Sales & Marketing news

• Netflix climbs to an all-time high ahead of earnings (NFLX)

  13-01-2017 23:37 via feedproxy.google.com
  
  Netflix closed at an all-time high of $133.70 on Friday, up 3.5% on the day.
  The rise shows investor confidence is high heading into Netflix's quarterly earnings report on January 18.
  Variety points out that some Wall Street analysts have issue optimistic forecasts, which could be boosting the stock. Deutsche Bank's Bryan Kraft upped Netflix from “Sell” to “Hold” in a note distributed on Thursday. Kraft thinks Netflix will present strong international growth res
  
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• STOCKS TICK UP: Here's what you need to know

  13-01-2017 22:00 via feedproxy.google.com
  
  Stocks ticked up on Friday after a slew of economic data.
  The Nasdaq and the S&P 500 closed up, while the Dow finished slightly negative.
  First up, here's the scoreboard:
  Dow: 19,885.73, -5.27, (-0.03%)
  S&P 500: 2,274.64, +4.20, (0.18%)
  Nasdaq: 5,574.12, +26.63, (+0.48%)
  US 10-year yield: 2.398%, +0.037
  WTI Crude: $52.51, -0.50, (-0.9%)
  1. Americans have never been this conflicted about the economy's direction. Various surveys of consumer and business confidence
  
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• The House just took another major step toward repealing Obamacare

  13-01-2017 21:41 via feedproxy.google.com
  
  The US House of Representatives on Friday struck the second blow against the Affordable Care Act, better known as Obamacare.
  The House passed a resolution Friday that directs committees in the Senate to draft legislation that would repeal the ACA.
  The resolution's passage followed a morning of spirited debate, including a colorful goat analogy from one Republican lawmaker. But both parties largely stuck to their talking points: Republicans highlighted increasing premiums and costs, while Democra
  
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• The US' aluminum war with China has been getting super weird lately

  13-01-2017 21:40 via feedproxy.google.com
  
  Perhaps you didn't know this, but the US and China have been battling over aluminum for quite some time now, and over the last week or so the conflict has gotten particularly weird.
  As proof, I submit this item reported by the Wall Street Journal's Scott Patterson. The US just seized $25 million worth of aluminum connected to a Chinese aluminum tycoon named Liu Zhongtian.
  Liu stands accused of stockpiling the metal around the world and then using complicated trade routes to get it
  
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• Here are the groups of people in the US who don't have Netflix yet — and how the company could snag them (NFLX)

  13-01-2017 20:28 via feedproxy.google.com
  
  Netflix is continuing to make big gains in international markets, but there's evidence that it might have hit a ceiling in the US, according to analysts at UBS.
  "In the US, after nearly a decade of streaming service availability, it appears that penetration of streaming services has stagnated around 50% of US [broadband] homes," the analysts, led by Doug Mitchelson, wrote in a note distributed Friday (based on a proprietary survey of 2,000).
  The needle hasn't moved in the last year, both for Net
  
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• Evan Spiegel is selling his vision to investors ahead of Snap's huge IPO

  13-01-2017 20:26 via feedproxy.google.com
  
  Evan Spiegel, the cofounder and CEO of Snap Inc., met with potential investors in New York City last week as the company starts to mobilize backers for its highly anticipated initial public offering, according to people with knowledge of the matter.
  Snap, the Los Angeles-based parent company of the picture-messaging app Snapchat, filed confidential paperwork last fall for an IPO, setting the wheels in motion for what's likely to be the largest tech debut in years.
  It's still expected to list its
  
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• GOP lawmaker uses bizarre goat metaphor for Obamacare while arguing for repeal

  13-01-2017 19:45 via feedproxy.google.com
  
  The debate over Obamacare's future is getting a little wild.
  During the debate over a budget resolution that would move forward the repeal of the Affordable Care Act (ACA), better known as Obamacare, Rep. Drew Ferguson of Georgia used a colorful metaphor for what the law has done to the country.
  He said the "need for this process" could be explained by a goat getting into his house.
  "A little over six years ago i lived in a pretty decent house," Ferguson said. "And one day I
  
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• A Nevada woman died from a bug that resisted 26 antibiotics — here's why it's so hard to develop new ones

  13-01-2017 19:09 via feedproxy.google.com
  
  SAN FRANCISCO — A woman in Nevada died in September from an infection that resisted every kind of antibiotic we have in the US that could have cured it.
  The case, which the Centers for Disease Control and Prevention reported Thursday, is part of the growing problem of antibiotic resistance, which is expected to kill 10 million people annually by 2050.
  "I think it's concerning," Alexander Kallen, a medical officer at the CDC's division of healthcare quality promotion, told Stat News. "We ha
  
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• Oil rig count falls for the first time in nearly 3 months

