Sales & Marketing news

• 18 of the highest-paying consulting firms for MBAs

  11-01-2017 22:35 via feedproxy.google.com
  
  Even straight out of school, earning an MBA means a healthy salary bump for graduates, especially in lucrative industries like consulting.
  And with increasing demand for management consultants, elite firms are doling out hefty compensation packages to stay competitive and attract top talent. In fact, at many places, the base pay for MBAs starts at $140,000 — more than $60,000 higher than the starting salaries that many candidates earn right out of college. On top of that, salaries for 
  
  Read more

• 160 million Americans can't afford to treat a broken arm

  11-01-2017 22:18 via feedproxy.google.com
  A lot of Americans are really struggling.
  The precarious personal finance situation of Americans has made news for years. It is something we've written about a lot at Business Insider. 
  Elevate's Center for the New Middle Class wanted to look into the issue to find when an unexpected expense becomes a crisis for ordinary Americans.And the results were pretty depressing. 
  Elevate carried out a study based on a 10-minute online questionnaire surveying 502 nonprim
  
  Read more

• Trump's best option on Obamacare is to get Democrats to walk the plank with him

  11-01-2017 19:37 via feedproxy.google.com
  
  President-elect Donald Trump said Wednesday that repeal and replacement of the Affordable Care Act should occur "essentially simultaneously," perhaps even within "hours" of each other.
  Like a lot of Republicans, Trump seems to have realized the political hazards that would result from "repeal and delay," the proposed strategy of passing a quick repeal of the Affordable Care Act but delaying the effectiveness of that repeal for years to give lawmakers time to come up with "something terrific" to
  
  Read more

• Morgan Stanley weighs in on the 9 big questions that will dominate Wall Street in 2017

  11-01-2017 19:16 via feedproxy.google.com
  
  Morgan Stanley has released a big report on the "Big Debates" of 2017, which highlights the key questions they think will shape global markets over the next 12 months.
  Will protectionism hinder US growth? Will the bank stock rally continue?
  Business Insider breaks down nine debates that will dominate Wall Street in the new year. SEE ALSO: Asia finds itself at a 'negative intersection' in an unpredictable world
  1. Will protectionism hurt US growth?
  There has been a major shift
  
  Read more

• Advertisement

• Bitcoin is getting demolished

  11-01-2017 19:08 via feedproxy.google.com
  
  Bitcoin is getting demolished, trading down 15.1% at $768 a coin, a drop of $136 a coin, as of 1:05 p.m. ET on Wednesday.
  The fall comes after China announced it had begun investigating bitcoin exchanges in Beijing and Shanghai on suspicion of market manipulation, money laundering, unauthorized financing, and other issues, Reuters reports.
  Wednesday's selling comes following three days in which the cryptocurrency appeared to be stabilizing, holding in a range of $880 to $920, as traders digested
  
  Read more

• Ad industry rejects ‘joyless’ complaints on Coca-Cola’s Christmas campaign

  11-01-2017 18:01
  
  Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children.
  As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola.
  In an open letter, five public health directors and members of the Faculty of Public Health said they were “disappointed and concerned” that the bran
  
  Read more

• Tesco uses Unilever connections to appoint new marketing chief

  11-01-2017 16:45
  
  Tesco’s CEO Dave Lewis won’t have to continue as acting marketing chief for much longer with Unilever’s VP of food in North America Alessandra Bellini set to join as its new chief customer officer on 1 March.
  Bellini, who has been at Unilever for 20 years in a series of international roles, will be Tesco’s fourth marketing boss in just over three years. Her appointment follows the surprise departure of Robin Terrell last August.
  Lewis, himself an ex-Unilever marketer, sa
  
  Read more

• Instagram introduces ads and live videos to its ‘Stories’ feature

  11-01-2017 15:00
  
  This story was edited on 17 January to reflect the announcement Instagram will also introduce live video broadcasting to its ‘Stories’ function.
  Instagram is introducing advertising and live broadcasting to its ‘Stories’ function for the first time.
  The ‘Stories’ function includes videos and photos users can upload to Instagram, which summarise the stories behind their day and appear at the top of a user’s feed. And Instagram is now testing advertising
  
