PR Public relations news

• Watch: Three influencers show how Mentos can help solve everyday problems

  02-04-2025 22:34 via prweek.com
  
  The brand re-launched its '90s jingles with comedic influencer skits.
  
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• Nutrafol brings on Powers PR for consumer, lifestyle support

  02-04-2025 21:21 via prweek.com
  
  The agency is leading media relations for the brand as well as experiential moments and creative partnerships.
  
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• Nature’s Path Organic Foods hires Citizen Relations to spearhead US relaunch

  02-04-2025 21:15 via prweek.com
  
  The breakfast and snack-food company wants its products to be as “beloved” in the U.S. as they are in Canada, it says.
  
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• The Scoop: Brands tap into April Fools’ Day hijinks for viral engagement

  02-04-2025 17:28
  
  Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy.
  April Fools’ Day offers brands a unique opportunity to get creative, engaging customers with playful and sometimes outrageous ideas.
  While pranks on April 1 are a tradition, it’s also a chance for companies to showcase their personalities and promote special deals – all with a wink.
   
  [RELATED: Earn recognition for your
  
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• Amid March Madness, BetterHelp teams with trio of college basketball stars

  02-04-2025 17:03 via prweek.com
  
  The telehealth therapy service is offering collegiate athletes with a free month of services as part of its campaign to combat online hate.
  
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• Premier Resourcing UK: NEW Senior Media Officer Role

  02-04-2025 14:51
  £37,000 - £40,000:Premier Resourcing UK:
  Are you ready to leverage your media expertise to make a real difference?I am working on an exciting opportunity which will suit a dynamic media pro
  Oxfordshire
  
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• Don’t let media ‘bias’ keep your clients out of the press

  02-04-2025 12:00
  
  PR pros must figure out these issues every day.Dustin Siggins is founder of Proven Media Solutions. 
  Media bias can stop your clients from getting in the press.
  No, this isn’t about politics. It’s about media standards and norms that PR pros must navigate every day, such as:The client drafts a 2,000-word essay for an outlet that wants 800 words.
  National media outlets prefer well-known voices like Mark Cuban over a little-known small business owner.
  The local news outlet do
  
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• An inside look at PwC’s AI program

  02-04-2025 12:00
  
  Successful implementation requires buy-in from staff at all levels.As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities.
  At a recent Ragan conference, Daryl Drabinsky, PwC’s head of social media and communications, shared how the company integrated AI across its 200-person communications team.
  “AI is not the kind of thing you can do from the bottom u
  
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• Premier Resourcing UK: Account Manager - Internal Communications & Employee Engagement

  02-04-2025 11:24
  c.£40,000 + Bonus + Benefits:Premier Resourcing UK:
  Love driving purpose led campaigns?  Account Managers required to deliver internal change, branding & employee engagement campaigns for blue chip clie
  London (Central)
  
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• Roche Diagnostics ups Johnny Smith to global communications head

  02-04-2025 11:00 via prweek.com
  
  Smith has worked at the company since 2022.
  
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• ISC: Public Affairs and Policy Manager

  02-04-2025 00:32
  £40,000 per annum:ISC:
  Delivering the Independent Schools Council's public affairs workplan.
  London (Central), London (Greater)
  
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