Sales & Marketing news

• Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness

  19-01-2017 16:35
  
  In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that will make us leave, with the majority of us putting our search to find better financial remuneration first.
  This creates a risky situation for our career happines
  
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• Dove: Going into schools isn’t about selling products but being authentic

  19-01-2017 16:07
  
  Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children.
  The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school pupils isolate themselves to avoid activities because of body image anxiety, with more than half (52%) worrying about how they look.
  The report, whi
  
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• The Masters of Marketing Awards returns better than ever in 2017

  19-01-2017 15:20
  
  The Masters of Marketing Awards is back and will this year be powered by Marketing Week.
  The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face.
  In addition to those brands recognised for their mastery of these disciplines, the “Special Masters” awards will be handed out by our jury of top marketers for the best market
  
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• What are you worth? Use our salary calculator to find out

  19-01-2017 10:38
  The post What are you worth? Use our salary calculator to find out appeared first on Marketing Week.
  
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• Salary Survey 2017: The gender pay gap increases

  19-01-2017 08:00
  
  Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017.
  “I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the right direction and this year firms will have to publish figures of their pay gaps, so there&
  
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• Salary Survey 2017: Marketing is still misunderstood by businesses

  19-01-2017 08:00
  
  Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey.
  Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.
  The survey of 3,435 marketing and digital professionals, conducted in colla
  
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• Moneysupermarket.com had the most complained about ads in 2016

  19-01-2017 01:01
  
  It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016.
  With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the most controversial with a whopping 1,063 complaints. The public primarily complained due to Gary’s “overtly sexual” danc
  
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• Warc Media Awards: Channel Integration winners

  19-01-2017 01:00
  GLOBAL: LEGO, Knorr and Churchill Insurance have scooped golds in the Effective Channel Integration category in the Warc Media Awards, Warc's case study competition that recognises communications planning that has made a positive impact on business...
  
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• Viewability 'not really improving'

  19-01-2017 01:00
  LONDON:The viewability of digital display ads in the UK continues to fluctuate around the 50% mark and the situation isn't getting any better, new research shows, although there are simple steps marketers can take on optimisation to enhance this...
  
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• The year ahead in marketing and digital: Part 2 – marketing trends

  19-01-2017 01:00
  
  Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are my marketing-specific trends for 2017. In part 1, I looked at broad macro trends affecting brands, and in part 3, I’ll look at digital.
  Marketing transformation
  The ‘death of digital’ debate rumbles on but certainly I have noticed brands talking not only about digital transformation but also about marketing transfor
  
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• Scale of Dentsu overcharging revealed

  19-01-2017 01:00
  TOKYO: An investigation into evidence of overcharging at Dentsu in Japan has revealed almost 1,000 incidences of impropriety, affecting 96 clients of the agency.The investigation, which was launched last September, covered transactions for digital...
  
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• Programmatic native stirs

  19-01-2017 01:00
  NEW YORK: Few advertisers are currently running programmatic native ads, but more and more publishers are starting to offer this opportunity, and there are signs that the sector may be ready to expand rapidly.The Wall Street Journal cited data...
  
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• Knorr wins Warc Media Award

  19-01-2017 01:00
  GLOBAL: Knorr, the Unilever-owned packaged food brand, has scooped a gold in the Effective Channel Integration category in the Warc Media Awards, with its #LoveAtFirstTaste campaign.Warc's case study competition recognises communications planning...
  
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• India's marketers look to tap emotions

  19-01-2017 01:00
  MUMBAI: Marketing in India differs significantly from the rest of Asia in several respects, including the greater use of emotion as a creative approach and the continuing reliance on traditional media, according to an analysis of entries to the 2016...
  
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• Brands gamble on Super Bowl

  19-01-2017 01:00
  NEW YORK: Super Bowl advertising is a high-stakes gamble for both old hands and first timers as the contrasting experiences of two brands taking part in this year's event demonstrate.Brewer Anheuser-Busch, appearing for the 28th year in a row, has...
  
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• Advertising must tackle stereotyping

  19-01-2017 01:00
  DAVOS: Gender inequality is pervasive, with outdated stereotypes and social norms holding back change, but advertising can play an important role in helping to shift attitudes and boost business at the same time, new research suggests.A study...
  
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