  13-01-2017 19:03 via feedproxy.google.com
  
  The US oil rig count fell this week for the first time in 11 weeks, according to Baker Hughes. 
  The number of active oil rigs fell by seven to a total of 522. One gas rig was added, taking that total to 136. The additional miscellaneous rig put the combined count at 659, down by six on net. 
  The tally of oil rigs rose last week to the highest level in one year, as demand for oilfield-services equipment increased with oil prices.  
  The renewed confidence to return to
  
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• REPORT: Bernie Madoff dominates the hot chocolate market in prison

  13-01-2017 18:48 via feedproxy.google.com
  
  Bernie Madoff is still in business even though he is behind bars.
  The convicted fraudster behind the biggest Ponzi scheme in US history hogged the market for hot chocolate in prison, according to a MarketWatch interview with Steve Fishman, a reporter who has had considerable contact with Madoff.
  Madoff, 78, was sentenced in 2009 to 150 years in prison for an extensive scheme that involved doctoring his clients' account statements and returns. He is incarcerated in Butner, North Carolina.
  In an i
  
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• Bitcoin is making a comeback

  13-01-2017 18:36 via feedproxy.google.com
  
  Overnight selling pushed bitcoin down by more than 6% to a low of $776.95, but buying on Friday has wiped away those losses. The cryptocurrency was up 2.06%, or $16.60, at $817.34 a coin as of 12:36 p.m. ET.
  The early selling still did not pass Thursday's low of $752.46, a sign that bitcoin could be putting in a near-term bottom. The cryptocurrency has had a wild start to the year, climbing by more than 20% in the first four trading days, reaching a 2017 high of $1,161.88 a coin, before tumbling
  
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• CITI: Here is the key level to watch for oil

  13-01-2017 18:17 via feedproxy.google.com
  
  Oil has had a great two months. West Texas Intermediate crude oil was trading below $44 per barrel in the middle of November before speculation began to mount that OPEC producers would cut production at the cartel's November 30 meeting. 
  The energy component rallied into the meeting and spiked more than 24% to almost about $54 per barrel into year-end as OPEC producers agreed to cut production by 1.2 million barrels per day (bpd) to 32.5 million and non-OPEC producers announced th
  
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• Ad tech firm Rubicon Project's stock is soaring after a report claimed it is exploring a sale (RUBI)

  13-01-2017 18:11 via feedproxy.google.com
  
  Ad tech company Rubicon Project's stock shot up on Friday following a Wall Street Journal report suggesting the company is exploring a sale.
  The report claimed Rubicon Project is working with investment bank Morgan Stanley to explore its strategic options.
  A Rubicon Project spokesman told Business Insider: "We do not comment on inquiries of this kind."
  Rubicon Project's stock was up 9.4% at the time of writing (12pm EST) to $8.36.In November, Rubicon Project announced a "comprehensive realignmen
  
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• Nintendo stock is taking a beating after the company unveiled its newest console (NTDOY)

  13-01-2017 17:33 via feedproxy.google.com
  
  Shares in Nintendo were down 5.75% in trading on the Japanese markets by market close after the company officially unveiled the details of its newest console, the $299 Nintendo Switch.
  Nintendo took a similar beating on the markets when it first teased the Switch back in October — analysts were concerned that the Switch's central gimmick, a TV console that you can disconnect and use as a portable gaming device, wasn't enough to differentiate it from the more powerful Sony PlayStation
  
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• Here's the memo the CEO of JPMorgan's giant investment bank just sent to staff

  13-01-2017 17:02 via feedproxy.google.com
  
  JPMorgan on Friday reported fourth-quarter earnings that beat on the top and bottom lines.
  The corporate and investment bank, in particular, had its best revenue on record for a fourth quarter, according to CFO Marianne Lake.
  The markets business — including both fixed income and equities trading — also had its highest revenues on record for a fourth quarter.
  Fixed income revenues were up 31%, and equities revenues were up 8%. Investment banking revenue increased 1% from the quarter
  
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• DNA Recruit: Production Director - Global Communications Agency - London

  13-01-2017 16:36
  
  £60000.00 - £70000.00 per annum + benefits:DNA Recruit:
  Global Communications Agency is looking for a Production Director to join their London office, excellent role for one of experiential marketing's top players.
  London
  
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• A US factory for Apple's top manufacturing partner is 'on the table' (AAPL)

  13-01-2017 16:11 via feedproxy.google.com
  
  As President-elect Donald Trump threatens a new, more restrictive trade policy and tries to cajole companies like Apple to build their products in the US, many of Asia's top manufacturers are now seriously considering US manufacturing.
  Sharp, a Japanese company recently purchased by Foxconn, Apple's top manufacturing partner, is considering building a screen factory in the US, Nikkei reported on Friday.
  One executive told Nikkei the plan was "on the table" and the company would "make a decision
  
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• Wall Street is back (KBE, JPM, BAC)

