• Best of 2023: Sports Direct – How a former Nike exec plans to elevate the retailer

    Nike veteran Ger Wright joined Frasers Group as its managing director of sport last year, taking the helm of its biggest chain Sports Direct.
    She is tasked with driving home the sports retailer’s elevation strategy, which Michael Murray spearheaded before ascending to Frasers Group CEO.
    The strategy is designed to raise perceptions of the business and attract more high-profile brands to its store.
    Few people know more about what sportswear brands want than Wright. She joins Frasers Gr

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