Eye-care retailer Specsavers has renewed its sponsorship of ITV’s soap Emmerdale.
The new idents are a continuation of the brand’s ‘mini soap within a soap’ creative platform and they expand on last year’s executions and feature familiar faces and new characters, including Bev and Barry.
The idents were directed by Ollie Parsons, who has also worked on Specsavers Countdown, Neighbours and Emmerdale sponsorship campaigns.
Victora Clarke, marketing director at Specsav
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Watch: Specsavers renews Emmerdale sponsorship
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