  Read more

• Advertisement

• Instagram credits competitors for Stories feature as it introduces ads

  11-01-2017 15:00
  
  Instagram is introducing advertising to its ‘Stories’ function for the first time as it looks to monetise an increasingly popular aspect of its site.
  Stories are videos users can upload to the site that appear at the top of a user’s feed. Brands are currently able to use the feature but cannot pay to appear, meaning users have to be following the brand to see content.
  However, Instagram is now testing advertising with brands including Asos, L’Oréal and Adidas. The
  
  Read more

• New online ad laws ‘put future of the web in danger’

  11-01-2017 14:06
  
  Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy.
  The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to opt out.
  There will also be “simpler rules” on cookies, so internet users do not have to click on a banner every time they visit a website as is c
  
  Read more

• Sainsbury’s boosted by Argos and online over Christmas

  11-01-2017 10:30
  
  Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer.
  Although Sainsbury’s sales are a far cry from the 2.9% rise reported by Morrisons yesterday (11 January), they are ahead of  industry forecasts with analysts expecting Sainsbury’s to report a fall of up to 0.8%.
  READ MORE: Sainsbury’s gives the gift of time in Christmas campaign
  Speaking on a press call, C
  
  Read more

• Marketers should see AI as an opportunity not a threat to their job

  11-01-2017 08:00
  
  Machines are coming for your jobs. While this may conjure up Terminator-esque scenes of red eyed, human shaped, robots pushing you out of your office chair the reality is far scarier. I say machines are coming for your jobs because the disruption to the way marketing professionals work is coming from machine learning rather than physical robots.
  The threat is invisible to some extent – it’s in the ability to process information and complete tasks in a more efficient way tha
  
  Read more

• GE’s CMO on redefining B2B marketing at the ‘pretty damn cool’ brand

  11-01-2017 08:00
  
  “As marketers, we have got to rip up the marketing plan because what looks really good on paper – out-of-home, social, earned media and paid media – is not the way people experience media in their lives,” states General Electric CMO Linda Boff.
  “We need to think about what the new 360-degree marketing is and it needs to be redefined.”
  Boff took up her current role at GE – the world’s fourth largest B2B brand according to BrandZ – just over a
  
  Read more

• Why brands use content marketing

  11-01-2017 01:00
  WASHINGTON, DC: Boosting brand awareness, improving visibility on search engines and generating leads are among the primary aims of brands that use content marketing, a study has revealed.Clutch, the research firm,
  
  Read more

• Super Bowl spending to hit new high

  11-01-2017 01:00
  NEW YORK: Advertising expenditure at this year's Super Bowl is expected to top the total spend during the whole of the 1960s, '70s and '80s, according to a new analysis by Advertising Age.The magazine projected spending on commercials during the...
  
  Read more

• Sony seeks to engage at the 'last inch'

  11-01-2017 01:00
  LAS VEGAS: Sony, the electronics group, is closing the gap for consumer engagement from the "last mile" to the "last inch", reflecting its aim to drive powerful emotional responses with its products.Kazuo Hirai, the President/CEO of Sony,...
  
  Read more

• New EU privacy rules proposed

  11-01-2017 01:00
  BRUSSELS: The European Commission is proposing new privacy legislation that will see rules extended from traditional telecoms operators to include new providers of electronic communications services, such as WhatsApp, Facebook Messenger, Skype and...
  
  Read more

• Nestlé India focuses on the message

  11-01-2017 01:00
  GURGAON: Message quality matters more than the platform, according to a top Nestlé India executive who argues that digital has blurred the line between content and media and that e-commerce is primarily a "marketing proposition" rather than a...
  
  Read more

• Auto purchasers seek in-car tech

  11-01-2017 01:00
  ATLANTA: US car buyers are becoming more interested in the technology contained in a vehicle than in the brand or the body style, according to new research.Autotrader, the car-shopping site, surveyed 1,020 vehicle owners in the US for its Car Tech...
  
  Read more

• Asia millennials seek brand authenticity

  11-01-2017 01:00
  SINGAPORE: Marketers should avoid bombarding their millennial audiences in Asia with influencer posts and work hard to ensure an authentic tone – or risk turning away the customers that they seek.That's the view of Ng Li Ting, from public...
  
  Read more

• AR and VR need careful thought

  11-01-2017 01:00
  LONDON: The coming year is likely to see many marketers investing in augmented reality (AR) and virtual reality (VR), but before they do so, they should consider how to measure benefits against objectives, according to a Warc report.Warc's
  
  Read more

Follow @sales_mrktinguk on Twitter!