Sales & Marketing news

• NSPCC: Senior Digital Marketing Officer

  12-01-2017 17:54
  £29,500 - £34,130 per annum plus £3,366 Inner London Weighting Allowance:NSPCC:
  Digital marketing is considered key to this growth; this role will focus on growing and improving our digital marketing and campaigns.
  Weston House - London
  
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• Marketoonist on marketing with virtual assistants

  12-01-2017 17:52
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on marketing with virtual assistants appeared first on Marketing Week.
  
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• The EPA will accuse FCA of using emissions cheating software (FCAU)

  12-01-2017 16:43 via feedproxy.google.com
  
  The U.S. Environmental Protection Agency on Thursday will accuse Fiat Chrysler of using software that allowed excess diesel emissions in just over 100,000 U.S. trucks and SUVs sold since 2014, two sources briefed on the matter told Reuters.
  The EPA told the automaker it believes its undeclared emissions control software allowed vehicles to generate excess pollution in violation of the law. Fiat Chrysler declined to comment to Reuters. FCA did not immediately return Business Insider's reques
  
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• This map shows how much it costs to transport oil across the US

  12-01-2017 16:40 via feedproxy.google.com
  
  A Credit Suisse research team led by Jan Stuart shared a map showing the transport differentials for oil across the US in a recent note to clients.
  The gray routes represent rail transport and the light-blue routes represent pipeline transport across the states. Meanwhile, the yellow, red, and dark teal represent transport by ship — with the color indicating the destination.
  It's significantly more expensive to transport the commodity by rail than by pipeline.
  SEE ALSO: What 25 m
  
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• Donald Trump just took the joy out of the drug industry's biggest investor conference

  12-01-2017 16:24 via feedproxy.google.com
  
  SAN FRANCISCO — President-elect Donald Trump has officially killed the drug industry's buzz.
  At a press conference Wednesday, Trump said that drug companies were "getting away with murder," and suggested that the US government needed to negotiate drug pricing. 
  The comments came with drug executives and investors gathered in San Francisco, at one of the largest industry conferences of the year.Up until Trump took the lectern, the tone of the conference was optimistic.
  
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• ‘Investing in customer experience is now a winning formula for retailers’

  12-01-2017 16:04
  
  Aside from the positive numbers – it toasted a 18% rise in UK sales and a 52% rise in international sales in the four months to the end of December – the most telling moment from today’s Asos press briefing was its repetition of the words customer experience.
  The fashion brand’s chief executive Nick Beighton attributed the sales growth, its fastest in three years, to a significant investment in “customer experience” and the “customer proposition”.
  
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• China's economy is at the mercy of a force completely beyond its control

  12-01-2017 15:31 via feedproxy.google.com
  
  The strength of the US dollar is forcing China down a path it has been trying to avoid for years, pushing it to slow the money machine that has propelled its economy since 2008.
  The course of this path could mean strange and terrible things are in store for economies around the world. A slower, weaker Chinese economy — and the resulting weakness of the yuan — will create competition for other developing-market exporters in a race to the bottom.
  This is a moment many China watchers ha
  
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• Amazon says it will create 100,000 full-time, full-benefit jobs in the US (AMZN)

  12-01-2017 15:17 via feedproxy.google.com
  
  Amazon said Thursday that it plans to create more than 100,000 "full-time, full-benefit" jobs in the US over the next 18 months.
  This would grow its workforce based in the US to over 280,000 by mid-2018, the tech company said in a statement.
  "Innovation is one of our guiding principles at Amazon, and it’s created hundreds of thousands of American jobs," CEO Jeff Bezos said.
  Many of the jobs will be in new fulfillment centers and will range from engineering to software-development roles, th
  
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• George Soros reportedly lost about $1 billion after Trump's election

  12-01-2017 15:05 via feedproxy.google.com
  
  Hedge fund legend George Soros lost a lot of money after the election of Donald Trump, according to a new report from The Wall Street Journal.
  The Journal's Gregory Zuckerman and Juliet Chung cited people familiar with Soros' trading who said the billionaire became bearish after Trump's the victory, and those bets seem to have come back to bite him.
  However, Soros' larger fund, Soros Fund Management, gained 5% over the year, according to the Journal.
  Soros supported Trump's opponent, Hillary Cli
  
