The Perfume Shop saw Valentine’s Day sales soar this year, as its classic fragrances and gift sets dominated the market.
Sales volume shot up 18% compared to the same time last year, with the retailer selling 200,000 bottles during its Valentine’s Day campaign.
The perfume retailer’s performance was driven by a 67% rise in sales of its classic fragrances, as well as a staggering 110% hike in gift sets compared to last year.
Promotional deals also proved popular, with the websit
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The Perfume Shop Valentine’s sales heat up as gift sets surge
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