PR Public relations news

• United Airlines’ comms team gets spotlight in Nathan Fielder’s ‘The Rehearsal’

  30-04-2025 22:00 via prweek.com
  In the first episode of the show’s newest season, the comedian airs a conversation he has with a media relations rep for the airline.
  
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• Nissan US selects 5W as multicultural communications AOR

  30-04-2025 19:04 via prweek.com
  The agency will help create connections with multicultural consumers, while executing a multicultural comms program for the auto manufacturer.
  
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• Texas health departments seek bids for multimillion-dollar public awareness campaign roster

  30-04-2025 18:53 via prweek.com
  Two state health departments are planning to establish a contractor pool for a pact worth up to $45 million over several years.
  
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• The Scoop: Amazon clarifies tariff pricing report after Bezos’ ‘good guy’ call with Trump

  30-04-2025 17:18
  
  Also: Starbucks CEO addresses poorer-than-expected earnings call; Coca-Cola outlines playbook for countering misinformation.
  Amazon came out forcefully this week to deny reports that it planned to display tariff-related import charges alongside product prices – a feature the company says it never approved and has no plans to implement on any of its platforms.
   
  [FREE REPORT: What PR pros need in 2023]
   
  Punchbowl News, a Capitol Hill-focused outlet, reported that Amazon cons
  
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• Miller Lite and Pringles form a 'crisp’ collaboration for summer snacking

  30-04-2025 17:16 via prweek.com
  This brand mashup will bring a whole new meaning to "brat summer."
  
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• To lose 65 pounds, Charles Barkley teams with Ro as GLP-1 celeb ambassador

  30-04-2025 16:56 via prweek.com
  The NBA Hall of Famer joined forces with the telehealth platform to restart his weight-loss journey and raise awareness about taking branded GLP-1s.
  
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• Porter Novelli affiliate Shift LatAm launches Shift US with Miami office

  30-04-2025 16:41 via prweek.com
  Daniella Biffi will lead the new office as MD of Shift US.
  
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• Why Joe Jonas implemented a no-phone policy at his recent NYC show

  30-04-2025 15:00 via prweek.com
  Jonas offered fans at his gig the opportunity to be in his upcoming music video as long as they didn’t film his performance.
  
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• Social media reigns despite disruption

  30-04-2025 12:00
  
  Social media remains the top channel for external communications, but watch out for video and AI content.Despite the on-again, off-again ban on TikTok in the U.S. and shifting moderation policies from Facebook, X and other major platforms, social media retains its position at the No. 1 channel for external communications.
  Data from Ragan’s 2025 Communications Benchmark Report, a signature research project conducted for members of Ragan’s Communications Leadership Council, finds the c
  
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• Behind the headlines: Helping my friend through a 48-hour media firestorm

  30-04-2025 12:00
  
  A PR pro stepped up when a confrontation with a congresswoman went viral.Brad Gorman is the founder of Gorman Strategies. Follow him on LinkedIn.
  “You’re on after the pope.”
  That’s what a CNN producer said in my ear at 11:45 p.m., just moments before I coached a friend through his first-ever TV interview — one that would be seen live by half a million Americans.
  Hours earlier, he was just a voter asking a question.
  This became a real-time case study in power, public
  
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• Aligning AI with organizational values and brand

  30-04-2025 12:00
  
  Steps to create ethical and trustworthy decisions regarding AI.
  Communicators need to gain a true understanding of how AI is being used and what purpose it serves to build trust among clients, stakeholders and colleagues.
  This can be achieved with transparency and ethical messaging throughout the decision-making process, industry leaders said during Ragan and PR Daily’s recent AI Horizon’s Conference.
  Discussing the most pressing concerns for comms teams, Brian Snyder, chief innovati
  
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• 3 ways to adapt to the media landscape

  30-04-2025 12:00
  
  You’ve got to evolve.Keenan J. Emery is account director at Method Communications. 
  There’s been quite a bit of PR hand wringing about the shifting media landscape, and while it’s true that smaller Substacks, newsletters and LinkedIn are quality options with increasing credibility, I believe it’s more of a changing of the guard than a cataclysmic shift. We’ve seen media heavyweights like Alex Konrad (formerly at Forbes) and Ron Miller (formerly at TechCrunch) l
  
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• PR firms grew in 2024 despite business challenges

  30-04-2025 11:00 via prweek.com
  PRWeek’s Agency Rankings for the 2024 calendar year showed year-over-year growth of 5% in the U.S. and 3% globally.
  
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