly said the fees were being implemented to "further curb market manipulation and extreme volatility."
  Bitcoin has had a wild start to 2017. The cryptocurrency rallied by more than 20% in
  
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• Startup AutoFi has joined with Ford to make buying a car less painful (F)

  23-01-2017 13:21 via feedproxy.google.com
  
  Buying a car isn't easy.
  And if you go the traditional route, the process almost always involves visiting a dealership in person and spending a lot of time on the financing and insurance part of the deal.
  A San Francisco startup, AutoFi, wants to change that and has now joined with Ford to roll out its technology at a dealership in Ohio.
  “By combining our fast and efficient credit-decision process with AutoFi’s online capability, we are making the customer experience faster, smoother
  
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• 10 things you need to know today (YHOO, SSNLF, KATE, COH, KORS)

  23-01-2017 12:39 via feedproxy.google.com
  
  Here is what you need to know.
  Trump says he will soon begin renegotiating NAFTA. President Trump has announced that he plans to speak with the leaders of Canada and Mexico to renegotiate the 23-year-old trade deal, Reuters reports. "We are going to start renegotiating on NAFTA, on immigration, and on security at the border," Trump said on Sunday.
  Britain's stock market has seen quite the reversal. The FTSE started 2017 with a record-breaking 14-day winning streak, 12 of which produced record-hi
  
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• 10 things you need to know before the opening bell (YHOO, SSNLF, KATE, COH, KORS)

  23-01-2017 12:39 via feedproxy.google.com
  
  Here is what you need to know.
  Trump says he will soon begin renegotiating NAFTA. President Trump has announced that he plans to speak with the leaders of Canada and Mexico to renegotiate the 23-year-old trade deal, Reuters reports. "We are going to start renegotiating on NAFTA, on immigration, and on security at the border," Trump said on Sunday.
  Britain's stock market has seen quite the reversal. The FTSE started 2017 with a record-breaking 14-day winning streak, 12 of which produced record-hi
  
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• Thomas Barta: Marketing jargon is a major career killer

  23-01-2017 12:00
  
  Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer.
  “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues on the other end of the line proving he gets reception everywhere. Many marketers aren’t that l
  
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• Marketing jargon is a major career killer

  23-01-2017 12:00
  
  Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer.
  “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues on the other end of the line proving he gets reception everywhere. Many marketers aren’t that l
  
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• Brands that rely on digital have struggled, says ITN CEO John Hardie

  23-01-2017 10:44
  
  The post Brands that rely on digital have struggled, says ITN CEO John Hardie appeared first on Marketing Week.
  
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• ITN boss John Hardie on fighting fake news and the value of TV advertising

  23-01-2017 08:00
  
  Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than battening down the hatches, though, ITN is rapidly expanding its operations in a range of different media.
  “If you consider this last year – the post-truth age and the rise of fake n
  
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• MORGAN STANLEY: Everything that used to make sense in markets just doesn't connect anymore

  23-01-2017 05:20 via feedproxy.google.com
  
  Cross-asset correlations that existed in markets before the 2016 US election have crashed for the first time in over a decade, according to Morgan Stanley.
  "'Crash' is not a term used lightly (indeed our editors here at Morgan Stanley won't let us use it without a good reason)," Phanikiran Naraparaju and a team of strategists wrote in a note on Friday.
  "But we struggle to think of another word to describe just how much, and how sharply, cross-asset correlations have fallen. In just four months,
  
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• Visitor numbers to UK grow post-Brexit

  23-01-2017 01:00
  LONDON: Visitor numbers to the UK increased by 1.5% to 10.7m in Q3 2016 compared with the same period a year ago, while the amount spent in the UK during these visits grew by 3% to £7.4bn, the latest industry estimates have shown.According...
  
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• Target pushes into soccer sponsorship

  23-01-2017 01:00
  MINNEAPOLIS, MN: Target's iconic bullseye logo will soon feature on the jerseys of Minnesota United players after the retail giant announced it has become an official sponsor of the club as part of its biggest ever push into US soccer.The...
  
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• 'Super-charged' millennials are vital

  23-01-2017 01:00
  LONDON: Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number who respond strongly to brands.Numbering...
  
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• Starbucks explores brand journalism

  23-01-2017 01:00
  NEW YORK: Starbucks, the coffee-house chain, has successfully leveraged brand journalism to help spread its values– and, in the process, has learned valuable lessons that can be applied to its broader marketing efforts.Rajiv...
  
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• Marketers plan audits of Facebook

  23-01-2017 01:00
  NEW YORK: Some 40% of marketers say they plan to conduct independent audits of Facebook's metrics concerning audience reach and ad delivery, a new survey has revealed.According
  
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• Haymarket Media Group: Social Media Editor - WhatCar? & Autocar

  23-01-2017 01:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket Automotive is looking for a social media producer to join our busy team, working across the WhatCar? and Autocar teams
  Twickenham, London (Greater)
  
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• Asia's smart home market will top $115bn

  23-01-2017 01:00
  MUMBAI/SINGAPORE: Asia's smart home market is expected to be worth US$115bn by 2030, when it will account for almost a third (30%) of global share, a new report has forecast.A.T. Kearney, the global management consultancy, stated that China and...
  
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• Asia taps meaningful marketing

  23-01-2017 01:00
  ASIA: Some of the most effective marketing campaigns in Asia demonstrate a purposeful remit as well as a commercial one, a Warc report has said.The
  
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• Alibaba becomes major Olympics partner

  23-01-2017 01:00
  DAVOS/ HANGZHOU: Alibaba, the Chinese e-commerce giant, is joining an elite group of corporate sponsors of the Olympic Games after signing a partnership with the International Olympic Committee (IOC) that will last until at least 2028.The two...
  
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