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• Being brave is key to success in 2017

  12-01-2017 14:55
  
  From the uncertainty of Brexit to the unpredictability of a Trump-led America, from the widening chasms in society to the looming consequences of climate change, the world is increasingly fragmented and disjointed. We are now living in a reality that many of us never thought possible.
  For marketers, there’s the digitally driven disruption of just about everything. The proliferation of data and the rapidly changing expectations of customers have brought both opportunities and challenges.
  It
  
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• Initial jobless claims rise less than forecast

  12-01-2017 14:30 via feedproxy.google.com
  
  Initial jobless claims increased by 10,000 to 255,000 last week, according to the Department of Labor.
  Economists had forecast that first-time filings for unemployment insurance totaled 255,000, according to Bloomberg. The prior week's print was revised up by 2,000 to 235,000. 
  This was the 97th straight week that claims did not top 300,000. 
  Economists point to the low levels of initial and continuing claims — not seen since the 1970s — as signs of steadiness in
  
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• Bitcoin is sliding

  12-01-2017 13:55 via feedproxy.google.com
  
  Early selling pushed bitcoin down nearly 5% to a low of $752.46 per coin. The cryptocurrency has recovered a portion of its losses and is lower by more than 2% at $772 per coin as of 7:48 a.m. ET. Thursday's weakness has the cryptocurrency trading at its lowest level in about a month.
  Bitcoin has had a wild start to 2017. It rallied more than 20% in the first four trading days of 2017, putting in a high of $1161.88 per coin amid massive interest from China. However, speculation began to mount la
  
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• The CEO of a $3.9 trillion fund giant has a message for money managers everywhere

  12-01-2017 12:00 via feedproxy.google.com
  
  Money has been pouring out of active management and into index funds.
  More than $1 trillion dollars has flowed into index funds over the past three years, according to the Investment Company Institute.
  That spells trouble for active managers, which make a living trying to beat the index. 
  Some are asking whether active management is "dead," according to Bill McNabb, CEO of $3.9 trillion fund giant Vanguard. His firm has been one of the biggest beneficiaries of the shift towar
  
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• Mark Ritson: Brand heritage is more important than you think

  12-01-2017 11:57
  
  Mrs Ritson has become increasingly obsessed with her ethnic origins. It all started with old yellowing pictures of a Jewish great-grandfather and a fascination that maybe a country girl from Australia might have more genetic secrets than she had imagined.
  So, for Christmas, I was instructed to buy her one of those DIY DNA kits as a present. Given I was also inextricably involved in our children, she also insisted, in a very festive yet threatening manner, that I buy one for myself too.
  This, my
  
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• John Lewis says its Christmas ads are ‘no longer as groundbreaking’

  12-01-2017 11:40
  
  Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017.
  John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press briefing, Marketing Week asked John Lewis Partnership chairman Sir Charlie Mayfield whether the emotional blockbuster approach of its Christmas advertising was on t
  
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• John Lewis admits its Christmas ads are ‘no longer as groundbreaking’

  12-01-2017 11:40
  
  Despite being “thrilled” with the performance of its Buster the Boxer Christmas ad this year, John Lewis conceded its festive ads are “no long as groundbreaking” and says it could switch up its approach in 2017.
  John Lewis posted a 2.7% rise in like-for-like sales over the six weeks to 31 December. In a press briefing, Marketing Week asked John Lewis Partnership chairman Sir Charlie Mayfield whether the emotional blockbuster approach of its Christmas advertising was on t
  
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• M&S says there is ‘still a long way to go’ as it credits Mrs Claus for clothing rise

  12-01-2017 10:57
  
  Marks & Spencer says its marketing played an important part in returning its struggling fashion business to growth over Christmas, pointing to its wool credentials and Mrs Claus Christmas campaign.
  The retailer posted a rise in clothing and homeware sales over the Christmas period for the first time in two years. Like-for-like sales were up 2.3% over the 13 weeks to 31 December, while its food department saw a 0.6% rise in sales. The overall UK division saw a 1.3% rise in same-store sales.
  
