Sales & Marketing news

• Secret Marketer: Marketing as a series of tools and methodologies is the platform for long-term success

  16-01-2017 17:26
  
  Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to stick to the plan and not run off to do their own thing?
  These are the challenges we face as marketers, and I’m facing them as I prepare for this year’s SKO. Working in a process-driven env
  
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• DNA Recruit: UX and Experience Account Director - Digital Agency - London

  16-01-2017 17:04
  
  £55000.00 - £60000.00 per annum + benefits:DNA Recruit:
  Are you an account Director with passion for innovation, UX and design ? If so read on,,
  London
  
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• Intel, Snickers and Skittles gear up for the Super Bowl

  16-01-2017 16:27
  
  Across the pond, the Super Bowl is as much about the advertising as it is about the actual game. And it’s clear why advertisers would be interested in showing off their wares – 112 million people tuned in to watch the Super Bowl on TV last year, while 1.4 million watched via digital platforms.
  Getting a coveted slot during the ad breaks does not come cheap. According to Forbes, a 30-second spot during last year’s game cost marketers an eye-watering $5m (£4.1m). That&rsqu
  
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• How disruptors can become global brands

  16-01-2017 16:13
  
  Launching a brand is one thing but maintaining growth and taking it to the next level requires bold thinking, unbridled focus on innovation and strategic partnerships, according to executives from six of Marketing Week’s 100 Disruptive Brands, which is published in partnership with Salesforce.
  In order to succeed, brands need to be confident in their position, says James Kirkham, chief strategy officer at Copa90, who is hugely ambitious when it comes to the expansion of the business.
  
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• Don’t lose sight of the basics in the rush to embrace change

  16-01-2017 16:04
  
  January: a month where many metaphorically skip to work, emboldened by the possibility of a fresh start, armed with new found resolve to embrace change and meet challenges head on.
  There has been much talk of “change” in articles published on Marketing Week this week. The site is sprinkled with analysis of seismic changes that will have huge implications on the way you work.
  The portentously titled ‘Rise of the Machines: Are robots after your job’ is a fantastic explorat
  
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• DNA Recruit: Digital Account Director - Digital Agency - London

  16-01-2017 15:16
  
  £50000.00 - £55000.00 per annum + benefits:DNA Recruit:
  Fancy leading the digital strategy for a huge brand within an independent digital agency that really encourages creativity and entrepreneurialism? read on..
  City of London, London
  
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• Ikea’s UK marketing boss on evolving its marketing to engage across channels

  16-01-2017 14:50
  
  Ikea is a brand on the up. Its UK sales increased by 8.9% to £1.72bn in the year to the end of August 2016, with its share of the home furnishings market up 0.5 percentage points to 8.2%.
  And it is kick-starting 2017 with a new campaign focused on sleep. Created by its agency Mother, the fully integrated campaign will look at the “human side” of sleep, using the analogy of athletes preparing to compete as a parallel to the way adults should invest in the ritual of going to sle
  
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• Gabriele Skelton: Account Manager at retail branding consultancy £35-40K

  16-01-2017 13:37
  
  £35000 - £40000 per annum:Gabriele Skelton:
  This award-winning, boutique agency, based in Shoreditch are looking to add an Account Manager to their client services team.
  London
  
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• Gabriele Skelton: Account Manager at environment branding consultancy £35-40K

  16-01-2017 13:37
  
  £35000 - £40000 per annum:Gabriele Skelton:
  This award-winning, boutique agency, based in Shoreditch are looking to add an Account Manager to their client services team.
  London
  
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• Marketing Week’s careers podcast is now live

  16-01-2017 12:45
  
  In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry.
  The duo, who also run Amazing If, a career development and training business, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own caree
  
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• How to become a master of your career – the latest Marketing Week podcast

  16-01-2017 12:45
  
  In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry.
  The duo, who also run Amazing If, a career development and training business, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own caree
  
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• Careers doctor: Episode 1

  16-01-2017 12:45
  
  In the first of our series of monthly careers podcasts, Russell Parsons, editor of Marketing Week, talks to Microsoft’s Helen Tupper and Sainsbury’s Sarah Ellis, to gain practical advice on personal and professional development in the industry.
  The duo, who also run Amazing If, a business that aims to help people have “happy careers”, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become maste
  
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• Why omnichannel retailers won at Christmas

