Sales & Marketing news

• Brexit is making marketers cautious about hiring new staff

  18-01-2017 16:10
  
  Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed.
  Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to hire new staff in the fourth quarter was 12.7%, down from a score of 16.4% in the third quarter.
  And when asked whether they expected overall employment to be higher, the same or lower at their compa
  
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• Sainsbury’s confirms departure of marketing director Sarah Warby

  18-01-2017 15:46
  
  After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month.
  Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had “transformed” its approach to marketing. “In her time here she’s led the creation of some of our most memorable campaigns and I wish her all the best for the future,” h
  
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• The Real Adventure Unlimited...: Project Director (FTC)

  18-01-2017 15:04
  
  £40-45,000 pro rata, per annum + comprehensive benefits package:The Real Adventure Unlimited...:
  There’s no time like the present! The Real Adventure Unlimited is looking for talented individuals, like you, to help us deliver our vision.Bristol (City Centre), City of Bristol
  
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• The year ahead in marketing and digital: Part 1 – macro trends

  18-01-2017 11:28
  
  Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are the general industry trends that make the cut in 2017. In part 2, I’ll look at specific marketing trends, and in part 3, digital.
  The F word
  I believe the guiding star for marketing and digital in 2017 will be ‘focus’.
  In part, this is because the economic outlook is uncertain so there is less appetite for risk and
  
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• Marketing Week is changing to meet your needs

  18-01-2017 08:00
  
  Describing the virtues of taking time out of the day-to-day running of a marketing department, one marketer recently channelled 80s movie character Ferris Bueller: “Life moves so fast, if you don’t stop and look around once in a while, you might just miss it.”
  The life of a senior marketer can be dizzying. It has also never been more exciting. Technology, data, digital disruption, economic vagaries, demand for greater accountability, media fragmentation, evolving societal
  
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• Mark Ritson: We should thank Byron Sharp, not attack him

  18-01-2017 08:00
  
  There’s nothing like starting the year with some heavyweight marketing fisticuffs. That was obviously what was going on in Marie Oldham’s head at the turn of the year as she penned her wonderfully hostile article for advertising trade magazine Campaign.
  Oldham, the esteemed chief strategy officer at VCCP, was meant to be promoting Volume 26 of Advertising Works – the collected case studies of the successful IPA Effectiveness Awards for 2016. But from the very outset of her art
  
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• HP Enterprise just bought a $1 billion startup for $650 million (HPE)

  18-01-2017 01:29 via feedproxy.google.com
  
  HP Enterprise has bought SimpliVity, a Massachussetts-based storage startup, for $650 million in cash.
  At the time of SimpliVity's last fundraising, in March 2015, the company had declared that it was valued at "more than $1 billion." All in all, SimpliVity had raised $276 million from investors like Kleiner Perkins, Accel, and Waypoint Capital.That discounted purchase price is not an encouraging sign for the viability of "unicorn" startups of $1 billion or more. In 2017, companies like&nbs
  
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• Unilever: More than half of women believe men should lead ‘high stake’ projects

  18-01-2017 01:01
  
  New research by Unilever has claimed outdated gender stereotypes are not just held by men, but women too.
  The study, which interviewed more than 9,000 men and women across eight countries, shows an overwhelming 77% of men believe a man is the best choice to lead a high stakes projects. But, most surprisingly, more than half (55%) of the women polled believe in this mentality as well.
  READ MORE: Female marketing directors earn 17% less than male peers
  The research also shows men and woman strugg
  
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• Marketing budgets hold up amid growing uncertainty

  18-01-2017 01:01
  
  Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom.
  More than a quarter (26.2%) of senior marketers indicated an increase in marketing budgets in the fourth quarter of 2016, compared to 13.4% who signalled a fall, according to the IPA’s quarterly Bellwether report.
  This means the net balance of marketers saying they would increase
  
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• UK marketers optimistic on 2017

  18-01-2017 01:00
  LONDON: UK marketing budgets were revised upwards in the fourth quarter of 2016, according to the latest IPA Bellwether Report, which also highlights a positive outlook for the coming year.Firms are shrugging off ongoing economic uncertainty and...
  
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• Time to think screenless

  18-01-2017 01:00
  SEATTLE: The rapid uptake of voice-activated personal assistants means marketers need to start thinking about how they can reach the screenless consumer, a top Microsoft executive has said."For the last decade, the focus in the digital marketing...
  
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• Social video marches on

  18-01-2017 01:00
  GLOBAL: Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement, and are also tapping into the new possibilities offered by live video, according to a Warc report....
  
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• Planning insights fuel Yum! Brands

  18-01-2017 01:00
  NEW YORK: Yum! Brands, the owner of restaurant chains including Taco Bell and KFC, is driving progress by calling on the brainpower of a business unit which essentially functions as an in-house planning department.Ken Muench, Chief Marketing...
  
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• Only business can rebuild trust

  18-01-2017 01:00
  GLOBAL: People's trust in the institutions of media, government, business and NGOs has fallen in the past year, according to a new study, which suggests that business is best placed to rebuild trust in the system as a whole.The
  
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• Less money, more purpose for Asia's marketers

  18-01-2017 01:00
  ASIA: Budgetary constraints are forcing Asia's marketers to reconsider their approach, putting greater emphasis on the cost-effectiveness of campaigns and tapping brand purpose to connect with consumers, according to an analysis of entries to the...
  
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• Demonetisation boosts modern retail

  18-01-2017 01:00
  NEW DELHI: Major retailers, including Future Group and Reliance Retail, have reported that India's demonetisation has been good for business as they have been able to accept payment via electronic means.Fourth quarter figures from Reliance Retail,...
  
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• Brands gear up for Chinese New Year

  18-01-2017 01:00
  SHANGHAI:Brands such as Alipay are taking age-old Chinese New Year traditions and applying modern technology bringing them to consumers with a modern technology twist for 2017 celebrations.As Year of the Rooster festivities begin around the...
  
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• Wall Street is witnessing a 'third wave of computerization'

  18-01-2017 00:22 via feedproxy.google.com
  
  The race is on.
  Across the fund management and retirement industry, legacy fund management companies are partnering with and buying up roboadvisers. 
  These automated investment services utilize algorithms to manage and allocate people's assets. Since they don't require human beings to operate, they offer much lower fees than traditional advisers while delivering similar returns.And their rapid growth has disrupted the investment space, forcing well-established
  
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• Morgan Stanley has pulled off a Wall Street magic trick

  18-01-2017 00:15 via feedproxy.google.com
  
  It's the magic trick every Wall Street bank dreams of: make costs disappear while retaining the revenues. 
  It looks like Morgan Stanley pulled it off. The US investment bank reported earnings on January 17 that beat on the top and the bottom line. 
  The outperformance was helped by a better-than-expected quarter from the fixed income, currencies and commodities division. Revenues came in at $1.5 billion, well ahead of the $1.01 billion expected by analysts, and down only marginally from
  
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