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• Tesco not interested in ‘blockbuster’ ads as food boosts its Christmas sales

  12-01-2017 10:32
  
  Tesco’s chief executive Dave Lewis says he isn’t interesting in replicating the “blockbuster” Christmas advertising tactics used by rivals such as John Lewis and Sainsbury’s.
  Tesco revealed its like-for-like sales grew 0.7% in the UK for the six weeks to 7 January, crediting its fresh food for “outperforming the market”. And Lewis insisted he was happy with the contribution of Tesco’s festive TV advertising to these numbers, despite some indu
  
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• Rise of the machines: Are robots after your job?

  12-01-2017 08:00
  
  It has been predicted that machines will eventually overtake human intelligence thanks to the advancement of computer power and increase in data collection. But while fears that robots will one day wipe out the human race might be extreme and distant, the rise of artificial intelligence (AI) does have the potential to disrupt brands and those working within them in a far more immediate way.So does that mean marketers jobs are at risk, and that a new way of thinking is r
  
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• The Senate is about to kick off its repeal of Obamacare

  12-01-2017 01:03 via feedproxy.google.com
  
  The US Senate is about to undertake a long evening session of votes in the first step towards a repeal of the Affordable Care Act (ACA), better known as Obamacare.
  The Senate will vote on well over 100 amendments to a budgetary resolution in what is called a "vote-a-rama."
  The budget resolution and subsequent amendments being considered tonight, in essence, will direct the Senate and House to come up with a piece of legislation that would allow Senate Republicans to repeal any aspect o
  
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• QSR brands rethink Asia

  12-01-2017 01:00
  MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.Earlier this week, McDonald's sold an...
  
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• Mondelez takes 'fearless' line on change

  12-01-2017 01:00
  GLOBAL: Innovation at Mondelēz International, the snack foods giant, encompasses everything from working methods to products and requires marketers to "think ahead in a fearless manner", a top executive has told Warc.Dana Anderson, Senior Vice...
  
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• Machine learning can boost grocery retail

  12-01-2017 01:00
  DALLAS: Supermarkets need to adopt machine learning techniques to overcome a disconnect between retailers' perceptions of product availability and those of shoppers, a new study suggests.Blue Yonder, a provider of cloud-based predictive...
  
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• Link between ads and youth drinking disputed

  12-01-2017 01:00
  SYDNEY: The battle between public health experts and alcohol brands could take a new turn as new peer-reviewed studies assert a link between exposure to alcohol advertising and youth drinking.According to B&T Magazine, a collection of...
  
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• Instagram offers Stories ads

  12-01-2017 01:00
  MENLO PARK, CA: Five months after launching its Stories feature, photo-sharing app Instagram is to start offering not only advertising but also associated metrics, something rival Snapchat has been slow to embrace."One of the requests we've gotten...
  
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• How Diageo taps the zeitgeist

  12-01-2017 01:00
  LONDON: Diageo delivers truth in its marketing by acknowledging reality, according to the drinks giant's head of culture and entertainment.But Leila Fataar, the first holder of the title and one year into her role, admitted that assessing the...
  
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• GE embraces disruption

  12-01-2017 01:00
  FAIRFIELD, CT: Industrial giant GE has ditched traditional B2B marketing strategies and is instead at the forefront of utilising the latest technologies to showcase its own innovations across the healthcare, transport and energy sectors in which it...
  
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• Facebook has a mysterious team working on tech that sounds a lot like mind reading (FB)

  12-01-2017 00:58 via feedproxy.google.com
  
  Mark Zuckerberg's dream of gadgets that let humans read each other's thoughts and communicate with brain waves may be moving closer to reality.
  A secretive hardware research division that Facebook created last year is developing "brain-computer interface" technology that sounds a lot like the mind reading and telepathy of science fiction movies.
  Several recent job postings listed by Facebook's Building 8 group describe a hardware project involving "neuroimaging" and "el
  
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