• Best of 2016: Top case studies

    Case studies from the Cannes Creative Effectiveness Lions were the most-viewed on Warc during 2016, with the Grand Prix winner from UK retailer John Lewis the number one paper overall.
  • Best of 2016: Purpose

    Lush Cosmetics, Unilever and Coca-Cola were among the brands that offered purpose-driven marketers the greatest inspiration during the last 12 months, according to Warc's annual readership data.Based on an analysis of subscribers' reading habits,...
  • Best of 2016: Effectiveness

    The term ‘effectiveness' can cover a wide area, as was evident from what Warc subscribers were reading on the subject in 2016, ranging from ROI to brand positioning, from media choices to product launches.The most-read article was an...
  • Best of 2016: Content marketing

    Video was uppermost in the thinking of Warc readers when it came to content marketing in 2016, as existing platforms continued to grow their reach and new platforms opened up more potential for targeting.
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