Miniso will open the doors to its biggest ever store in the UK along London’s Oxford Street on Friday.
The 2,700sq ft flagship is one of three new stores the Chinese giant is set to unveil before the end of this year.
Located at 100 Oxford Street, the store showcases the retailer’s new beauty and fragrance collection alongside its range of plushies, home furnishings and toys.
The tickled-pink outlet also stocks the brand’s TikTok-favourite Blind Boxes, a curated collection
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In pictures: Miniso unveils Oxford Street flagship amid rapid UK expansion
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