• No cheeze please: UK proposals could force dairy alternatives to change names

    No cheeze please: UK proposals could force dairy alternatives to change names
    Concerns that ‘draconian’ plans, which are intended to prevent confusion among shoppers, would push up pricesDairy alternatives such as I Can’t Believe It’s Not Butter and Alpro’s This Is Not M*lk may have to change their names if “draconian” new rules to prevent shoppers confusing plant-based with real dairy products are imposed.With trading standards officials thought to be on the brink of issuing new guidance, including a ban on the use of words and p

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