PR Public relations news

• Columbia University interim president lays out guiding principles

  12-03-2025 21:21 via prweek.com
  
  Katrina Armstrong’s statement comes after ICE arrested a Palestinian activist who helped lead Columbia student protests.
  
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• Joele Frank handles Walgreens Boots Alliance, Sycamore Partners deal

  12-03-2025 20:29 via prweek.com
  
  Advisers from the firm are supporting both companies in the $23.7 billion acquisition.
  
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• Tech firm Capgemini appoints global comms agency

  12-03-2025 19:57 via prweek.com
  
  IT services and consulting company Capgemini has appointed a communications agency after a competitive pitch process.
  
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• Heinz creates Chip Dip: Would you dip potato chips in ketchup?

  12-03-2025 18:46 via prweek.com
  
  The dip is ‘serving as a test-and-learn as the brand considers making this a permanent addition to the Heinz portfolio.’
  
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• 2025 Workplace Experience Trends & Insight Report

  12-03-2025 17:17
  
  An average employee experience won’t cut it in 2025. 
  The post 2025 Workplace Experience Trends & Insight Report appeared first on PR Daily.
  
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• The Scoop: Nissan’s hasty, surprise CEO announcement

  12-03-2025 16:59
  
  Also: Southwest drops free bags, risking brand loyalty; Disney attempts to bury ‘Snow White’ before launch.
  Nissan Motor is undergoing a major leadership transition as it struggles with declining sales, a failed merger attempt and looming U.S. tariff threats.
  The automaker announced that Makoto Uchida, CEO since 2019, will step down on April 1, with longtime Nissan executive Ivan Espinosa set to take over. Espinosa will be the company’s fourth CEO in eight years.
  This change co
  
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• ‘Wicked’ star Marissa Bode named PRWeek Communicator of the Year

  12-03-2025 15:00 via prweek.com
  
  The actress and disability rights activist will be honored at the PRWeek Awards 2025 gala at Cipriani Wall Street Thursday evening and the Opening Bell ceremony at NYSE that morning.
  
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• Tips for improving click rates on newsletters, social posts

  12-03-2025 12:00
  
  Too often, brands cast too wide a net on their outreach efforts.
  No matter how well something is written, the real challenge is getting someone to actually read and engage with it.
  People are constantly bombarded with emails, push alerts and social chatter, making it exhausting for the receiver and frustrating for the sender struggling to make a connection.
  Greg Stortz, director of engagement at Interact Software, said communicators too often try to cast too wide a net, hoping for a big catch. B
  
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• Building brand influence through owned content

  12-03-2025 11:00
  
  Transform your web presence into a media magnet.Katherine Grubaugh is vice president of integrated marketing at Method Communications.
  PR pros must be constantly on the lookout for new ways to hook journalists. 
  And when your (and your executives’) time is limited, a helpful tool might just be your website. 
  When strategically developed, your brand’s owned digital content does more than inform prospective customers; it can create compelling storylines for momentum announcem
  
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