  16-01-2017 08:58
  
  The numbers are telling. Over the six weeks to 31 December, online accounted for 40% of total sales at John Lewis, while sales from mobile devices were up 80% and now account for 37% of all traffic to the John Lewis website. To put these figures into perspective, shop sales at John Lewis were up just 0.8%, with the vast majority of consumers clearly preferring the convenience of online or click-and-collect.
  It’s a similar story at its rival Marks & Spencer. More than 30% of the retail
  
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• Cancer Research UK ‘breaks down taboo’ around cancer with live colonoscopy ad

  16-01-2017 01:01
  
  Cancer Research UK will air a live colonoscopy during an ad break on Channel 4 to bring home the “reality of cancer”.
  The 90-second advert, titled ‘Live from the Inside’ and created by Anomaly, will be shown at approximately 3.25pm today (16 January) and will allow viewers to watch a procedure to remove bowel polyps as it takes place. While most polyps don’t develop into cancer, some do, therefore removing them can help prevent bowel cancer developing.
  A 60-second
  
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• Trump endorsement raises questions

  16-01-2017 01:00
  NEW YORK: Donald Trump's explicit endorsement via Twitter of a privately held Maine retailer, coupled with campaign donations from a family member, has left marketers wondering how best to deal with being name-checked by the president-elect.Brands...
  
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• The Running Bug: Digital Marketing Manager - The Running Bug

  16-01-2017 01:00
  
  £30-£33k p/a:The Running Bug:
  The Running Bug is recruiting an experienced Digital Marketing Manager to lead digital & social media marketing activity as it expands
  EC2A 4BX, London (Greater)
  
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• The Jefferson Group: Graduate Account Executive - Global business

  16-01-2017 01:00
  
  £20,000:The Jefferson Group:
  A|n opportunity for an experienced Account Executive to join a global top agency and work on some amazingr blue chip clients.
  Guildford, Surrey
  
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• Pathfinders: Marketing Executive

  16-01-2017 01:00
  
  £27-32,000 per annum according to experience :Pathfinders:
  An amazing opportunity for a driven and proactive marketing professional who is looking for a truly varied role within a progressive private school!
  London (South), London (Greater)
  
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• Packaging design for purpose

  16-01-2017 01:00
  LONDON: Food manufacturers are facing a tough time in the UK, as supermarkets streamline their ranges and they need to empower their brands with powerful brand design if they are to avoid being delisted, according to an industry figure.Writing in...
  
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• Gen Z shapes Philippines but uncertainty reigns

  16-01-2017 01:00
  MANILA:The Philippines has a huge Gen Z population, which will offer new opportunities for marketers in 2017 despite the political and economic uncertainties the country faces, according to an industry figure.Joan Mae Encarnacion, of Ogilvy and...
  
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• Ethnic beverages could pass colas

  16-01-2017 01:00
  BENGALURU: Branded ethnic beverages currently form only a small part of the overall ethnic beverages market in India – and an even smaller proportion of the total soft drinks market – but one investor believes they could outstrip colas...
  
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• Cross-media campaigns are more effective

  16-01-2017 01:00
  NEW YORK: Media plans that include mobile and desktop advertising executed simultaneously with traditional offline media consistently drive greater lift across brand impact metrics than traditional offline media alone, a new study has found.The...
  
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• Amazon Alexa moves outside the home

  16-01-2017 01:00
  LAS VEGAS: Amazon believes that Alexa, its digital assistant powered by artificial intelligence, can play a major role outside the home, with the automotive space representing one category that holds out significant potential.C.J. Frost, Principal...
  
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• Ad industry seeks halt on EU restrictions

  16-01-2017 01:00
  EUROPE: Advertising delivers a range of benefits – economic, employment and social – to European economies, according to a new study, and industry bodies have used its findings to call for a pause in the flow of restrictions proposed by...
  
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• Advertising generates €7 for the economy for every €1 spent

  16-01-2017 00:01
  
  Every euro spent on advertising boosts EU GDP by €7, contributing €643bn to the 28 countries in the bloc and creating millions of jobs, promoting competition and boosting innovation.
  That is the conclusion of a new report by the World Federation of Advertisers (WFA), which is using the findings as a stepping stone to promote the positive impact advertising has on economies.
  The study, conducted by Deloitte using econometric modelling, found advertising contributes 4.6% to EU GDP and a
  
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