  13-01-2017 16:08 via feedproxy.google.com
  
  Wall Street banks kicked off fourth-quarter earnings on Friday, and the tone was pretty optimistic.
  Two of the largest banks in the US, JPMorgan and Bank of America, beat analyst expectations, and JPMorgan beat on revenue expectations as well.
  But the brightest spot was the firms' — and their CEOs' — commentary on the outlook for 2017.
  "With strong leadership positions in our businesses against a backdrop of rising interest rates, we are well-positioned to continue to grow and delive
  
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• Americans have never been this conflicted about the economy's direction

  13-01-2017 16:02 via feedproxy.google.com
  The partisan difference in opinion on the US economy has never been this wide in the history of at least one major survey.
  Various surveys of consumer and business confidence have shown decisive improvement in sentiment since the election. Both consumers and business owners are looking forward to tax cuts, and businesses anticipate a lighter regulatory burden.
  But Republicans are a lot more excited than Democrats, according to the University of Michigan. Its preliminary consumer sentiment index
  
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• The Zoological Society of London (ZSL): Celebrity Liaison and Press Officer

  13-01-2017 15:48
  
  £30,316 (Inclusive of London Weighting):The Zoological Society of London (ZSL):
  ZSL is seeking an enthusiastic and passionate Celebrity Liaison and Press Officer to join our busy in-house PR and Publications team.
  Camden, London
  
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• Build the marketing team of the future

  13-01-2017 14:20
  
  What does the marketing team of the future look like? That was the question addressed by members of Marketing Week’s club of visionary marketers, the Vision 100, at a recent roundtable debate in partnership with Adobe. The panel discussed the talent challenges they face and how the industry must adapt to the convergence of marketing with sales and technology.
  Do we need digital specialists?
  For seasoned multichannel marketer Barnaby Dawe, global CMO at Just Eat, the issue of whether
  
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• Instagram, John Lewis & Tesco: 5 things that mattered this week

  13-01-2017 13:17
  
  Tesco changes how it talks about food
  This week, Tesco made some big changes to the way it talks about its food in its advertising. Instead of highlighting particular products, it is now looking to showcase the quality of its food and the passion and care that goes into the meals its customers prepare.
  To show off its latest strategy change, the grocer launched a new campaign entitled ‘Food love stories brought to you by Tesco’. It aims to demonstrate that Tesco understands the impo
  
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• Politicians can learn from brand relationships

  13-01-2017 01:00
  BOSTON: Politicians and their aides make use of many of the techniques and stratagems of the advertising and marketing industry, but the recent presidential election suggests they should pay closer attention to brand relationships, an academic has...
  
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• Marketers seek 'right balance' on digital

  13-01-2017 01:00
  BOCA RATON, FL: Brands and agencies are still struggling to identify the "right balance of risk and digital involvement", a study from Ipsos Connect suggests.Sherrill Mane, SVP/Head of MAdTech Strategy for Ipsos Connect – a unit of the...
  
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• Indonesia optimistic for growth in 2017

  13-01-2017 01:00
  JAKARTA: Optimism is the key word for Indonesia's advertising industry in 2017 as South East Asia's biggest economy looks toward a brighter year, with higher consumer spending and increased ad spend across both digital and traditional channels. ...
  
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• India's media owners target digital kids

  13-01-2017 01:00
  NEW DELHI: India's online video platforms are united in vying for the attention of the nation's children but divided in their strategies, which may or may not involve the use of apps and advertising."Your offering today is incomplete without kids'...
  
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• Gen Z likes bricks and mortar

  13-01-2017 01:00
  GLOBAL: Despite living largely digital lives, two thirds of Generation Z consumers prefer to shop in a bricks-and-mortar store all the time, according to new research from IBM and the National Retail Federation.The
  
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• Direct Recruitment: Data Operations Manager

  13-01-2017 01:00
  
  £35k + benefits:Direct Recruitment:
  We are looking for a Data Operations Manager with SQL to join this lovely London marketing agency. Data Operations Manager, London, up to £35K If y...
  London (Central), London (Greater)
  
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• Banks need 'phygital' approach

  13-01-2017 01:00
  GLOBAL: Seven in ten consumers around the world are willing to accept "robo-advice" on financial services, according to a new report, which also finds that two-thirds want human interaction when it comes to complaints and complex products. ...
  
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• b3-media: Marketing Executive

  13-01-2017 01:00
  
  £25,000 + bonus + bens:b3-media:
  Do you have fantastic B2B marketing experience within the events sector and are ready for a move to an award winning group? Find out more here...
  West Sussex
  
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• Ad industry split on Brexit

  13-01-2017 01:00
  LONDON: The UK advertising industry appears evenly divided on the impact of the nation's vote to leave the European Union, with around fifth of companies in the sector seeing growth possibilities and a similar proportion claiming to have already...
  
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