PR Public relations news

• The Scoop: NBA attempts to rebrand lackluster All-Star Game

  18-12-2024 17:13
  
  Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again.
  The NBA will once again rebrand its All-Star Game to generate fan interest in the eyes of many sports fans.
  Once must-see TV, the midseason exhibition has struggled to keep its cachet among many hoop fans. The biggest problem has been that the game just isn’t competitive. 
   
  [RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and inte
  
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• Marquee Brands names Natasha Fishman chief marketing officer

  18-12-2024 17:12 via prweek.com
  
  Fishman joined Marquee from rival Authentic brands.
  
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• Limited-edition card game Perfectly Queer created to facilitate LGBTQ+ youth discussions on gender identity

  18-12-2024 16:41 via prweek.com
  
  Ad agency Orci and nonprofit It Gets Better created the game to equip queer youth for discussions with loved ones.
  
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• Premier Resourcing UK: PR Senior Account Manager / Account Director - Global Corporate Communications

  18-12-2024 14:47
  £50,000 - £60,000:Premier Resourcing UK:
  PR Senior Account Manager / Account Director - Global Corporate Communications My client, a rapidly growing corporate and B2B communications agencyLondon (Central)
  
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• Influencer eats Chipotle for 1,000 days for macro-marketing success

  18-12-2024 14:01 via prweek.com
  
  Noting consistency as his leading creative social media strategy, Dillon Wareham’s success with the 1,000 Day Chipotle challenge will inspire new content challenges moving forward.
  
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• Mandarin Oriental expands Finn Partners’ comms remit to North America

  18-12-2024 13:30 via prweek.com
  
  The independent agency’s Hong Kong office has represented the hospitality brand in Asia since 2015.
  
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• Fife College: Head of Marketing, Recruitment, Admissions & Communications

  18-12-2024 13:18
  £64,887 per annum :Fife College:
  Head of Marketing, Recruitment, Admissions & Communications Salary: £64,887 per annum Location: Fife We are seeking a strategic, creative, dynamic ...
  Fife
  
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• Premier Resourcing UK: PR MANAGER - CHARITY

  18-12-2024 12:26
  Premier Resourcing UK:
  Job Opportunity: PR Manager - CHARITY An exciting opportunity has arisen for an experienced and enthusiastic PR Manager to join a leading vegan camp
  Bristol (City Centre)
  
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• AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflow

  18-12-2024 12:12
  
  Keeping up and bridging gaps with tech.AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also questions about how communicators, both internal and external, will work with AI in addition to their myriad of already challenging tasks.
  We spoke with Ayelet Noff, global CEO and founder of SlicedBrand and Dazzle AI. Noff talked about the rise of tech in comms, how it applies to building better processes, and more.
  Ragan Communications: Could
  
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• The murder of Brian Thompson must usher in a new era of health insurance PR

  18-12-2024 12:00
  
  This tragedy has underscored an urgent need.Lori Ruggiero is managing partner and EVP, 5WPR. 
  The fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel sent shockwaves through the healthcare insurance industry, revealing deep-seated vulnerabilities in how major insurance organizations manage and communicate during unprecedented crises. Historically, healthcare insurers have largely operated above the fray of public discourse, shielded by their status as a near-univ
  
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• Former journalists might be the influencers your brand needs

  18-12-2024 12:00
  
  Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
  PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media.
  The creator economy has long included subject matter experts, influencers and celebrities. But in recent years there’s also been an uptick of journalists using platforms like YouTube and Substack.
  Ni
  
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• Premier Resourcing UK: PR Account Director - Financial Services - Consumer & Corporate

  18-12-2024 11:15
  Up to £60k + bonus & benefits:Premier Resourcing UK: PR Account Director – Financial Services (B2B/B2C) Salary: Up to £60k + bonus & benefits Location: Central LondonHybrid working: 3 days in the
  London (Central)
  
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